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Burn The Manual

Burn The Manual

Auteur(s): Nick Zamonis
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À propos de cet audio

 Presented by De Novo Digital Why follow the rules when you can rewrite them? Burn the Manual is the podcast where bold brands, digital innovation, and just the right amount of chaos collide. Brought to you by the crew at De Novo Digital, we’re diving into the unfiltered realities of modern marketing—what’s working, what’s nonsense, and what deserves to be set on fire. Expect candid convos, spicy takes, and unexpected insights on everything from headless CMS to creative leadership. No jargon. No fluff. Just real talk from people who’d rather light it up than play it safe. Because in a world full of templates, we’re here to torch the default. Burn the Manual. Light it up.
Épisodes
  • Episode 1 - Funnels Are Dead. Long Live the Loop.

    Episode 1 - Funnels Are Dead. Long Live the Loop.
    Jun 26 2025
    On the first episode of the Burn The Manual podcast, Josh and Nicholas challenge one of marketing’s most sacred structures: the funnel. In a landscape flooded with content, traditional funnels are breaking down—and consumers are no longer moving through neatly defined stages. Instead, brands that win are the ones who create loops: continuous, trust-building cycles that meet people where they are, not where your strategy expects them to be. From the rise (and saturation) of UGC to the real ways people make decisions today, this episode breaks down why outdated models don’t cut it anymore—and what to do instead. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    26 min
  • Episode 2 - AEO, GEO, WTF: Cutting Through the AI Hype

    Episode 2 - AEO, GEO, WTF: Cutting Through the AI Hype
    Jun 26 2025
    AI is flooding the search space with buzzwords like AEO and GEO—but is it really changing the game? In this episode of Burn The Manual, we cut through the noise, debunk the hype, and unpack what actually matters for SEO in the AI era. No fluff, no fear—just sharp insights and bold takes. Subscribe for no-fluff takes on brand growth, creative strategy, and modern marketing—whenever they drop.
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    36 min
  • Episode 3 - Not For Everyone: The Power of Choosing Your Audience

    Episode 3 - Not For Everyone: The Power of Choosing Your Audience
    Jun 26 2025
    Think your product is for everyone? Think again. In this episode of Burn The Manual, Nick and Josh break down why defining who shouldn’t buy from you is just as important as knowing who should. From word of mouth to channel fit, we explore why the best brands are unapologetically selective.
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    23 min

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