Are you a small business owner feeling invisible online? 😟 You've heard about content marketing and SEO, but it all sounds complicated, right? Don't worry, we're here to break it down! This is video 1 of a series all about content marketing and SEO.

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In this first video of our series, we'll reveal how content marketing (sharing valuable stuff like blogs & videos) and SEO (getting Google to love your website) aren't just buzzwords – they're your most powerful tools to attract more customers! 💪

You'll learn: -What is Content Marketing? (It's simpler than you think!) -What is SEO? (No techy jargon, promise!) -How Content Marketing & SEO Work Together to boost your online presence and bring in leads without breaking the bank. 💰 -Stop feeling lost in the digital crowd. This video will show you why these two strategies are inseparable for any small business looking to grow online. Let's get your business seen! 👀

Tired of website visitors disappearing without buying? 😩 Discover the easy-to-implement system that plugs the leaks in your marketing funnel and turns curious lookers into loyal, high-value customers!

Learn the crucial first step to start conversations, see a real-world case study of results, and finally get the ROI you deserve from your marketing and advertising spend.

If you sell services or products that require a little more thought before customers purchase, this is the video you NEED to watch.

What's In This podcast:

0:00 Introduction & The Marketing Conversion Problem 0:19 Why Website Visitors Don’t Convert 1:01 Who This Strategy Is For 1:21 The 2 Pillars of Digital Marketing 1:28 Step 1: Capture Interest with a Lead Magnet 2:24 Lead Magnet Case Study & Key Takeaway 3:23 Step 2: Nurture Leads Through Email Sequences 4:18 Real-Life Email Sequence Example 5:03 How to Promote Your Lead Magnet on Your Website 5:16 Why Ads Without Lead Magnets Waste Money 5:25 Set Up Ads Only After Building Your Funnel 6:00 Where to Run Ads & How to Track Results 6:25 Audience Targeting Examples from Google Ads 7:18 Smart Advertising & Conversion Tracking Recap 7:35 Case Study: Catering Company Results 8:11 Final Thoughts & Next Steps

Struggling to get your small business seen online and convert visitors into loyal customers? 📈 You're pouring time and money into marketing, but are you getting real results? This video is for YOU!

In this second episode of our Content Marketing & SEO series, we're cutting through the noise and revealing a powerful secret most small businesses miss: The Content Marketing Funnel. 🚀

Think of it as your step-by-step roadmap to online growth. We'll show you exactly how strategically planned content can guide a potential customer from their very first interaction with your business all the way to becoming a raving fan. No more random content creation – every piece will have a purpose!

• What the Content Marketing Funnel is and why it's crucial for your small business.
• How to align your content with your customer's "buyer's journey" to meet their needs at every stage.
• The 3 essential stages of the Content Marketing Funnel (Awareness, Consideration, Decision) and what type of content works best for each.

Real-world examples to make the funnel concept crystal clear and actionable for your business. Why focusing on a full-funnel strategy leads to more scalable and cost-effective leads. Stop guessing with your digital marketing! Learn how to attract, engage, and convert your ideal audience by building trust and demonstrating expertise long before they even think about making a purchase. 💪