Are you a small business owner feeling invisible online? 😟 You've heard about content marketing and SEO, but it all sounds complicated, right? Don't worry, we're here to break it down! This is video 1 of a series all about content marketing and SEO.

Check out our free guide to dominate your local market: https://www.39celsius.com/dominate-your-local-marketing-with-local-seo/

►Subscribe to my channel: https://bit.ly/48VaOre

In this first video of our series, we'll reveal how content marketing (sharing valuable stuff like blogs & videos) and SEO (getting Google to love your website) aren't just buzzwords – they're your most powerful tools to attract more customers! 💪

You'll learn: -What is Content Marketing? (It's simpler than you think!) -What is SEO? (No techy jargon, promise!) -How Content Marketing & SEO Work Together to boost your online presence and bring in leads without breaking the bank. 💰 -Stop feeling lost in the digital crowd. This video will show you why these two strategies are inseparable for any small business looking to grow online. Let's get your business seen! 👀

Tired of website visitors disappearing without buying? 😩 Discover the easy-to-implement system that plugs the leaks in your marketing funnel and turns curious lookers into loyal, high-value customers!

Learn the crucial first step to start conversations, see a real-world case study of results, and finally get the ROI you deserve from your marketing and advertising spend.

If you sell services or products that require a little more thought before customers purchase, this is the video you NEED to watch.

What's In This podcast:

0:00 Introduction & The Marketing Conversion Problem 0:19 Why Website Visitors Don’t Convert 1:01 Who This Strategy Is For 1:21 The 2 Pillars of Digital Marketing 1:28 Step 1: Capture Interest with a Lead Magnet 2:24 Lead Magnet Case Study & Key Takeaway 3:23 Step 2: Nurture Leads Through Email Sequences 4:18 Real-Life Email Sequence Example 5:03 How to Promote Your Lead Magnet on Your Website 5:16 Why Ads Without Lead Magnets Waste Money 5:25 Set Up Ads Only After Building Your Funnel 6:00 Where to Run Ads & How to Track Results 6:25 Audience Targeting Examples from Google Ads 7:18 Smart Advertising & Conversion Tracking Recap 7:35 Case Study: Catering Company Results 8:11 Final Thoughts & Next Steps

Struggling to get your small business seen online and convert visitors into loyal customers? 📈 You're pouring time and money into marketing, but are you getting real results? This video is for YOU!

In this second episode of our Content Marketing & SEO series, we're cutting through the noise and revealing a powerful secret most small businesses miss: The Content Marketing Funnel. 🚀

Think of it as your step-by-step roadmap to online growth. We'll show you exactly how strategically planned content can guide a potential customer from their very first interaction with your business all the way to becoming a raving fan. No more random content creation – every piece will have a purpose!

• What the Content Marketing Funnel is and why it's crucial for your small business.
• How to align your content with your customer's "buyer's journey" to meet their needs at every stage.
• The 3 essential stages of the Content Marketing Funnel (Awareness, Consideration, Decision) and what type of content works best for each.

Real-world examples to make the funnel concept crystal clear and actionable for your business. Why focusing on a full-funnel strategy leads to more scalable and cost-effective leads. Stop guessing with your digital marketing! Learn how to attract, engage, and convert your ideal audience by building trust and demonstrating expertise long before they even think about making a purchase. 💪

You're pouring your heart into your business, but your digital marketing efforts feel like a black hole? 😩 You're not alone!

Many small and medium-sized business owners struggle with digital marketing mistakes that cost them time, money, and valuable customers.

In this video, we're pulling back the curtain on the top digital marketing mistakes that are sabotaging your online results – and more importantly, giving you simple, actionable fixes you can implement right away. No confusing jargon, just clear steps to get your business growing online.

You'll discover:

-Mistake #1: Lack of a Clear Marketing Strategy. 🗺️ Learn why flying blind without defining your target audience and customer journey is costing you leads. -Mistake #2: Ignoring Website Essentials. 📱 Is your website mobile-friendly? We'll cover crucial technical SEO elements that could be hiding your business from potential clients. -Mistake #3: Poor Content & Promotion. ✍️ Are you creating compelling content? Discover how to create "edutainment" and promote it effectively, including leveraging video marketing. -Mistake #4: Not Building Your Audience. 📧 Why an email list is your most valuable asset and how to truly engage on social media marketing to build lasting relationships. -Mistake #5: Lack of Measurement & Conversions. 📈 Are you tracking what works? Understand the power of marketing analytics, CTAs (Call to Action), and asking for the sale. -Mistake #6: Inconsistency & Avoidance. ⏰ The hidden cost of putting off marketing consistency and why SEO investment is non-negotiable.

Don't let common digital marketing mistakes hold your business back any longer! Watch now to identify the pitfalls and start implementing powerful solutions today. Your future customers are waiting!

Additional Resources: -Fix Your Slow Mobile Site: https://www.39celsius.com/your-slow-mobile-site-is-killing-your-seo-traffic-heres-the-fix-case-study-proof/ -Boost SEO with Internal Linking Now: https://www.39celsius.com/internal-link-building-commonly-overlooked-effective/ -Google Ads Conversion Tracking: https://www.39celsius.com/google-ads-conversion-tracking/ -Double Your Leads Now: https://www.39celsius.com/unlock-the-maximum-profit-potential-hidden-inside-your-google-facebook-campaigns/ -My Local SEO 6-part Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

Contact us: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174

Are you navigating the complex terrain of Google Ads and pondering whether to go for a Performance Max campaign or stick with the traditional Search campaign? https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ Perhaps, considering running both? 🤔💡

►Subscribe to my channel, just click the link: https://bit.ly/48VaOre

Dive into our comprehensive guide tailored for business owners and managers like you, with minimal experience in Google Ads, but eager to propel your business to new heights.

Want us to professionally set up your Google Ads, learn more here: https://www.39celsius.com/get-started-google-ads-campaign/

In this video, I will walk you through a detailed comparison of Performance Max versus Search Campaigns. Discover each campaign's strengths, learn how they can complement each other, and make an informed decision that aligns perfectly with your business objectives. 🎯📊 👍 If you find this video insightful, please hit the "like" button, and subscribe.

⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

What's in this video: =========== 0:00 Introduction 1:30 What is Performance Max 2:09 Search Campaigns 2:28 Performance Differences 03:20 Differences between the two 3:48 Which Should You Use 4:18 Run Both Together 5:12 Is Cannibalization an Issue ===========

🔍 What You'll Learn:

-The innovative approach of Performance Max and its automated reach across multiple Google channels. -The precision and control offered by Search Ad Campaigns, targeting users with high intent. -Performance insights: understanding cost per conversion and conversion rates for both campaigns. -Strategies for combining Performance Max and Search campaigns for a full-funnel marketing approach. -Tips on avoiding cannibalization and optimizing your Google Ads strategy for both new and returning customers.

👍 If you find this video insightful, please hit the "like" button, subscribe for more digital marketing strategies and tips, and don't hesitate to reach out for personalized assistance with your digital marketing needs at toby@39celsius.com.

🔗 Useful Links:

Full Post Here: https://www.39celsius.com/performance-max-vs-search-campaign-which-one-is-better/ More helpful posts about Google Ads: https://www.39celsius.com/category/search-engine-marketing/ppc/

MARKETING HELP - BOOK A CALL WITH ME: Calendar link: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

💬 Have questions about Google Ads, SEO, or Facebook Ads? Leave a comment below or contact Toby directly. Looking to boost your company’s digital marketing results? Let’s discuss your project!

Contact us: https://www.39celsius.com/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: 951-444-0174

#performancemax #performancemaxvssearch #GoogleAds #SearchCampaigns #PPC #SEM (Search Engine Marketing) #GoogleAdsTips

Tired of digital marketing feeling like it's a waste of time? 😫 This is your ULTIMATE BEGINNER'S GUIDE specifically for local businesses who need to see real results FAST! 🚀

In this video, I break down the essential strategies to attract local customers online within the next 30 days. 🗓️ No more tech jargon – just actionable tactics and explanation you can implement immediately.

Here's what you'll learn: ✅ The real secret weapon of digital marketing for local success. ✅ Simple explanations of SEO, social media, Google Ads, and more! ✅ Organic vs. Paid Marketing: Which is right for YOU right now? 💰 ✅ Direct Response vs. Brand Awareness: Stop making this costly mistake! 🛑 ✅ Search vs. Discovery Marketing: Find customers actively looking AND those who aren't! 👀 ✅ How to effectively market PRODUCTS 🛍️ vs. SERVICES 🛠️ locally. ✅ Your 3 IMMEDIATE ACTIONS to start growing online TODAY! 🌱

What's In This Podcast: ------------------- 0:00 Introduction 1:26 What is Digital Marketing? 2:05 Why Digital Marketing is Secret Weapon 3:17 Understanding Digital vs. Traditional Marketing 4:35 Diffence Between Strategy vs Tactics 5:26 Core Four - Your Offer 5:46 Core Four - Ideal Customer 5:58 Core Four - Your Message 6:46 Core Four - Where to Find Your Customers 7:26 Organic vs. Paid Marketing: Choosing the Right Approach 11:13 Direct Response vs. Brand Awareness 13:58 Case Study: Direct Response vs Branding Differences 15:47 Search Engine Marketing vs. Discovery Marketing 20:25 Marketing Products vs. Services Online: Key Differences 23:16 First Steps to Digital Marketing Success for Your Business 24:45 Get Help with Your Local Digital Marketing --------------------

Additional Resources: Loca SEO Video Series: Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YE Video 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFw Video 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mw Video 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQY Video 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQ Video 6: Best Practices for Managing Reviews: https://www.youtube.com/watch?v=dw5lmmalLQ

-How to use a Demand Gen Google Ads campaign for $10/day to target people on YouTube: https://youtu.be/r3FrbelUZrw -Conversion Tracking, video: https://youtu.be/pjqzBgMXt2I, blog: https://www.39celsius.com/google-ads-conversion-tracking/ -How to choose the right Google Ads Campaign type, video: https://youtu.be/weiToabf5-Q and blog, https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/

📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🗓️ Book a 15-Minute Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation 🌐 Website: https://www.39celsius.com/

Contact us: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 📞Phone: 951-444-0174

#marketingtips #Temecula #TemeculaWineCountry #digitalmarketing #marketingguide #smallbusinessmarketingtips #marketingforsmallbusiness #smallbusinessmarketing

Tired of throwing money at digital marketing and seeing zero results? You're not alone!

In this video, I break down exactly how to create digital marketing strategies that work for YOUR small business so you can profitably grow your business.

With over 20 years of experience, I've helped countless businesses ditch the guesswork and focus on what truly drives sales.

We'll cover:

🎯Understanding Your Ideal Customer: Learn how to pinpoint your target audience and tailor your messaging for maximum impact. (00:01:02)

🎯Finding Your Customers Online: Discover where your ideal customers spend their time and how to meet them there. (00:04:15)

🎯Cost-Effective Paid Strategies: Maximize your budget and reach the right people without breaking the bank. (00:05:55)

🎯Measuring and Adjusting for Success: Track your results, optimize your campaigns, and continuously improve your ROI. (00:08:25)

🎯Stop wasting time and money on ineffective marketing. Learn how to create digital marketing strategies that deliver real results!