In this episode, Sue Grant (Managing Director of Berthon Sales Group) shares our latest yacht sales insights for August 2025. What began as a light-hearted Teams chat between our international offices has grown into a more structured monthly review of the yacht market — and now into a regular podcast feature.

Sue dives into what’s happening across our territories — the UK, Mediterranean, Scandinavia, the USA, and beyond. From seasonal slowdowns in August to the build-up for the autumn boat shows, we explore what’s hot, what’s not, and the wider trends shaping brokerage today.

Highlights include:

• Why August is traditionally a quiet month for yacht sales, and what made this year different.
• The surge in repeat business from long-standing Berthon clients.
• Busy activity in Scandinavia around the Öppet Varv show.
• Growing interest from American buyers in Mediterranean yachts.
• Legal challenges around YachtWorld and what that could mean for the industry.
• Which yacht sizes and styles are most in demand right now.
• Encouraging early signs of renewed appetite for new yacht sales.

It’s a mix of clear insight and open conversation, blending market analysis with first-hand perspective, aimed at making sense of where the yacht market stands today, where it’s heading, and how these shifts affect both buyers and sellers.

If you’re curious about the state of international yacht sales, this episode gives you an inside look at the conversations shaping the market right now.

www.berthoninternational.com

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Welcome to the very first episode of the Berthon Podcast. In this short pilot, Sue Grant, Managing Director of the Berthon Sales Group, introduces who we are, what we do, and why we’ve launched this series.

Berthon is a fourth-generation, family-owned business with shipyard roots stretching back centuries, and today we’re one of the most established international yacht brokerages in the market. We sell around 200 yachts a year, across sail and power, from 35ft bluewater cruisers to 120ft performance yachts, working out of offices in the UK, Sweden, Spain, and the USA.

In this introduction, Sue shares:

• The history and heritage behind Berthon.
• What makes our brokerage different, from specialist brokers to in-house photography and video.
• Our passion for yachts, people, and the incredible stories that come with them.
• A look at the publications and events we produce, from the Berthon Book to our annual Market Report.
• What you can expect from this podcast — future episodes will cover yacht sales insights, bluewater cruising, interviews with owners and designers, and much more.

Whether you’re buying, selling, dreaming of bluewater horizons, or simply curious about the world of yachting, this podcast is here to share insights, stories, and a bit of behind-the-scenes life at Berthon. We’re glad you’re here at the start — subscribe, follow along, and join us for the journey.

www.berthoninternational.com

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