How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others.

Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property.

In this episode, you’ll hear:

• How Adam’s personal story and entrepreneurial path led from Money Matters to the mission-driven platform Mission Matters
• Why podcasting is more than just content—it's a vessel for memory, legacy, and lasting impact
• Matthew’s expert insights into trademark law, ownership pitfalls, and AI-related IP issues that every podcaster and brand builder should understand
• Real-life legal lessons from Adam’s journey—how one IP misstep nearly jeopardized years of content and brand equity
• A candid conversation on how to protect your creative work, from names and logos to intros and guest content

As a seasoned IP lawyer, Matthew Asbell brings a sharp and thoughtful perspective, guiding creators through the often-overlooked legal landscape of intangible assets—especially in a digital, AI-enhanced age.

If you care about your brand, your voice, and your story, this episode is your blueprint for protecting what truly matters.

🔗 Follow Adam Torres on Instagram: @AskAdamTorres

EPISODE SUMMARY:

An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI

In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI

for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it!

Visit:
https://mauricebretzfield.com/

EPISODE SUMMARY:

We will address aspects of messaging and storytelling including:

1. What should your message be?
2. Not just what you say, but how you say it
3. Restrictions can facilitate creativity
4. Finding the right voice
5. The impact of Artificial Intelligence on storytelling

In this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 2023, including 1) what should your message be?; 2) not just what you say, but how you say it; 3) how restrictions can facilitate creativity; 4) finding the right voice; and 5) the impact of Artificial Intelligence.

Visit:
https://www.laurenceshanet.com/

WHAT WILL THE AUDIENCE LEARN?

When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare?

EPISODE SUMMARY:

Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over time, and numerous other intangibles. My guest Chris Ellis discusses Thatch, an all-in-one platform for employers to offer the most personalized healthcare experience to employees. Chris will be joined by my health correspondent, Frank R. Harrison, the host of Frank About Health, following Chris' recent appearance on that podcast, for a look at the Thatch venture from a different perspective - the intangible aspects of a health-tech or fin-tech business and how they drive the future of healthcare.

Visit:
www.thatchhealth.com https://www.linkedin.com/in/chris-ellis-13867358/

WHAT WILL THE AUDIENCE LEARN?

Understanding of the impact of changes in law on business decisions.

EPISODE SUMMARY:

Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions.

Visit:
https://www.linkedin.com/in/laurawinston
https://offitkurman.com/attorney/laura-winston/

WHAT WILL THE AUDIENCE LEARN?

Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur.

EPISODE SUMMARY:

This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on FRANK ABOUT HEALTH on June 8, 2023, 5 pm to discuss the impact of intellectual property on health. We will be joined by Frank R. Harrison, the host of FRANK ABOUT HEALTH, to discuss personal, societal, financial, business and possibly even intellectual property health, health advocacy, succession planning and the impact of health on innovation and creativity. Health is a necessary precursor to innovation, but sometimes is also the inspiration behind it.

Visit:
http://frankrharrison.com
https://www.talkradio.nyc/hosts/frank-r-harrison
https://health-e-media.com/
https://www.linkedin.com/in/frankrharrison/

WHAT WILL THE AUDIENCE LEARN?

An understanding of how communication works or should work, and how and why it sometimes breaks down.

EPISODE SUMMARY:

In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down.

Visit:
http://linkedin.com/in/tonygerdes

WHAT WILL THE AUDIENCE LEARN?

Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget.

EPISODE SUMMARY:

Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. My guest, Chintan Desai, and I as registered patent attorneys will discuss the U.S. (and global) patent process and ways that entrepreneurs can and should make patenting part of their business plan and budget.

Visit:
https://offitkurman.com/attorney/chintan-desai/