Editing is not about cutting clips. It is about architecting a brand. In the inaugural episode of Ascent, we deconstruct the entire operational and philosophical system of Jimmy Nick, the master storyteller and editor behind YouTube's most iconic creators, including Kelly Wakasa, Luke Eich, Souptimmy, and Ari Elkins.

This is not a tutorial on software. This is a masterclass on how to turn raw footage into a high-retention asset, how to build a brand through narrative, and the ethical responsibility that comes with holding the power to shape a story for millions of viewers.

We explore the science of a viral hook, the tension between art and the algorithm, and the future-proof skills required to thrive in the creator economy.

Download the FREE one-page "Strategic Model" from this episode: https://geniusbydesign.beehiiv.com/subscribe

Find Jimmy Nick:

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/ @lifeofjimmynick

► https://www.instagram.com/lifeofjimmynick

About Ascent by Polaris:

Ascent is a podcast that deconstructs the systems of "Worldbuilders"—the visionary founders, creators, and artists who have built empires. We move beyond the surface-level story to analyze the business models, creative engines, and guiding philosophies that drive their success. This is not just inspiration; it is a playbook for building your own world.