We’re taught to chase success, but what if the real growth comes from chasing failure? In this episode of In Confidence, Lisa sits down with her best friend, Jane Park, founder of Julep and Tokki, and former director at Starbucks and leader at BCG, to talk about why she sets “failure goals” on purpose. Jane shares how reframing failure as a target instead of a setback can help you aim higher, take bigger risks, and uncover who you’re truly meant to be.

You’ll learn:

• Why avoiding failure is the enemy of growth and how to rewire your brain to seek it out
• The “next time this happens, I will…” method to turn regrets into learnings
• How to process rejection, face worst-case scenarios, and keep the conversation going when you hear “no”

This conversation will inspire you to rethink your relationship with failure and see it as proof that you are stretching, growing, and playing bigger than before.

00:00 Intro

01:37 Meet Jane Park

08:22 Why Jane Thinks We Should Strive to Fail

12:00 What Is a Failure Goal?

17:37 No Regrets, Only Learnings

19:51 Why Jane Adopted This Philosophy

22:47 Jane’s Failure of Character Story and What She Learned from It

32:53 How to Process Shame and Embarrassment

34:56 Shame Buddies, Holding Space, and Recognizing Toxic Positivity

39:07 Quick Questions: Ritual to Stay Grounded, Rewards for Failing, Normalizing Failure in the Workplace, Jane’s Professional Failure Rate

48:39 Why Great Risk-Taking Means Being an Expert in Failure

53:16 Try This Failure Goal This Week

55:10 Outro

56:25 Disclaimer

Only 12% of people feel confident speaking in front of others, which means the rest of us are winging it, sweating through it, or avoiding it altogether. Are you part of the 88% who don’t feel ready for the spotlight? Let’s change that.

In this episode of In Confidence, Lisa shares the rituals, strategies, and mindset shifts that helped her go from a shy immigrant kid to a confident keynote speaker.

What you'll get from this episode:

• Lisa’s 3-part framework for public speaking (no stage required)
• How body language, breathwork, and playlists can help you show up with power
• The storytelling formulas and connection tricks that make your words stick

Public speaking isn’t just for performers. It’s for all of us. And with the right tools, you can get better at it.

00:00 Intro

04:06 What to Expect: 3 Tips for Public Speaking

04:26 Tip 1: Embrace Your Body

13:10 Tip 2: Practice Storytelling

15:24 Tip 3: Energize and Enthuse

20:19 Use Season 1, Episode 1 as a Practice Too

l21:35 Outro

22:05 Disclaimer

• The rigorous training system that gives idols unshakable confidence
• How fandom creates deep belonging and challenges stereotypes
• Why K-pop may be shifting how the world sees Asian identity