Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle.

Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepreneurs face with executive functioning and working memory, while providing a straightforward method to distinguish between what's truly urgent versus what merely feels pressing. As Skye explains, "Everything else is not urgent. Everything else is in this combination of not urgent or important but not urgent."

The episode dives deep into breaking down overwhelming projects, harnessing dopamine through "sensory stacking" to overcome task initiation difficulties, and creating an "idea trellis" to manage creative thoughts without letting them derail your main priorities. Skye's approach stands out because it combines neuroscience research with practical business strategy - addressing both the motivational and tactical aspects of productivity.

Perhaps most valuable is Skye's framework for aligning prioritization with business goals. When everything seems equally important, returning to your quarterly objectives provides the clarity needed to make confident decisions about what deserves your attention right now.

Whether you have ADHD or simply struggle with the entrepreneurial challenge of competing priorities, this episode delivers immediately applicable strategies to transform your productivity. Ready to put out the fires and focus on what truly grows your business? Grab Skye's free "Two Minute Focus Formula"

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Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action.

At the heart of business growth lies a surprisingly simple truth: your activities must align with clear, measurable goals. We explore how establishing three concrete 90-day objectives creates a powerful filter for every business decision you make. Instead of chasing trends on Instagram, Facebook, or podcasting without purpose, you'll learn to evaluate each task against its ability to generate revenue quickly.

The key to implementation lies in breaking down your goals into specific projects and then into actionable tasks - creating a direct line between daily activities and revenue growth. We examine why many entrepreneurs freeze when facing new initiatives like creating videos or writing blog posts, and provide practical strategies to overcome this perfectionism. You'll discover that taking imperfect action is always better than perfect inaction, as each iteration improves your process and brings you closer to your goals.

Ready to stop overthinking and start moving your business forward? Implement this focused approach to ensure every hour you invest drives meaningful results rather than just checking boxes on a never-ending to-do list. Your business success depends not on doing more things, but on doing the right things with purpose and consistency.

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Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers.

Your potential customers have already recognized their problem and identified you as a possible solution. Now they're weighing options, comparing you with competitors, and looking for that final reassurance that you're the right choice. I break down exactly what buyers are looking for at this stage: confirmation of ROI, clear understanding of what they're getting, and trustworthy social proof that your solution works.

The most powerful strategies for winning the sale include showcasing compelling before-and-after transformations, providing detailed case studies, offering demonstrations, hosting question-answering webinars, emphasizing your unique value proposition, and addressing objections head-on. These approaches build confidence and trust while showing prospects exactly why you're their best option.

Many entrepreneurs stumble at this crucial stage by overlooking crucial elements like sufficient testimonials, failing to address common objections, or overwhelming prospects with too many options. I share how to avoid these pitfalls while maintaining an authentic, heart-led approach focused on transformation rather than transaction. Remember, effective selling isn't about being "salesy"—it's about genuinely showing your audience how you can improve their lives.

What mistake might you be making in your decision-stage content? Share in the comments—I'd love to know how you're approaching this critical phase of your customer journey!

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