In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability, and purpose. Whether you’re a lawyer, CPA, or CEO, Rafer explains why becoming your own media company is no longer optional—and how doing so can transform your business and your life.

What You’ll Discover Today:

• Why storytelling—not selling—is the key to building a magnetic brand
• How vulnerability builds trust and breaks through the noise
• The one mindset shift every professional needs to succeed on camera
• Why polished perfection hurts your message (and what to do instead)
• How to use media to serve your audience—and grow your revenue

Key Topics Discussed:

• Rafer's transition from journalism to entrepreneurship
• The emotional toll of chasing status and ignoring purpose
• Building trust through consistent content creation
• ROI resistance: Why some professionals hesitate to invest in media
• How to structure client testimonials that actually work
• The real threat to traditional media—and how you can benefit from it
• Why you’re not the hero of your story (and who really is)

Call to Action:

If you're a business owner, attorney, or advisor who wants to build trust and credibility, start by thinking like a media company. Visit Rafer at WeigelMediaGroup.com and download your free business development plan at RevenueRoadmapGuide.com. And don’t forget to subscribe to The Inside BS Show for more strategies that help you make a great living and live a great life.

What do you do when a client says “no”? Most people walk away. Smart professionals see it as the start of a different conversation.

In this episode of The Inside BS Show, Dave Lorenzo breaks down six proven, real-world responses you can use the next time you hear a “no.”

These aren’t generic tips , they’re specific phrases and strategies you can apply immediately to salvage the opportunity, build a relationship, or even win the business later.

Dave shares stories from his own client interactions, including how he won a six-figure engagement by turning a rejection into a head-to-head performance challenge and how he turned a lost deal into a consulting gig that paid off long-term.

This episode is for business owners, consultants, advisors, and sales professionals who refuse to let rejection be the end of the conversation.

You’ll walk away with practical tools to reframe “no” into a stepping stone toward “yes.”

On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence.

Lynne opens up about the formative experience that launched her career: a literal life-or-death encounter with a machete-wielding teenager. From that moment forward, she dedicated herself to understanding how to reach people when it matters most—whether it’s a resistant employee, a controlling boss, or a frustrated spouse.

Dave and Lynne also cover the hidden science behind remembering names, how to sync brains through storytelling, and why you should never introduce yourself in the first seven seconds of a meeting.

Whether you're leading a team, preparing for a tough client conversation, or just trying to avoid bringing work stress into your living room, this episode is packed with practical takeaways.

What You’ll Discover Today:

• The real reason tough conversations feel impossible—and how to fix it
• How a near-violent incident turned Lynne into a communication expert
• The “seven second rule” that makes names stick in your brain
• One powerful question that can turn a company president into a chairman
• Why storytelling isn't about entertainment—it's about brain chemistry
• A breathing technique to reset before walking into your next room
• How to quickly identify if someone is a visual, auditory, or kinesthetic communicator
• The science-backed method to command attention on Zoom

Key Topics Discussed:

• The power of connection in leadership and conflict resolution
• Neuroscience principles behind persuasion and memory
• Transformational coaching success stories
• Virtual communication best practices
• Storytelling strategies that align brainwaves
• Stress management tips for high-pressure roles