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Insider Interviews with E.B. Moss

Insider Interviews with E.B. Moss

Auteur(s): E.B. Moss
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 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal Marketing Marketing et ventes Réussite personnelle Sciences sociales Économie
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  • Making, Marketing & Monetizing Podcasts – Live from PopCon

    Making, Marketing & Monetizing Podcasts – Live from PopCon
    Jul 15 2025
    Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast. Guests include Brittany Bigelow of Bigelow Creative, Dawn-Michelle Lewis of Salutations Media, filmmaker and podcast host Vergie Rodriguez, and James Starace of Focus 360/Creator Square. We covered strategies for podcast concept development, the value of niche topics and micro-influencers, technical execution, and effective marketing strategies. The panel also explained their monetization techniques, from securing brand partnerships to leveraging subscriber models. The whole PopCon event was eye-opening, by the way, with more people lined up to meet the faces behind their favorite voices than the known faces playing TV characters! Ti, who graciously captured the video of the panel, Vergie and I also won Best Podcast awards from the organization! Ti King, E.B. Moss - Podcast Award Winners Next year, we're looking forward to a day dedicated to #podcasting, but for now, take advantage of the wisdom captured by this panel of pros on Making, Marketing, and Monetizing Podcasts! 01:12 Meet the Panelists 02:31 Debating the Definition of a Podcast 04:02 Starting Your Own Podcast 07:46 Technical Tips for Podcasting 12:49 Marketing Your Podcast 16:54 Monetizing Your Podcast 21:15 Navigating the Podcast Advertising Options 22:02 Challenges with Brand Associations and Advertisers 23:36 More Monetization Strategies for Podcasts 24:40 Understanding Podcast Ad Placements and Effectiveness 25:32 The Value of Micro Podcasts and Audience Engagement for Brands 29:19 Subscription Models and Additional Revenue Streams 30:43 Leveraging Press and Visibility for Podcast Growth 34:22 Branding and Consistency in Podcast Production 38:18 Practical Tips for Podcast Launch and Growth 40:42 Best Practices Wrap up Links/Connections: Follow, Connect & Share the Love The Podcast Academy Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!
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    43 min
  • How Real World Producers Use AI

    How Real World Producers Use AI
    Jun 24 2025
    The first time I heard voices I thought I was losing my mind. AI-generated voices, that is. Because I couldn't believe how "real" they sounded. Listen to the intro to this episode and tell me what YOU think. Then find the little samples of producer Jim Mullen's voice later in this episode! I'm still wrapping my head around all that is possible -- and all that has changed in the world of content creation and media production. That's exactly why I knew I had to bring together two of the most credentialed producers I know to talk about what's really happening behind the scenes with AI in our industry. The Real vs. The AI - A Producer's Perspective Jim Mullen (Mullen Media) and Yossi Kimberg are the real deal – we're talking Seinfeld, Food Network, Super Bowl halftime shows, and decades of work on Lorne Michaels shows. These guys aren't just talking theory; they're actually using these tools in production right now. AI-Generated Yossi Kimberg AI-Generated Jim Mullen What Really Struck Me Yossi's journey into AI started by making masterful still images with Leonardo, as in Leonardo.AI. As he put it: "The idea that text generates an image was beyond imagination. I was just amazed by it." But then he progressed to motion, face-swapping himself into different editing scenarios (find those in this episode, too!), and even bringing children's artwork to life. But learn what happened next that was "a bridge too far" for one particular client. Now, while Yossi's moved on to scripted motion videos all AI-generated, Jim's been experimenting with ElevenLabs for voiceovers, though he hit a hilarious snag on a project about a lack of libraries: "I couldn't get the bot to say 'desert'. It kept saying, New York City has book desserts." Not so funny to me, because once it learns contextual pronunciations, my gigs doing voiceover will dry up like a desert. (Note: I found out just today while producing this episode that I literally lost a job to an AI-generated voice. True story.) The Uncomfortable Truth Both producers agree we're not just approaching a tipping point – we're already there. Yossi believes that within 2-3 years, even the very role of managing AI might become obsolete. The technology is learning to be funny, dramatic, and emotional without human instruction. Jim pointed out something that made my stomach drop: if you can create an entire commercial with AI actors and voices (which is already happening), you eliminate hair and makeup artists, grips, gaffers, location scouts – entire production crews become unnecessary. As such, we talked about the fear factor. You know how I feel about voiceovers. Though AI helped me immensely in honing these show notes. But it's not just job displacement we're facing; it's questioning our creative thumbprint and what makes us uniquely human in this process. Plus... Copyright and Ownership Minefield We touched on some fascinating legal territory that's still being sorted out. Yossi mentioned reading legal briefs about using copyrighted images in AI training, and the emerging trend of celebrity estates licensing deceased stars' likenesses for AI projects – Steve McQueen's estate is apparently leasing his character for AI-generated content. The whole landscape of intellectual property, name-image-likeness rights, and even the ability to deny you said something ("I didn't say that, it was AI") creates a complicated web that we're all navigating in real time. (I recommend taking a listen to the brilliant Robert Tercek who allays some of those legal fears in this Insider Interviews episode from last year: https://bit.ly/Insider21-Shapiro-Tercek .) The Human Pushback But here's what gives me hope: Yossi shared how his client loved his AI-enhanced children's artwork until clients pushed back, saying it wasn't authentic to what the kids actually created. They pulled back some of the AI elements. It reminded us of the vinyl comeback – sometimes we crave imperfection and...
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    16 min
  • Bonus: Memorable Experiential Marketing Experiences

    Bonus: Memorable Experiential Marketing Experiences
    Jun 2 2025
    In 10 quick but memorable minutes I'm sharing my observations and experiences with marketing strategies I had close encounters with over the recent Memorial Day weekend. From an innovative Fresh Direct pop-up, to a Rosé Soirée in the Hamptons with missed promotional opportunities, these are my thoughts on some effective ...and ineffective ... marketing tactics. And I borrow from one of the 22 Immutable Laws of Marketing, by brilliant marketing strategist, Jack Trout. First, learn how my friend Joanne (who happens to be Jack Trout's daughter) and I popped into a pop-up for Fresh Direct. We were in pursuit of coffee but got a surprise stimulating conversation with the interim CMO, instead: Jackson Jeyanayagam. He explained their strategy was to build awareness for their new delivery service and display the quality of their products "IRL." Fresh Direct PopUp store Learn which of the 22 immutable laws Jackson was aiming to apply; and the overlap with he, that law and AB InBev! Then, we had a blast sampling 20 kinds of rose', but can we remember which one we preferred -- to buy again? Blame the drinking, sure, but I think it was more the missed marketing opportunities at the Soiree. (TWO really stood out, though, which you can read about in my new Substack Newsletter, "Moss Hysteria"!) Then, I popped over the next day -- back in NYC -- to check out Cognitiv AI's pop-up at Grand Central, promoting mental health and positive news. It was a blooming success. Learn why. Overall, great experiences that showed how valuable experiential marketing can be! Key Moments: 00:32 Fresh Direct Pop-Up 03:17 The Importance of Branding and Communication 04:27 Applying Lessons from Ries & Trout's "The 22 Immutable Laws of Marketing" 05:54 Event Marketing: The Rosé Soirée 09:31 Memorable Marketing: Cognitive AI Pop-Up 10:17 Get More in my NEW Newsletter, "Moss Hysteria" on Substack Please Follow, Connect & Share the Love of Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Blusky: https://bsky.app/profile/mossappeal.bsky.social If you enjoyed this episode, please share with another smart business leader, give me five stars... and leave a comment on @Apple or @Spotify or on @YouTube. Or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!
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    11 min

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