What happens when a law school hopeful ends up leading a roofing company? Meet Hannah Vogel, who pivoted during the pandemic into the male-dominated construction industry—without any prior experience. From knocking on doors to facing blatant sexism, Hannah shares how confidence became her superpower.

She reveals how women bring fresh strengths to trades—like marketing, organization, and client relationships—and makes a bold case for rethinking what success looks like in blue-collar careers. Her journey is a must-listen for anyone considering a career pivot or ready to challenge traditional norms.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Ready to turn your LinkedIn profile into a powerful business driver? Whether you're just starting out or leading a growing brand, LinkedIn offers game-changing opportunities for visibility, networking, and lead generation.

Your profile isn’t just a resume—it’s your digital handshake. A pro headshot, compelling headline, and story-driven "About" section can significantly boost engagement. Strategic keyword use also enhances your discoverability.

With 700M+ users, LinkedIn is a goldmine for relationship-based networking. Skip the generic connection requests and focus on real engagement. Share content that builds trust and positions you as a thought leader—mixing formats like posts, articles, and videos.

Audit your LinkedIn strategy today. The growth you're looking for might be one connection away. Share this episode with a friend ready to level up their LinkedIn game!

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Leading your business can be isolating—when there’s no one to share your thoughts with, it’s easy to feel alone at the top. Dr. Elizabeth Stroot, founder of Core Wellness and Physical Therapy, joins us to explore the power of building an entrepreneurial tribe.

With over 20 years in health and fitness, Elizabeth highlights how true sisterhood supports both wellbeing and success. She distinguishes between networking and tribe-building—where your tribe is a space of safety and authenticity, not just strategy.

The pandemic reshaped how we connect, prompting deeper intentionality. Elizabeth shares journaling tools to uncover what kind of support you truly need and offers moving stories, including her experience navigating a traumatic birth, to show how the right tribe shows up when it matters most.

Her advice for new entrepreneurs is clear: keep it real. Trust your gut and nurture the connections that feel genuine. This conversation offers grounded strategies for building a sisterhood that empowers, uplifts, and truly gets you.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Why do some entrepreneurs soar while others stall, even with the same skills and opportunities? It often comes down to one powerful factor: their business circle. In this episode, I dive into how the people around you shape your mindset, fuel your growth, and influence your success. You'll learn who to surround yourself with—from mentors and peers to visionaries and challengers—and how to build a network that elevates you. Ready to evaluate your circle and make the shift that could change everything? Let’s get into it.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Professional speaking could be the growth catalyst your business needs. Taking the stage—live or virtual—builds authority and forges deeper connections than digital marketing alone.

When you speak, you're not just sharing knowledge; you're positioning yourself as a trusted expert. Like Gary Vaynerchuk, who built influence through impactful talks, you can leverage speaking to showcase your unique voice. Start by identifying your niche and seek out panels, webinars, or local business events to share your insights.

These events are rich with networking potential. Skip the small talk—focus on meaningful conversations that offer value. Arrive early, stay late, and follow up to turn brief chats into lasting relationships. Meanwhile, your visibility soars with inclusion in event materials and the credibility of being a chosen speaker.

Speaking also fuels lead generation. Offer so much value that the audience thinks, “Imagine what they offer behind the scenes!” End with a strong call to action—whether it’s a resource download or a consultation.

Ready to amplify your brand? Start speaking. Begin small if needed, but begin. Your voice can open doors to powerful growth and connection.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Remember when building customer loyalty meant a smile and a handshake? Those days are gone. In today’s digital-first world, meaningful connections must be forged through screens, across time zones, and in a way that translates warmth and trust into clicks and conversions.

Website expert Veronica Cornish joins us to share how to turn transactional websites into relationship-building powerhouses. From real-time chat boxes to personalized product suggestions, she shows how small digital features can create big customer loyalty. Veronica also unpacks how transparency and consistency—especially around policies—help build digital trust.

We also explore why email marketing remains one of the most resilient customer relationship tools, even in the age of social media. As Veronica wisely notes, “Don’t put all your eggs in the same basket.” Your email list is one of the few assets you truly own.

Whether you're launching your first site or leveling up an existing one, you'll find practical tips for using analytics, content marketing, and thoughtful design to create a seamless, trust-building customer journey.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

Award-winning cosmetic chemist Ginger King reveals what it really takes to build a beauty brand from the ground up. With 30 years of experience and founder of Grace Kingdom Beauty, Ginger shares expert insights on everything from brand strategy to product development, testing, and launch.

Dubbed the “Queen of Cosmetic Chemistry” by Elle Magazine, she compares the creation process to pregnancy—three trimesters of strategic planning, scientific rigor, and smart scaling. Hear how she developed standout products like "The Stage Bomb for Lips" and "Hand Veil," inspired by Daymond John and Steve Harvey, and why solving real problems for niche audiences is her secret to success.

Ginger also dives into funding, marketing (hello, Times Square billboard!), and the mindset needed to thrive. Her best advice? Only take guidance from those who’ve walked the path.

Follow Ginger on Instagram @thebeautysharkginger for more beauty brand wisdom.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!

What transforms a casual shopper into a loyal brand advocate? It all starts with the journey they experience the moment they engage with your business.

Deanna Wallin, founder of Naples Soap Company, takes us behind the scenes of her $12 million retail brand to show how intentional, detail-driven experiences earn long-term loyalty. From store music to the look and feel of product testers, every element is crafted to build trust and connection.

She shares real-world strategies like empowering local community involvement, training staff to embody brand values, and approaching customer complaints with empathy and flexibility. Her success proves that it’s not just what you sell—it’s how you make people feel.

Whether you're just starting out or scaling up, this episode offers practical insights on turning transactions into meaningful brand relationships.

Visit us at jenniferannjohnson.com and learn how Jennifer can help you build the life you dream of with her online academy, blog, one-on-one coaching, and a variety of other resources!