Turning Ideas into Movements with Stacey Lauren

Episode Summary:

In this insightful episode, Dr. Allen Lycka welcomes TED Ed speaker, entrepreneur, and community architect Stacey Lauren. As the creator of the “Do the Thing” formula and the Comfort Circle Framework, Stacey shares how she helps people build momentum, find their voice, and monetize their passion by creating powerful communities and scalable movements. From launching podcasts to producing films, Stacey explains how challenges and shared goals can unlock massive potential.

From Book Idea to Movement Architect

Stacey Lauren's journey began as she transitioned out of a 20-year career in staffing. Attempting to write a book, she was advised to uncover her personal stories—but couldn’t recall them. What started as an effort to interview others for inspiration quickly became a podcast series of 100 episodes. Through these interviews, Stacey dissected the elements of goal achievement and developed her transformative momentum process.

The Power of Challenges

Stacey discovered that the same principles that helped individuals achieve personal goals could also empower groups. She began hosting structured challenges—on topics like dating, podcasting, and writing—and witnessed how these experiences bonded participants. Whether they were overcoming technical hurdles or imposter syndrome, the collective energy created a powerful dynamic where mutual support and success thrived.

Monetizing Through Meaningful Engagement

Initially focused on impact over income, Stacey unintentionally created a model that monetized naturally. After each challenge, participants asked, “What’s next?”—sparking the creation of memberships, masterminds, and inner circles. Stacey explains how selling becomes unnecessary when the focus is on helping people continue their growth journey. The community itself reveals what it needs, making monetization organic and meaningful.

Masterminds and Group Wisdom

Drawing on her own mastermind experiences, Stacey describes how small, trusted groups can accelerate both personal and business transformation. Dr. Lycka echoes this with examples from Napoleon Hill and Dan Kennedy, highlighting the power of collective intelligence. In a mastermind, members share their struggles and triumphs, offering support, ideas, and accountability—lifting each other to greater success.

Balancing Creativity and Strategy

Stacey reflects on the challenge of managing growth while maintaining creative energy. To avoid burnout, she realized the need to train facilitators and license her proven “Do the Thing” challenges rather than running them all herself. This shift allows her to maintain vision while scaling impact.

Staying Energized and Inspired

Stacey stays fueled by community engagement. She shares ideas in real-time with her Facebook group, documenting bold steps—like seeking a million-dollar movie sponsor. By letting others follow her journey, she not only stays motivated but empowers her audience through transparency and action.

BIO:

Stacey Lauren is a TEDx speaker, entrepreneur, and community architect who has revolutionized the way people turn ideas into movements, businesses, and films. Through her Comfort Circle Framework and Do The Thing Formula, she has developed a group momentum process that helps individuals rapidly move from finding their voice to sharing it, monetizing it, and creating a movement around it—scaling their impact into something extraordinary.

Social Media:

https://www.instagram.com/dothethingformula/

https://www.facebook.com/stacey.crumrine/

https://www.youtube.com/@dothethingformula

https://www.facebook.com/groups/dothethingcollaboration/