Épisodes

  • 112: Best of LYPP 2025: Your Favorite Private Podcast Case Studies
    Dec 17 2025

    Lindsay opens the “Best Of 2025” series with a candid look at the eight most transformative private podcast episodes of the past year. Hear how this year’s standouts pushed audio beyond lead magnets, building ecosystems where private feeds drive launches, client onboarding, evergreen content, summits, waitlists, and scalable high-touch support. Get a preview of the creative ways entrepreneurs adapted to shifting markets: from async audio summits, to segmenting a single feed into custom lead magnet journeys, to onboarding every new client with a personalized private podcast.


    For even more inspiration, Lindsay unveils the newest Hello Audio resource: 101 Ideas for Private Podcasts in Your Business. Whether you’re here for list growth, repeat sales, retention, or just want to see how others are breaking the private podcast mold, this intro episode is your roadmap for what’s possible in 2025.


    Topics Covered:

    • How Nicole Culver rebuilt her entire private podcast funnel to convert five-figure sales—even as the online market shifted, adding low-ticket offers and tripling her conversion rate from podcast listeners
    • Erin Kelly’s “Async Audio Summit” playbook and why hosting summits over Voxer and private feeds brought in nearly 200 new, high-quality leads and strategic partnerships—without live calls or calendar burnout
    • Julie Ciardi’s surround sound launch strategy: using private podcasts before, during, and after open cart to pre-frame, nurture, and onboard $320k in program sales
    • Michelle Pontvert’s low-lift audio event that re-engaged 924+ subscribers and delivered massive value to speakers and listeners, all with simple, accessible podcast delivery
    • Colleen Kachmann’s $150K/month transformation through a podcast-powered funnel that completely replaced the sales call, doubled client trust, and now supports 95% satisfaction and a literal “cult following”
    • Amanda Karlstad’s million-dollar private podcast funnel—unchanged for 3 years, still converting at 15%, and a masterclass in the power of audio exclusivity and evergreen nurture
    • Michelle Grosser’s 3,000-lead win through a quick, five-part private podcast that made launching a new group program easy, filling her waitlist and automating nurture with zero extra DM chasing
    • Ellie Kime’s “choose your own adventure” podcast lead magnet, letting listeners self-identify, get straight to what matters, and feeding back powerful audience insight for future content. A can’t-miss for anyone wanting segmentation inspiration!

    Links Mentioned:

    • 101 Ideas for Private Podcasts in Your Business

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    9 min
  • 111: Brooke Ansley's Audio Journey: From Country Music to Calm in Your Pocket
    Dec 10 2025

    In this episode, we explore how hypnotherapist Brooke Ansley discovered the power of private podcasting through her own client experience and transformed her entire business model around audio delivery. Discover how she created "Mom Flow Hypno," a $37 private podcast that serves as both a lead magnet and passive income stream, while learning why audio is the perfect medium for wellness professionals serving busy women and new moms.

    Topics Covered

    • How experiencing a coach's private podcast led to Brooke's audio awakening
    • The transition from video-based courses to audio-only content delivery
    • Creating separate private podcast feeds for training content vs. hypnosis sessions
    • The evolution from weight loss coaching to emotional regulation and stress management
    • Developing Mom Flow Hypno after becoming a new mom herself
    • Using private podcasts as low-cost lead magnets that convert to high-value clients
    • Partner collaboration strategies using private podcasts as gifts
    • The comparison between private podcasting and the music industry's direct-to-fan model
    • Why audio feels more intimate and accessible than video content


    Links Mentioned

    • Website: http://www.HappyBodyBlueprint.com
    • Instagram: @brookeansleywellness
    • Private Podcast : https://brookeansleywellness.kit.com/products/mom-flow-hypno

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    35 min
  • 110: From the Vault: What High-Converting Private Podcasts Have in Common
    Dec 3 2025

    In this special "From the Vault" episode, Lindsay and Nora share exclusive training content originally presented to Nicole Culver's Elevate Mastermind. Drawing from data across over 10,000 private podcast feeds and 50 million listens on Hello Audio, they break down the exact strategies that separate high-converting private podcasts from the rest. Discover the myths holding creators back, the Binge Formula for feed design, and the Four P Framework for crafting episodes that move listeners to action.

    Topics Covered

    • Common myths preventing creators from launching private podcasts
    • The Binge Formula: Five feed-level design principles
    • The Four P Framework for episode-level content creation
    • Real case studies from Amanda Karlstad, Michelle Grosser, and Colleen Kachmann
    • Technical features that boost personalization and conversion
    • Data analysis strategies for optimizing podcast performance


    Links Mentioned

    • Nicole Culver's Elevate Mastermind : https://nicoleculver.co/elevate-2025
    • Dolby.io integration: https://help.helloaudio.fm/en/articles/10263163-hello-audio-remastering-powered-by-dolby-io
    • Super Listener Score feature: https://help.helloaudio.fm/en/articles/10260486-super-listener-score

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    36 min
  • 109: How Brittany Roberts Used a Confessional Private Podcast to Drive a $17K Beta Launch
    Nov 26 2025

    In this episode, we explore how Brittany Roberts, founder of The Social Britify, successfully launched her new Instagram Launch Lab program using a unique combination of private podcasts and Instagram Close Friends stories. Discover how she created a "confessional" themed private podcast series that primed her audience for her beta launch, resulting in a $17,000 launch with just 250 leads and a sold-out program.

    Topics Covered

    • Creating themed private podcast content for launches
    • Structuring bingeable podcast episodes for maximum engagement
    • Using Instagram Close Friends stories as a training delivery method
    • Building pre-launch excitement through confession boxes and audience participation
    • Integrating private podcasts with Instagram marketing strategies
    • Converting warm leads through intimate, exclusive experiences
    • Managing beta launches with limited spots and application processes


    Links Mentioned

    • Private Podcast: https://thesocialbritify.com/private-podcast
    • Black Friday Exclusive: https://thesocialbritify.com/the-warmth-test
    • Instagram: www.instagram.com/thesocialbritify

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    51 min
  • 108: Coaching Lissa Figgins on Optimizing Her Private Podcast Lead Magnet for Time Management
    Nov 19 2025

    In this coaching episode, Lindsay and Nora work with Lissa Figgins, creator of Redeem Her Time, to optimize her private podcast lead magnet strategy. They tackle the challenge of positioning in the competitive time management space, discuss title optimization for her "Scaling Secrets of the Top 1%" podcast, and provide technical guidance on improving conversions through better CRM integration and re-engagement strategies.

    Topics Covered

    • Evaluating and testing private podcast titles for maximum impact
    • Positioning strategies for competitive markets like time management
    • Technical optimization: Flow Desk to Hello Audio integration via Zapier
    • Re-engagement tactics for unconverted leads from April launch
    • Adding bonus content and Q&A episodes to increase conversions
    • Balancing faith-based messaging without triggering shame or guilt
    • Creating seamless user experiences from opt-in to consumption


    Links Mentioned

    • Explore Lissa's resources here: https://redeemhertime.com/
    • Binge this private podcast series to stop managing time...and start multiplying it! : https://redeemhertime.com/hour

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    40 min
  • 107: Coaching Rose Caiazzo on Creating a Private Podcast Lead Magnet for a Video Confidence Business
    Nov 12 2025

    In this coaching episode, Lindsay and Nora work with Rose Caiazzo, founder of Live Streaming Secret Circle, to develop a private podcast strategy for her video confidence coaching business. Rose helps established women entrepreneurs overcome their camera blocks, and the hosts guide her through creating a lead magnet that meets her ideal clients exactly where they are... knowing they need to be on camera but struggling to take that first step.

    Topics Covered

    • Identifying the specific avatar: established businesswomen who know they need video but haven't started
    • Common objections and blocks around appearing on camera (appearance concerns, voice issues, time constraints)
    • Leveraging Rose's proven "Don't Say That Live" concept as a private podcast lead magnet
    • Creating curiosity-based hooks that convert cold traffic
    • The psychology of leading with empathy and helping prospects have epiphanies
    • How video experts can complement their visual content with audio
    • Repurposing existing video content into private podcast episodes
    • Using private podcasts for client support (pep talks, transformational content)
    • The sensitivity required when coaching on personal presentation topics


    Links mentioned

    • Live Streaming Secret Circle: https://www.jacksonholerose.com/

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    35 min
  • 106: From the Vault: Private Podcasts, the Ultimate Low Ticket Offer
    Nov 5 2025

    In this special From the Vault episode, Lindsay shares her presentation from Lizzie Goddard's Low Ticket Live summit, revealing why private podcasts make the perfect low ticket offers. Discover 10 specific ways to turn your expertise into audio-based products that are easy for you to create and even easier for your audience to consume. Lindsay breaks down real examples from entrepreneurs who've generated thousands in revenue using these strategies, proving that low ticket doesn't have to mean low impact.

    Topics Covered

    • Why audio is the next frontier of attention and connection
    • The creator benefits: no video production, higher ROI for less effort
    • The audience benefits: no logins, multitasking capability, higher consumption rates
    • 10 specific audio offer ideas including courses, challenges, workshops, and case studies
    • Real results from entrepreneurs earning $3,300+ with audio offers
    • Content repurposing strategies for quick audio product creation
    • Behind-the-scenes and coach-in-your-pocket concepts


    Links Mentioned

    • Low Ticket Live summit by Lizzie Goddard: https://lowticketlive.com/

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    18 min
  • 105: From the Vault: Increase Summit Engagement with Private Podcasts
    Oct 29 2025

    In this special "From the Vault" episode, Lindsay shares her popular summit session on using private podcasts to boost engagement before, during, and after your summit. Discover five practical ways to implement audio feeds that increase conversions, improve attendee experience, and make content consumption easier for everyone involved. Plus, learn bonus strategies for increasing revenue and hosting audio-only summits.

    Topics Covered

    • Introduction to "From the Vault" segment and audio-first attention
    • Before the summit: Behind-the-scenes feeds and interview strategies
    • During the summit: Undripping episodes, Easter egg content, and PDF narration
    • After the summit: Case study and FAQ feeds for conversion
    • Bonus strategies: Audio-only summits and upsell/downsell opportunities
    • Real-world examples from successful audio summit implementations
    • Additional private podcast use cases beyond summits


    Links mentioned

    • Wendy Breakstone's micro audio summits: https://podcasts.helloaudio.fm/player?episodeId=7347a601-8440-466a-9915-da6681abfbcb&code=7taX9rRoOg¢ered=true
    • Jacqueline Malone's completion rate success - https://helloaudio.fm/jaclyn-mellone-saw-student-success-rates-skyrocket-by-400/

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    20 min