In this episode, Steve Kyles and Frank Garay break down one of the most overlooked keys to scaling your mortgage business: your agent list.

If you’re calling every Monday but not seeing results, it may not be your script—it might be your list.

You’ll learn:

• Why 50 qualified agents is the real goldmine (worth $1.8M+)
• How to re-evaluate your list every 90 days to stay productive
• What the “Rule of Two” reveals about agent referrals and lead count
• The right way to top-grade unqualified agents without losing momentum
• How tools like Model Match and high-tech, low-time farming systems keep your pipeline full

If you’re tired of spinning your wheels or wondering why your conversations aren’t converting, this episode gives you the data, mindset, and clarity to rebuild your Focus 40 and take control of your growth.

Ready to build your million-dollar list? Book your strategy call now at FreedomPlanningCall.com

Struggling to stay consistent with outbound calls? Steve Kyles shares a simple, powerful mindset shift that turned his daily call list into a million-dollar opportunity list.

In this episode:

• Why assigning a dollar value to every relationship changes the game
• How Steve turned 84 agents into $1.5M in annual potential
• The math behind the “Great Restart” and how to stay motivated
• How to break past call reluctance using opportunity-based thinking

More offers – more no’s – more money.
This episode shows you exactly how to reframe your call list and take consistent action that compounds.

Want help building your opportunity list and closing more? Book your strategy call now at FreedomPlanningCall.com

Most loan officers overthink hiring—and end up doing everything themselves. In this episode, Steve unpacks the #1 mistake he sees when building a team and shares a simple, scalable way to get results without burning out.

You’ll learn:

• Why part-time relationship managers might be your biggest growth hack
• How Steve generated 2,000+ outbound calls and 29 appointments in 60 days
• A step-by-step onboarding rhythm that gets new hires producing fast
• What to say, what to send, and how to train without it all depending on you

Ready to stop doing it all alone?

Grab the Relationship Manager Field Guide by booking a strategy call at FreedomPlanningCall.com

In this episode, Steve shares a raw, behind-the-scenes look at what happened when he went from leading a national team to starting over from scratch—and how building a team of part-time relationship managers led to:

• Over 2,000 outbound calls, 395 conversations, and 29 appointments in just 8 weeks
• 18 referral leads generated without making all the calls himself
• A system that scales conversations, appointments, and closings—without burning out

If you’ve ever wondered whether someone else could help make your business grow (and how to actually do it), this episode breaks down the numbers, mindset, and step-by-step approach.

→ Learn more or book your own strategy call at FreedomPlanningCall.com

Did you know that narrowing your focus to one clear niche can actually bring you more business, not less? In this episode, Steve Kyles and Frank Garay share why the most successful loan officers build their reputation in a specific area first before expanding into others.

You’ll learn:

• How a niche instantly sets you apart from the competition and attracts top-producing agents
• Why trust in one specialty opens the door for deals outside your niche
• Simple steps to identify or refine your own profitable niche
• How to position yourself as the go-to expert in your market

If you’re ready to build a business that stands out and grows faster, this episode will show you how to start strong.

→ Learn more about coaching at FreedomPlanningCall.com

Did you know responding to a lead within 60 seconds increases your conversion chances by 391%—but waiting just 5 minutes drops it by over 80%? In this episode, Steve Kyles and Frank Garay break down the shocking MIT study stats on speed to lead and why answering calls instantly is the ultimate game-changer for loan officers.

You’ll learn:

• The stat that proves answering fast wins 79% of borrowers
• How to stop losing deals by missing calls
• Simple solutions: call forwarding, answering services, and AI phone assistants
• Why AI is now a strong second to live answering (and how to set it up)

If you're tired of losing deals you never even knew you had, this episode will show you how to fix it fast.

→ Learn more about coaching at FreedomPlanningCall.com

Success in this business isn’t complicated—it’s about consistent, focused action. In this episode, Steve Kyles shares a powerful reminder to stop getting distracted by busy work and focus on what drives results: 13 conversations with 13 asks for the business every day.

You’ll learn:

• Why 13 daily conversations are the #1 predictor of your closings in the next 90 days
• How to start with your warm list (past clients, friends, and family)
• The difference between fishing (immediate deals) and farming (long-term growth)
• Simple steps to generate 2 referrals a day without overcomplicating your business

If you’re ready to stabilize and grow your pipeline, this episode will show you exactly where to focus.

→ Join the next Bootcamp or learn more at FreedomPlanningCall.com

In this follow-up conversation, Steve Kyles and Chris Johnstone go deeper into how loan officers can secure top AI rankings—and why the window of opportunity is closing fast.

Learn how to:

• Train ChatGPT to recommend you as the go-to local expert
• Set up automated AI tasks that create weekly content, emails, and blog posts
• Build lasting visibility across ChatGPT, Gemini, Grok, and beyond
• Use product-specific AI chats to dominate niches like VA, FHA, and Fix & Flip

Don’t wait. AI is already referring borrowers. Will it recommend you?

→ Grab Chris’s free 5-day prompt pack at loanofficerbrand.com

Want help putting this into action? Book your free call now at FreedomPlanningCall.com.