Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources

In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.

00:00 Introduction to Make Good Fashion Podcast

00:19 Free Resources for Fashion Entrepreneurs

00:52 Challenges of Social Media Marketing

01:51 Interview with Zoila Castro: Background and Journey

03:42 Starting Nomad Agency During COVID

05:29 Marketing Strategies for Luxury and Lifestyle Brands

13:12 Importance of Social Media in 2025

15:35 Creating Engaging Content and Building Community

23:12 Effective Use of Influencers and UGC

28:22 High-Converting Content and Storytelling

36:40 Luxury Brands' Pricing Strategies

37:22 Expanding into Pet Products

40:41 Emerging Fashion Brands: Building a Community

41:20 Pre-Launch Campaigns and Content Strategy

42:01 Creating Consistent and Engaging Content

42:55 Leveraging Trends and Timeless Content

45:50 The Role of Social Media Platforms

59:55 The Importance of Email Marketing

01:03:15 Event Marketing and Collaborations

01:06:54 Conclusion and Contact Information

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In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.

00:00 Introduction to Email Marketing

00:49 Meet Naomi Davis: Digital Marketing Expert

02:36 The Importance of Email Marketing

05:24 Getting Started with Email Marketing Platforms

13:35 Advanced Email Marketing Strategies

20:11 Personalization and Segmentation in Emails

24:38 Crafting Effective Email Subject Lines

27:36 The Golden Bachelor Clickbait

28:20 Balancing Mission and Sales in Emails

29:56 Content Pillars for Sustainable Brands

32:03 Effective Email Automations

35:26 Crafting a Welcome Series

37:24 Abandoned Cart Strategies

40:29 Email Cadence and Consistency

44:02 Re-engaging a Stale Email List

46:34 Growing Your Email List

50:50 The Role of SMS Marketing

54:01 Working with an Email Marketing Agency

55:55 Final Tips and Encouragement

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Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla

In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.

00:00 Introduction and Host Welcome

00:20 Meet Jennifer Bailey: Founder of Calla Shoes

02:12 The Birth of Calla Shoes

05:46 Overcoming Challenges and Building a Business

06:57 Product Development and Community Building

08:58 Navigating Production and Scaling Up

18:31 Marketing Strategies and Customer Engagement

35:59 Hiring and Outsourcing for Growth

39:59 Building a Global Footwear Brand

40:20 Direct to Consumer vs. Wholesale

41:31 Challenges of Footwear Returns

43:19 Perfecting the Fit

44:30 Customer Service Excellence

50:37 Marketing Strategies and PR Success

01:05:10 Advice for Aspiring Entrepreneurs

01:12:53 Future Plans for Calla

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🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

In this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry.

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🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

🔗 Soona: https://try.soona.co/fu65bfk8aire

🔗Free Pitch Template: https://www.makegoodfashion.com/pitch

✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale

Struggling to get retail buyers to notice your brand? Learn the top 5 reasons why retailers may pass on your product—and how to fix them! Discover tips on aligning with the right stores, perfecting your pitch, improving your product presentation, and more.

Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide

Are you a fashion brand navigating the world of wholesale partnerships? In this episode, we dive into the hidden challenges of wholesale that most brands aren’t prepared for—and share actionable tips to protect your brand and set yourself up for success.

Learn how to:

• Avoid common mistakes when working with retailers
• Negotiate wholesale agreements like a pro
• Build sustainable wholesale partnerships

Whether you’re just starting to approach wholesale buyers or you’re already in stores and facing roadblocks, this episode will give you the insights you need to make smarter decisions and grow your business with confidence.

Don’t forget to like, comment, and subscribe for more tips on succeeding in the fashion business!

#WholesaleTips #FashionBusinessPodcast #RetailPartnerships #BrandProtection #WholesaleStrategies

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🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

🔗FREE Beginner's Guide to Getting Your Fashion Brand Into Retail Stores: https://www.makegoodfashion.com/retailguide

In this episode, we dive into Vendor Direct, aka drop shipping, in the fashion wholesale industry. Learn about the differences between traditional wholesale and Vendor Direct, how it benefits both retailers and designers, and practical tips on how brands can get started with Vendor Direct partnerships. Discover why this model is becoming increasingly popular among major retailers like Macy's, Nordstrom, and Madewell. Tune in for valuable insights and strategies to help your brand succeed in today's market.

Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

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🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide

🔗Faire Wholesale Marketplace: https://www.faire.com/apply/r/h9uqupvraq

🔗Line Sheet Template: https://www.makegoodfashion.com/shop

🔗Free Pitch Template: https://www.makegoodfashion.com/pitch

In this episode of the Make Good Fashion Podcast, I’m diving into why getting your fashion brand into retail stores is more achievable than you might think—and why it’s crucial for your brand’s growth. I’ll share my personal journey of transitioning from direct-to-consumer to wholesale, highlighting how diversifying sales channels can make a big difference.

I’ll walk you through practical steps to get started with retail placements, like creating a polished line sheet, researching the right stores for your brand, and using online wholesale marketplaces. I’ll also explain why starting small with local boutiques can pave the way for breaking into larger retailers and why keeping a strong digital presence is just as important.

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