Épisodes

  • Secrets of the 1% — What They Know About Money That You Don’t
    Jul 9 2025

    In this episode, your hosts, Jason and Scott, discuss:

    • The education system is designed to create compliant workers
    • The wealthy control financial systems through different rules
    • Limited access to retirement funds keeps people financially stuck
    • Liquidity and control are critical for seizing financial opportunities
    • Tax strategies and entities help the wealthy minimize financial burdens


    Key Takeaways:

    • The education system isn't broken; it was intentionally designed to transform entrepreneurial minds into compliant workers.
    • Financial institutions create a rigged game where they access capital at wholesale rates while consumers pay retail, and understanding this disparity can help individuals seek alternative strategies for wealth building.
    • Those with readily available cash can negotiate better terms and capitalize on time-sensitive investments.
    • Taxation and financial structures are interconnected tools that the wealthy strategically use to minimize their financial burdens, and exploring legal methods like cost segregation and strategic entity formation can significantly reduce lifetime tax obligations.
    • Viewing finances like a strategic game - where asset acquisition matters more than simply passing "GO" - can fundamentally shift one's financial trajectory.


    "Remember, the game is against you. You need to think like the 1%.” — Scott Henderson


    Connect with Jason and Scott:

    Website: https://henderxcapital.com/masteryourmillions

    X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

    Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

    Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

    @jasonihenderson https://www.instagram.com/jason.henderson/

    Email: jasonchem@gmail.com, scott@henderxcapital.com

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    22 min
  • Barry Shore: The Ambassador of Joy: Unlocking the Secrets of Real Wealth
    Jun 11 2025
    About Barry Shore:Barry Shore, known as the Ambassador of JOY, is a mental health activist, best-selling author, and successful serial entrepreneur with two multimillion-dollar exits and three U.S. patents. After becoming a quadriplegic overnight from a rare disease, Barry transformed his life by building systems to help others live in JOY daily. His story of resilience and purpose has touched millions through his podcast, speaking engagements, bestselling book The JOY of Living, and the global Keep Smiling Movement, which has distributed over 3.2 million JOY cards to uplift lives, save marriages, and promote happiness around the world.A Boston native with entrepreneurial roots stretching back to childhood, Barry’s early experiences—shoveling snow, selling scorecards at Fenway Park, and launching college ventures—laid the foundation for a life of impact. From surviving a near-fatal car accident to running a $100 million diamond business, Barry has consistently turned adversity into opportunity. Today, he empowers audiences globally to embrace a mindset of giving, gratitude, and possibility, proving that the JOY of LIVING truly begins with GIVING.In this episode, your hosts, Jason and Scott, together with Barry Shore, discuss:Giving muscle builds real wealthShift perspective from obligation to opportunityOne person can create a tsunami of goodnessWealth is more than moneyMindset determines life's trajectoryKey Takeaways:The "giving muscle" is crucial for personal growth, and exercising generosity, even with small amounts, can transform your relationship with wealth and community.Choosing how to respond to difficult situations determines your path and potential for success.Real wealth transcends financial numbers and material possessions. Younger generations need to reconnect with the power of giving, and developing a mindset of contribution can unlock opportunities and personal fulfillment.One person's commitment to doing good can create a ripple effect that touches countless lives."You are a channel of goodness, or a child of God, and you can be that conduit for bringing forth benefit to other people. Is there anything better in life? That's what gets me out of bed in the morning.” — Barry ShoreConnect with Barry Shore: Website: https://barryshore.com/ LinkedIn: https://www.linkedin.com/in/barryshore Instagram: https://www.instagram.com/barryeshore Facebook: https://www.facebook.com/barryeshore/ X (Twitter): https://x.com/ambassador4joy Connect with Jason and Scott:Website: https://henderxcapital.com/masteryourmillionsX (Twitter): @MasterYourMs https://twitter.com/MasterYourMs Facebook: https://www.facebook.com/groups/realestateinvestorsofutah Instagram: @henderxcapital https://www.instagram.com/henderxcapital/ @jasonihenderson https://www.instagram.com/jason.henderson/ Email: jasonchem@gmail.com, scott@henderxcapital.com
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    38 min
  • IBC Questions from Listeners
    Jun 4 2025

    In this episode, your hosts, Jason and Scott, discuss IBC questions from listeners, including:

    • Strategic Premium Funding Approach
    • Flexible Policy Loan Management
    • Whole Life Policy Advantages
    • Intergenerational Wealth Building System
    • Capital Access and Arbitrage Strategy


    Key Takeaways:

    • Start small and grow your premium contributions over time, as comfort and consistency matter more than hitting a massive initial target.
    • Treat policy loans as a versatile financial tool for personal and investment needs.
    • Universal life policies often collapse, making whole life a more stable long-term solution, and guaranteed structures provide a solid financial foundation for generational wealth.
    • Create a family banking system that teaches financial responsibility because passing down structured financial knowledge becomes more important than transferring raw wealth.
    • Focus on capital access and deployment rather than just internal policy returns.


    "Put as much as you can, as fast as you can, for as long as you can.” — Jason Henderson



    Connect with Jason and Scott:

    Website: https://henderxcapital.com/masteryourmillions

    X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

    Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

    Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

    @jasonihenderson https://www.instagram.com/jason.henderson/

    Email: jasonchem@gmail.com, scott@henderxcapital.com

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    32 min
  • Why Most Families Stay Broke and How to Break the Cycle
    May 28 2025

    In this episode, your hosts Jason and Scott discuss:

    ● Breaking generational financial cycles

    ● Creating personal banking systems

    ● Importance of financial education

    ● Leveraging other people's resources

    ● Training heirs, not just accountants

    Key Takeaways:

    ● Wealthy families don't just accumulate wealth; they create systems that perpetuate financial growth across generations.

    ● Traditional education fails to teach real financial principles, and breaking free from the industrial-era mindset of job dependency requires intentional learning and strategic thinking.

    ● Controlling your financial ecosystem matters more than simply earning money.

    ● Leverage isn't just about money, but also involves utilizing other people's time, knowledge, and resources, and successful families train their heirs to think strategically about wealth creation, not just accounting.

    ● Reading key financial books, having open family discussions about money, and developing a long-term wealth strategy are critical steps in breaking generational financial cycles.

    "The business of banking is nothing more than buying money at wholesale and selling at retail” — Jason Henderson

    Connect with Jason and Scott:

    Website: https://henderxcapital.com/masteryourmillions

    X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

    Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

    Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

    @jasonihenderson https://www.instagram.com/jason.henderson/

    Email: jasonchem@gmail.com, scott@henderxcapital.com

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    32 min
  • Cliff Nonnenmacher: Collapse Time, Create Wealth: The Franchise Revolution
    May 21 2025
    About Cliff Nonnenmacher:Cliff Nonnenmacher is a seasoned franchise consultant who helps corporate executives build generational wealth, diversify their portfolios, pivot careers, and launch family businesses through customized franchise strategies. With more than 20 years of hands-on experience as a franchise owner, operator, advisor, and investor, as well as serving in executive roles on the franchisor side, Cliff offers unmatched real-world insight into what it truly takes to succeed in the franchising world. His direct, honest approach has earned him features in The Wall Street Journal, The New York Times, and CBS MoneyWatch, and he is known for talking more clients out of franchising than into it, ensuring a perfect fit between franchisee and franchisor.Cliff’s journey began in 1990 when he launched a pioneering food delivery business using landlines, pagers, and fax machines—years before the rise of apps like DoorDash and UberEats. Since then, he has started, scaled, and sold over a dozen businesses, with franchising standing out as the most powerful path to long-term success. Clients appreciate his deep listening, genuine care, and no-nonsense guidance. As one client put it, Cliff helped turn a career crossroads into a new chapter of life and business. His mission today is to help others unlock the same freedom, legacy, and wealth-building potential that franchising has brought to his own life.In this episode, your hosts, Jason and Scott, together with Cliff Nonnenmacher, discuss:4E 1P Principle for Franchise SuccessFranchising as a Wealth-Building StrategySelf-Directed Retirement Funds for Franchise InvestmentNon-Brick-and-Mortar Franchises Offer Best OpportunitiesImportance of Working ON Business, Not IN BusinessKey Takeaways:Franchising isn't just about following a system; it's about bringing energy, edge, and passion to your business, and successful franchisees must be willing to execute and energize their team, breaking free from the traditional corporate mindset.Through strategies like ROBS, you can leverage your IRA to invest in a franchise with zero penalties and maintain tax-deferred status.Not all franchises are created equal, especially in the food industry. Industry experience isn't a prerequisite for franchise ownership, but what matters most is your ability to learn, adapt, and apply the proven systems provided by the franchisor.Proper alignment requires understanding your investment objectives, local demographics, and personal strengths to find the right business opportunity."Franchising is the single greatest methodology ever created to create wealth, but more importantly, collapse time.” — Cliff NonnenmacherConnect with Cliff Nonnenmacher: Website: https://franocity.com/ LinkedIn: https://www.linkedin.com/in/cliffnonnenmacher/ Connect with Jason and Scott:Website: https://henderxcapital.com/masteryourmillionsX (Twitter): @MasterYourMs https://twitter.com/MasterYourMs Facebook: https://www.facebook.com/groups/realestateinvestorsofutah Instagram: @henderxcapital https://www.instagram.com/henderxcapital/ @jasonihenderson https://www.instagram.com/jason.henderson/ Email: jasonchem@gmail.com, scott@henderxcapital.com
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    35 min
  • Financial Education is Broken — Here’s the Real Curriculum (Part 2)
    May 14 2025

    In this episode, your hosts, Jason and Scott, discuss:

    • Power of storytelling in branding
    • Importance of authenticity and consistency
    • Role of curiosity in creative growth
    • Creating emotional connections with audiences
    • Trust as a foundation in brand building


    Key Takeaways:

    • Storytelling isn’t just a tool—it’s the experience itself, and the way a brand tells its story can determine how deeply it resonates and how long it stays in someone’s mind.
    • Audiences can sense when a brand is being real, and that truth builds credibility far faster than flashy marketing ever could.
    • Curiosity fuels creative evolution, as Scott emphasized that asking better questions, not having all the answers, is what leads to truly impactful ideas.
    • Brands that spark emotion create lasting bonds, and when people feel something, they remember it, and they come back because of it.
    • Trust doesn’t come from what you say; it’s built from what you prove consistently.


    "A story isn't just what you tell people—it's what they experience when they interact with your brand.” — Jason Henderson


    Connect with Jason and Scott:

    Website: https://henderxcapital.com/masteryourmillions

    X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

    Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

    Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

    @jasonihenderson https://www.instagram.com/jason.henderson/

    Email: jasonchem@gmail.com, scott@henderxcapital.com

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    29 min
  • Financial Education is Broken — Here’s the Real Curriculum
    May 7 2025

    In this episode, your hosts, Jason and Scott discuss:

    • Financial education is broken
    • Cash flow tracking is critical
    • Understand good vs. bad debt
    • Asset control matters more than ownership
    • Tax optimization kills generational wealth


    Key Takeaways:

    • Financial literacy isn't taught in schools, meaning that students graduate without understanding basic money management skills, leaving them vulnerable to financial pitfalls.
    • Treating personal finances like a business can prevent living paycheck to paycheck and create opportunities for wealth building.
    • Debt isn't inherently bad when strategically used.
    • Controlling how and where your money is parked determines your ability to seize investment opportunities.
    • Taxes can significantly erode wealth if not properly managed, and proactive tax optimization strategies can help preserve and grow your financial resources over time.


    "Schooling does not equal education. Education is more.” — Jason Henderson



    Connect with Jason and Scott:

    Website: https://henderxcapital.com/masteryourmillions

    X (Twitter): @MasterYourMs https://twitter.com/MasterYourMs

    Facebook: https://www.facebook.com/groups/realestateinvestorsofutah

    Instagram: @henderxcapital https://www.instagram.com/henderxcapital/

    @jasonihenderson https://www.instagram.com/jason.henderson/

    Email: jasonchem@gmail.com, scott@henderxcapital.com

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    24 min