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In this episode of Navigating the Customer Experience, we sit down with Ty Givens, the dynamic Founder and CEO of CX Collective, a consultancy known for building customer experience programs that scale while still feeling human. With a career that began at just 18 years old, Ty walks us through her remarkable journey from her first customer service desk at Office Depot to leading global teams and eventually launching her own company nine years ago.

Ty shares how an early promotion into workforce management shaped her analytical mindset and laid the foundation for her future leadership roles. After years of being called in to “fix” support operations, she recognized that real transformation requires more than one person—it requires systems, collaboration, and a dedicated team. That realization became the catalyst for starting CX Collective.

One of her greatest rewards today is witnessing the tangible results of her team’s work—whether it's improving a help center’s searchability or strengthening an AI knowledge base. Ty describes herself as results-driven and energized by project-based outcomes that create long-term value for clients.

Ty also opens up about the emotional challenges of leading support teams. Early leadership training at Intuit, combined with her MBA in Organizational Leadership, helped her develop a grounded approach centered on emotional intelligence, inquiry, and humility. Recognizing her strengths as an operator rather than a novice-leader coach, she began developing CX playbooks—practical guides that help leaders navigate common challenges, from time management to launching AI programs. These playbooks have become both her most essential tool and a source of self-reflection.

Ty talks about the importance of community, staying curious about industry trends, and the advantage of having worked inside many different organizations. She also shares the fiction authors who shaped her love for storytelling—Eric Jerome Dickey and Carl Weber—and why their writing continues to resonate.

We also explore what Ty is most excited about these days: celebrating her niece’s freshman year at Tuskegee University and being stretched professionally as she leans into marketing her playbooks to a broader audience—an entirely new frontier after years of organic, word-of-mouth growth.

Ty closes the conversation with two powerful affirmations from her grandparents that guide her through adversity:

“You can do anything you put your mind to,” and “Lace up your bootstraps.” These messages remind her to stay grounded, confident, and ready to face whatever comes.

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In this episode of Navigating the Customer Experience, we dive deep into the career and mindset of Jamie Homen, a seasoned customer experience (CX) leader with over 20 years in the industry. Now leading CX at Mural, an AI-powered visual collaboration platform, Jamie shares valuable perspectives on effective leadership, cross-functional alignment, and how customer-centric decisions drive business success.

🛤️ Jamie’s Journey into Customer Experience

Starting as a call center agent, Jamie never anticipated becoming a Chief Customer Officer. He has watched the field mature and is now thrilled to see customer experience earn a seat at the executive table. At Mural, he’s helping customers visualize collaborative work in a remote world, which he believes is central to modern CX strategies.

💡 Key Leadership Insights

To drive customer success in today’s dynamic environment, Jamie focuses on two major practices:

1. Cross-Functional Alignment: Ensuring teams like sales, marketing, product, and CX operate cohesively. He emphasizes co-creation to close gaps and build customer-centric processes.
2. Empowering Teams: Encouraging employees at all levels to make customer-first decisions, supported by ongoing development and understanding of individual skill sets—especially as AI reshapes roles.

🧠 Overcoming Challenges

Jamie shares a personal story: in high school, he was told he shouldn't pursue college. Refusing to let that define him, he pushed forward and earned three degrees. This experience now fuels his belief in perseverance and self-motivation—key traits he brings into his leadership.

🛠️ Can’t-Live-Without Tool

ChatGPT tops Jamie’s list for its ability to generate ideas, create personas, and gather insights. He predicts a growing shift from traditional search platforms to AI-powered tools across industries.

📚 Book Recommendation

Managing Up by Rosanne Badowski has had a lasting impact on Jamie’s leadership approach, especially in building effective relationships with managers—a skill he considers timeless despite changing workplace technology.

🤖 What’s Exciting Jamie Now

AI transformation. He’s focused on integrating AI across Mural to better understand customers and enhance internal workflows without losing the human element—AI as an enabler, not a replacement.

💬 Favorite Quote

“Adversity introduces a man to himself.” — Albert Einstein
Jamie uses this quote as a reminder to reflect, grow, and persist through obstacles.

🔗 Connect with Jamie

LinkedIn – Jamie Homen
Website – mural.co/blog

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In this episode of Navigating the Customer Experience, we sit down with Evan Siegel, Vice President of AI at eGain, where he leads the development of next-generation AI-powered conversational guidance. With a rich background that includes 16 years at Wells Fargo leading customer experience and contact center innovation, Evan brings deep insight into how technology can drive better service outcomes without losing the human touch.

Evan’s career journey began in entrepreneurship — running a successful residential painting business that grew to 300 employees before he sold it and pursued an MBA at Stanford. His experience at Wells Fargo honed his expertise in solving large-scale customer pain points and improving first-contact resolution in massive contact centers. Those experiences led him to eGain, a company dedicated to providing “the right answer to the right person at the right time, in the right channel.”

Evan explains that eGain’s AI-powered knowledge management platform helps companies clean, update, and centralize information so agents can quickly find accurate answers. This not only improves customer satisfaction but also transforms efficiency—some clients have seen up to 37% improvement in first-contact resolution, a 30-point rise in Net Promoter Score, and 50% reduction in training time. For instance, eGain supports the U.S. Veterans Administration, the country’s largest healthcare provider, to deliver consistent, fast, and empathetic service across millions of interactions.

A key theme in the discussion is balancing technology and empathy. Evan emphasizes that AI doesn’t replace human connection—it enhances it by freeing up employees’ mental space to focus on emotional intelligence and rapport-building. By handling the “how” of issue resolution, AI lets people focus on the “who.”

He also shares how eGain builds knowledge bases for each company by analyzing customer inquiries, extracting top issues using AI, and rewriting existing materials to align with best practices for clarity and accessibility. This process—once lengthy and manual—can now be done in days or weeks.

When asked about tools he can’t live without, Evan points to AI assistants like ChatGPT, Claude, and Perplexity, which he uses daily as brainstorming and writing partners. His motto: “AI won’t replace me, but someone who knows how to use AI better than me will.”

Evan also discusses two books that shaped him: How to Win Friends and Influence People by Dale Carnegie, which taught him the power of genuine curiosity in relationships, and William Manchester’s three-part biography of Winston Churchill, which inspired lessons in conviction, communication, and strategic thinking.

Today, what excites Evan most is collaborative leadership—bringing teams together to brainstorm, check egos at the door, and make the best collective decisions. His guiding philosophy: “I don’t need to be the smartest person in the room. I need to make the best decision coming out of the room.”

He closes with another favorite quote: “You miss every shot you don’t take.” For Evan, this embodies the spirit of innovation at eGain—experiment fast, learn fast, and keep improving.

Listeners can connect with Evan on LinkedIn or email him at esiegel@egain.com
to learn more about eGain’s new AI self-service agent for small businesses, featuring reasoning capabilities, a free trial, and no-contract flexibility.

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Greg Logan: The Power of Storytelling – Turning Brands into Blockbusters

In this episode of Navigating the Customer Experience, we are joined by Greg Logan, a global leader in brand storytelling who has spent over 30 years helping the world’s biggest brands—from Adobe and Netflix to Virgin and Qantas—connect with audiences through stories that reach both the head and the heart. With award-winning experience in advertising, television, and film, Greg has built his company, Narrativity, on a powerful idea: brands can learn the secrets of Hollywood storytelling to become loved, not just known.

In this episode, Greg shares his remarkable journey from a 10-year-old fascinated by TV commercials to a top creative at Leo Burnett, where he spent 17 years shaping global campaigns. After a successful career in advertising, he transitioned to entertainment, selling reality show ideas to major U.S. networks. But when he realized that brands were being told why they should tell stories but not how, Greg combined his knowledge of advertising and entertainment to develop storytelling formulas that now help businesses worldwide emotionally engage customers.

Greg breaks down the three keys to connecting with audiences through storytelling. First, use structure—every story needs a clear beginning, middle, and end. Second, make the audience the hero, not the brand. Your business is the wise guide that helps them achieve their quest. Finally, start with the customer’s greatest tension—what keeps them up at night—and end with their greatest love—what they truly desire. By triggering emotion first, you capture attention and make your brand memorable. Greg illustrates this with a powerful case: a New Zealand water company that transformed its message from rational facts to emotional storytelling, landing products in Whole Foods and other major retailers.

He also shares a deeply moving example from his work with a palliative care organization. Using his “quest formula,” they defined their purpose as “giving people their best death possible”—a phrase that brought everyone in the room to tears and perfectly captured their true value. For Greg, these are the stories that matter most.

When it comes to technology, Greg has a balanced approach to AI. While he appreciates its efficiency, he cautions that AI-generated writing often sounds generic. His tip: use AI to edit, not replace your voice—and give it personality by prompting it to write like your favorite celebrity. He also recommends checking out his new tool, storytellingquiz.com, which helps businesses evaluate and strengthen their brand story.

Greg recently released his book, Creating a Blockbuster Brand: Hollywood’s Storytelling Secrets For Your Business, designed to give readers practical, page-by-page value. A book that has deeply influenced him is The Tao of Pooh by Benjamin Hoff—a beautifully simple blend of philosophy and wisdom through Winnie the Pooh.

Looking ahead, Greg is excited about his new collaboration with UK-based BoltAI and their product, Foretold, which uses storytelling principles to help companies innovate faster and smarter by testing new ideas directly with consumers. It’s storytelling not just for marketing—but for invention.

Greg’s guiding mantra during challenges? “Suck it up.” It’s a reminder that as entrepreneurs, we choose this path—and perspective turns frustration into fuel.

Connect with Greg:
Instagram: @gregloganofficial | LinkedIn: Greg Logan | Website: narrativity.com

Books Mentioned:
Creating a Blockbuster Brand by Greg Logan
The Tao of Pooh by Benjamin Hoff

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In this episode of Navigating the Customer Experience, we welcome back Joseph Michelli, a certified customer experience professional, New York Times and Wall Street Journal #1 bestselling author, and internationally sought-after keynote speaker. Known for his books on iconic brands such as The Ritz-Carlton, Mercedes-Benz, Starbucks, Zappos, and Airbnb, Joseph brings decades of insight on how leaders and frontline teams can elevate human experiences.

We dive into his latest book, All Business Is Personal: One Medical’s Human-Centered, Technology-Powered Approach to Customer Engagement. Joseph highlights how One Medical—now part of Amazon—revolutionized healthcare delivery by combining AI and digital convenience with deeply personal human connections. He explains how technology can remove inefficiencies, like long waits and scheduling frustrations, while still keeping care human-centered. His insights underscore the importance of balancing automation with empathy—especially as industries increasingly adopt AI.

On the topic of patient comfort with digital healthcare, Joseph notes the learning curve. While technology can enhance convenience, it must never replace the human connection where it matters most. He shares examples of how One Medical redesigned workflows so patients were seen promptly, providers spent less time on charts, and the overall experience felt more personal, not less. The takeaway: technology should enable more meaningful human interactions, not eliminate them.

Looking ahead to 2026, Joseph outlines three key priorities for CX leaders:

1. AI-readiness – Organizations must understand how AI is influencing customer interactions and ensure their brand is positioned effectively in AI-driven recommendations.
2. Convenience and hyper-personalization – Customers expect seamless, tailored experiences; tone-deaf or generic messaging erodes loyalty.
3. Human-empowered service – Well-trained, emotionally intelligent employees remain essential for delivering authentic, personalized experiences.

Joseph also shares exciting news: the launch of a fully online Master’s Degree in Customer Experience at Campbellsville University. This program equips professionals with academic and practical tools—from persona-based journey mapping to ecosystem design—to advance CX as a business-driving discipline.

When discussing the core competencies for CX representatives, Joseph emphasizes emotional intelligence as the foundation. Empathy, self-awareness, managing emotions, and understanding what customers should feel in every interaction are crucial across all industries. Leaders, meanwhile, must also master influence, persistence, vision, and the ability to deliver measurable business outcomes.

Joseph closes with a guiding philosophy he leans on during challenges: “Service serves us.” By focusing on creating value for others, we in turn are enriched. Yet he also reminds us that service must be balanced with self-respect—serving up to the point where we are valued, not devalued.

This rich conversation covers Joseph’s career journey, the evolving role of AI, the future of CX leadership, and the enduring importance of empathy in business. Don’t miss this chance to learn from one of the leading voices in customer experience.

Links Mentioned:

• All Business Is Personal: One Medical’s Human-Centered, Technology-Powered Approach to Customer Engagement by Joseph A. Michelli
• Campbellsville University’s Master of Science in Customer Experience program
• Free guide: The ABC’s of a Fantastic Customer Experience

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In this episode of Navigating the Customer Experience, we are joined by Peter Ryan, President and Founder of Ryan Strategic Advisory, is recognized globally as one of the foremost experts in customer experience (CX) and business process outsourcing (BPO). For over two decades, Peter has advised CX outsourcers, enterprises, governments, and associations on strategic issues like technology deployment, offshore positioning, and service delivery. He is also the publisher of the annual CX Technology and Global Services Survey, considered the most comprehensive look into the minds of enterprise CX leaders across North America, Europe, and Asia Pacific.

Peter’s journey into CX began in London more than 20 years ago at Data Monitor, a market analysis firm. Though unfamiliar with CRM at the time, his curiosity and willingness to learn launched a career that has since evolved into running his own advisory business for nearly a decade. Today, he is a trusted voice in the industry, helping organizations align technology, outsourcing, and strategy to elevate customer experience.

A highlight of Peter’s work is his CX Technology and Global Services Survey. Now in its 8th year, the study benchmarks enterprise priorities, investment areas, and challenges. The 2025 survey, with over 800 decision-makers, revealed three major themes:

1. Data security, compliance, and regulation remain top concerns, with leaders prioritizing fraud prevention, cybersecurity, and privacy compliance.
2. BPO partnerships continue to grow, proving outsourcing is now integral to CX delivery.
3. AI fatigue is rising. While organizations remain interested, fewer leaders expect demand for AI tools to increase, instead seeking real, proven use cases.

Peter also co-founded the CX Outsourcers Conference with Tracy Freeman and Mark Angus. Since 2018, it has become a global gathering of CX and outsourcing leaders, offering unfiltered dialogue and cross-industry perspectives. After stops in Las Vegas, Atlanta, and Munich, the next conference will take place in Ottawa in 2026—their first outside the U.S.

Looking ahead to 2026 and beyond, Peter identifies two priorities for CX leaders:

1. Fix declining service levels. Consumer satisfaction is hitting historic lows, with indexes in the U.S. and U.K. “plumbing new depths.” Leaders must ask why customers feel underserved and address the gaps.
2. Fight for CX investment. Leaders must secure budgets to evolve people, processes, and technology. Relying on outdated methods won’t work—organizations need continual recalibration to retain customers cost-effectively.

Beyond strategy, Peter shares his personal inspirations. Two books shaped his outlook: What Does This Button Do? by Bruce Dickinson, which illustrates the power of lifelong learning and reinvention, and The Hawke Memoirs by Australian Prime Minister Bob Hawke, highlighting resilience and decisive leadership.

For daily productivity, Peter relies on WhatsApp, which has become his go-to professional communication tool, far more effective than overloaded email inboxes.

Currently, Peter is most excited about growing the CX Outsourcers community, creating safe spaces for executives to collaborate, share best practices, and elevate the industry without the pressure of sales.

When it comes to adversity, Peter lives by the philosophy that “things can only get better” and emphasizes personal responsibility: while external factors may be uncontrollable, we remain masters of our own destiny.

This episode offers a rich perspective on CX strategy, outsourcing trends, and the leadership mindset required for the years ahead.

Recommended Books:

• What Does Th

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In this episode of Navigating the Customer Experience, we are joined John McCahan who is a Customer Experience and Service Executive Leader who has transformed CX across industries including automotive, banking, logistics, manufacturing, retail, and most recently at FTD, where he led its post-bankruptcy customer experience transformation. Currently a Board Member of FullCircle and Advisory Board Member for Execs in the Know, John’s career spans leadership roles at Avon, Milacron, Fifth Third Bank, Target, and Equifax, as well as eight years of service as a U.S. Army Captain. He was recently named one of the “100 Leaders Transforming Customer Experience.”

In this conversation, John shares how his journey into CX began unexpectedly after his military career, when he was asked to lead an underperforming contact center. He discovered his passion for helping people help others and driving organizations to improve execution in service delivery. He emphasizes that customer issues often stem not from frontline staff but from organizational execution failures.

Top Competencies for Exceptional Service Delivery
John identifies three critical behaviors that cut across all industries:

1. Meet customers where they want to be met—via phone, chat, AI, or digital channels, adapting to customer preferences across demographics and cultures.
2. Leverage frontline insights—agents hear customer issues daily and provide the most accurate view of recurring problems. Fixing root causes reduces unnecessary contacts and strengthens customer trust.
3. Embed CX into company culture—true transformation happens when CX is embraced across the entire organization, not just by service teams.

Convincing Leadership of CX Value
John shares strategies for professionals struggling to gain executive buy-in: (1) identify and track metrics that matter, (2) ensure CX leaders have a voice where decisions are made, and (3) live customer centricity through action. He highlights loyalty and lifetime value (LTV) as vital measures, citing FTD’s success in more than doubling its LTV by shifting from transactional interactions to long-term relationships. He also stresses patience—cultural change takes years, not months, to take hold.

Vendor and Partner Alignment
John’s credo, “Find vendors and partners that fit your business,” underscores his belief that success requires alignment in vision, culture, and technology. He shares examples where misaligned outsourcing relationships caused friction, while true partnerships created collaboration, transparency, and innovation. He draws on military principles such as “Fail fast, fail early, fail small” and occasionally “Ask forgiveness, not permission” to illustrate how decisive leadership can accelerate progress.

AI and the Future of CX
For John, AI is not about replacing people but enhancing effectiveness. He uses Microsoft Copilot daily and is especially excited about the potential of Agentic AI—intelligent systems that anticipate and personalize experiences. He imagines applications like concerts or restaurants where AI tailors interactions to individual preferences, turning ordinary transactions into memorable moments.

Books and Inspirations
Two books deeply influenced his leadership: Who Moved My Cheese? by Spencer Johnson, which taught him to embrace change, and Would You Do That to Your Mother? by Jeanne Bliss, which reinforced empathetic, customer-first leadership. He illustrates this philosophy with a powerful story of a loyal 91-year-old customer sending monthly flowers to his wife, showing how empowered, compassionate agents can turn service failures into loyalty-building experiences.

Listeners can connect with John on LinkedIn. Follow

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In this compelling episode of Navigating the Customer Experience, we are joined by global hospitality executive, author, and social entrepreneur Carmen Vlasceanu. With over 25 years of experience in hospitality, aviation, catering, and cruise industries, Carmen shares her remarkable journey from growing up in communist Romania to becoming a transformative leader in customer experience and organizational growth. She holds advanced degrees in Revenue Management, International Business, and Marketing, and is also the founder of Angels-Wings.org, a nonprofit dedicated to supporting underprivileged children with food, clothing, and education.

Carmen’s latest endeavor is her book, Dare to C.A.R.E: Unlock Your Potential to Transform Your Life, Well-Being and Customer Experience. The book presents the C.A.R.E. Model, which stands for Connection, Authenticity, Reengineering, and Evolution. It offers a humanistic framework that empowers individuals and organizations to align purpose with service delivery—moving beyond transactional interactions to deeply meaningful customer engagement.

The conversation explores the multi-layered value of the book—both as inspirational reading and a practical workbook. Carmen explains how Dare to C.A.R.E is filled with bullet-point strategies that help individuals rediscover purpose, boost mental wellness, and reconnect with their natural strengths. For leaders and managers, it provides applicable tools to enhance team cohesion, foster authentic communication, and build a purpose-driven work culture. The goal is simple yet profound: when individuals thrive, organizations—and by extension, customers—thrive too.

While the book draws heavily from Carmen’s hospitality background, it transcends industries. Whether you're in banking, retail, pharma, or any customer-facing sector, the lessons in Dare to C.A.R.E are universal. Carmen emphasizes that customer experience today is everyone's business, not just that of the hospitality sector

When asked about a single word that organizations should focus on for the latter half of 2025, Carmen shares three: Resilience, Purpose, and Legacy. These values are the backbone of not just business success, but meaningful human impact. She quotes, “The day you plant the seed is not the day you eat the fruit,” encouraging listeners to invest long-term in values that matter.

A deeply spiritual person, Carmen credits the Bible as her most indispensable daily tool, using it for both personal inspiration and professional grounding. She believes that every act of kindness, however small, can ignite lasting change—be it for a colleague, customer, or community member.

As for books that shaped her worldview, she highlights "Soar!: Building Your Vision from the Ground Up" by T.D. Jakes, a guide that emphasizes perseverance, vision, and service to others. She believes that in a world increasingly marked by division, it's crucial to focus on shared humanity and collective growth.

Carmen also shares her excitement about her ongoing projects, including the Global Hospitality and Maritime Leaders platform—offering mentoring, coaching, and personalized training for professionals seeking growth or career pivots. In tandem, her nonprofit Angels-Wings continues to expand its impact, giving hope and practical support to vulnerable children and families.

She closes with a powerful reminder that “Daring to care” isn’t just a slogan—it’s a call to action. When we align who we are with what we do, and when organizations operate from a place of purpose, transformation happens—not just in metrics, but in lives.

Connect with Carmen:

• Website: