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Off the Record with UT Press

Off the Record with UT Press

Auteur(s): New Books Network
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 Interviews with author of University of Texas Press books.New Books Network Art Monde
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  • Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)

    Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)
    Sep 3 2025
    Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
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    1 h et 7 min
  • Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)

    Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)
    Aug 28 2025
    Debates about Ethnic Studies in K-12 and Higher Education have highlighted the importance of culturally inclusive pedagogy in schools. Despite discussions about Ethnic Studies, there is a more extended history of Mexican-origin people pushing for culturally responsive education. In Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas (University of Texas Press, 2020), historian Philis M. Barragán-Goetz argues that through cultural negotiation, escuelitas (community schools) shaped Mexican American identity and civil rights activism in the late 19th and early 20th century. Barragán Goetz weaves in oral histories, government documents, newspapers, and archival sources to demonstrate the power in grassroots organizing for educational justice in Texas. She debunks a popular myth that Mexican Americans have not cared for education throughout history. Barragán Goetz writes that the progressive education movement in the late 19th century was not all that progressive if we examine the lived experienced of Mexican-origin people. Activists such as Idar Family, Villegas de Magnon, Maria Villarreal, Maria Renteria, and many involved in the two main Mexican American civil rights organizations of the time provided a foundation for Latina/os to be part of the fight for educational inclusion in the 20th century. Reading, Writing, and Revolution is not merely a book about educational history; it is a trailblazing study on how Mexican Americans have relied on any tools available to create a more inclusive educational system for themselves and their community. Philis M. Barragán Goetz is an Assistant Professor of History at Texas A&M University - San Antonio. She earned her Ph.D. from the University of Texas at Austin. She can be found on Twitter: @philismaria Tiffany Jasmin González, Ph.D. is the Postdoctoral Fellow in Women’s History at the Newcomb Institute of Tulane University. You can follow Tiffany on Twitter @T_J_Gonzalez
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    52 min
  • Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)

    Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)
    Aug 28 2025
    Debates about Ethnic Studies in K-12 and Higher Education have highlighted the importance of culturally inclusive pedagogy in schools. Despite discussions about Ethnic Studies, there is a more extended history of Mexican-origin people pushing for culturally responsive education. In Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas (University of Texas Press, 2020), historian Philis M. Barragán-Goetz argues that through cultural negotiation, escuelitas (community schools) shaped Mexican American identity and civil rights activism in the late 19th and early 20th century. Barragán Goetz weaves in oral histories, government documents, newspapers, and archival sources to demonstrate the power in grassroots organizing for educational justice in Texas. She debunks a popular myth that Mexican Americans have not cared for education throughout history. Barragán Goetz writes that the progressive education movement in the late 19th century was not all that progressive if we examine the lived experienced of Mexican-origin people. Activists such as Idar Family, Villegas de Magnon, Maria Villarreal, Maria Renteria, and many involved in the two main Mexican American civil rights organizations of the time provided a foundation for Latina/os to be part of the fight for educational inclusion in the 20th century. Reading, Writing, and Revolution is not merely a book about educational history; it is a trailblazing study on how Mexican Americans have relied on any tools available to create a more inclusive educational system for themselves and their community. Philis M. Barragán Goetz is an Assistant Professor of History at Texas A&M University - San Antonio. She earned her Ph.D. from the University of Texas at Austin. She can be found on Twitter: @philismaria Tiffany Jasmin González, Ph.D. is the Postdoctoral Fellow in Women’s History at the Newcomb Institute of Tulane University. You can follow Tiffany on Twitter @T_J_Gonzalez
    Voir plus Voir moins
    52 min
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