Épisodes

  • Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)

    Justin Wyatt, "Creating the Viewer: Market Research and the Evolving Media Ecosystem" (U Texas Press, 2024)
    Sep 3 2025
    Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
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    1 h et 7 min
  • Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)

    Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)
    Aug 28 2025
    Debates about Ethnic Studies in K-12 and Higher Education have highlighted the importance of culturally inclusive pedagogy in schools. Despite discussions about Ethnic Studies, there is a more extended history of Mexican-origin people pushing for culturally responsive education. In Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas (University of Texas Press, 2020), historian Philis M. Barragán-Goetz argues that through cultural negotiation, escuelitas (community schools) shaped Mexican American identity and civil rights activism in the late 19th and early 20th century. Barragán Goetz weaves in oral histories, government documents, newspapers, and archival sources to demonstrate the power in grassroots organizing for educational justice in Texas. She debunks a popular myth that Mexican Americans have not cared for education throughout history. Barragán Goetz writes that the progressive education movement in the late 19th century was not all that progressive if we examine the lived experienced of Mexican-origin people. Activists such as Idar Family, Villegas de Magnon, Maria Villarreal, Maria Renteria, and many involved in the two main Mexican American civil rights organizations of the time provided a foundation for Latina/os to be part of the fight for educational inclusion in the 20th century. Reading, Writing, and Revolution is not merely a book about educational history; it is a trailblazing study on how Mexican Americans have relied on any tools available to create a more inclusive educational system for themselves and their community. Philis M. Barragán Goetz is an Assistant Professor of History at Texas A&M University - San Antonio. She earned her Ph.D. from the University of Texas at Austin. She can be found on Twitter: @philismaria Tiffany Jasmin González, Ph.D. is the Postdoctoral Fellow in Women’s History at the Newcomb Institute of Tulane University. You can follow Tiffany on Twitter @T_J_Gonzalez
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    52 min
  • Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)

    Philis Barragán-Goetz, "Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas" (U Texas Press, 2020)
    Aug 28 2025
    Debates about Ethnic Studies in K-12 and Higher Education have highlighted the importance of culturally inclusive pedagogy in schools. Despite discussions about Ethnic Studies, there is a more extended history of Mexican-origin people pushing for culturally responsive education. In Reading, Writing, and Revolution: Escuelitas and the Emergence of a Mexican American Identity in Texas (University of Texas Press, 2020), historian Philis M. Barragán-Goetz argues that through cultural negotiation, escuelitas (community schools) shaped Mexican American identity and civil rights activism in the late 19th and early 20th century. Barragán Goetz weaves in oral histories, government documents, newspapers, and archival sources to demonstrate the power in grassroots organizing for educational justice in Texas. She debunks a popular myth that Mexican Americans have not cared for education throughout history. Barragán Goetz writes that the progressive education movement in the late 19th century was not all that progressive if we examine the lived experienced of Mexican-origin people. Activists such as Idar Family, Villegas de Magnon, Maria Villarreal, Maria Renteria, and many involved in the two main Mexican American civil rights organizations of the time provided a foundation for Latina/os to be part of the fight for educational inclusion in the 20th century. Reading, Writing, and Revolution is not merely a book about educational history; it is a trailblazing study on how Mexican Americans have relied on any tools available to create a more inclusive educational system for themselves and their community. Philis M. Barragán Goetz is an Assistant Professor of History at Texas A&M University - San Antonio. She earned her Ph.D. from the University of Texas at Austin. She can be found on Twitter: @philismaria Tiffany Jasmin González, Ph.D. is the Postdoctoral Fellow in Women’s History at the Newcomb Institute of Tulane University. You can follow Tiffany on Twitter @T_J_Gonzalez
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    52 min
  • Megan Volpert, "Why Alanis Morissette Matters" (University of Texas Press, 2025)

    Megan Volpert, "Why Alanis Morissette Matters" (University of Texas Press, 2025)
    Jul 18 2025
    The first critical biography of iconic musician Alanis Morissette, creator of Jagged Little Pill. The 1990s hardly saw a bigger hit than Jagged Little Pill. Alanis Morissette's defining album won Grammys, dominated the Billboard charts, and sold more than 30 million copies worldwide. It left a deep mark on the psyches of countless listeners. Three decades later, Megan Volpert checks in with Morissette, probing her rich and varied post-JLP career and bearing feminist witness to the existential anger that ties her recent work to enduring classics like "You Oughta Know," "One Hand in My Pocket," and "Ironic." Why Alanis Morissette Matters (UT Press, 2025) builds a bridge from Jagged Little Pill to the fascinating life and subtle intellect of its creator, exploring how the artist's philosophical interests and personal journey are reflected in each track. Morissette's struggles with censorship, mental health challenges, and Catholicism; her queer allyship, spiritual skepticism, zealous fandom, and philanthropic passions--all are carefully observed by a critic whose own life was touched by Jagged Little Pill. In the album's wake, Morissette has evolved as an artist and global citizen. With sensitivity and a profound love for the music, Volpert guides readers through the case for Morissette's enduring cultural relevance and creative impact. Megan Volpert is the author or editor of over a dozen books on popular culture, including two Lambda Literary Award finalists and an American Library Association honoree. She is the author of Straight Into Darkness: Tom Petty as Rock Mystic and she won Georgia Author of the Year for Boss Broad. She teaches at Kennesaw State and Reinhardt Universities. Megan Volpert on Facebook. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America (Rowman & Littlefield, 2021) and Frank Zappa's America (LSU Press, 2025). He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming book is U2: Until the End of the World (Gemini Books, October 2025). Bradley Morgan on Facebook and Bluesky.
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    53 min
  • Niko Stratis, "The Dad Rock That Made Me a Woman" (University of Texas Press, 2025)

    Niko Stratis, "The Dad Rock That Made Me a Woman" (University of Texas Press, 2025)
    Jun 14 2025
    A memoir-in-essays on transness, dad rock, and the music that saves us. When Wilco's 2007 album Sky Blue Sky was infamously criticized as "dad rock," Niko Stratis was a twenty-five-year-old closeted trans woman working in her dad's glass shop in the Yukon Territory. As she sought escape from her hypermasculine environment, Stratis found an unlikely lifeline amid dad rock's emotionally open and honest music. Listening to dad rock, Stratis could access worlds beyond her own and imagine a path forward. In taut, searing essays rendered in propulsive and unguarded prose, Stratis delves into the emotional core of bands like Wilco and The National, telling her story through the dad rock that accompanied her along the way. She found footing in Michael Stipe's allusions to queer longing, Radiohead's embrace of unknowability, and Bruce Springsteen's very trans desire to "change my clothes my hair my face"--and she found in artists like Neko Case and Sharon Van Etten that the label transcends gender. A love letter to the music that saves us and a tribute to dads like Stratis's own who embody the tenderness at the genre's heart, The Dad Rock That Made Me a Woman (University of Texas Press, 2025) rejoices in music unafraid to bare its soul. Niko Stratis is an award-winning writer from Toronto by way of the Yukon, where she spent years working as a journeyman glazier before coming out as trans in her thirties and being forced to abandon her previous line of work. Her writing has appeared in publications like Catapult, Spin, Paste and more. She's a Cancer, and a former smoker. Niko Stratis on Bluesky. Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America (Rowman & Littlefield, 2021) and Frank Zappa's America (LSU Press, 2025). He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival. His forthcoming books is U2: Until the End of the World (Gemini Books, October 2025). Bradley Morgan on Bluesky.
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    55 min
  • Amy Cox Hall, "The Taste of Nostalgia: Women, Race, and Culinary Longing in Peru" (U Texas Press, 2025)

    Amy Cox Hall, "The Taste of Nostalgia: Women, Race, and Culinary Longing in Peru" (U Texas Press, 2025)
    Mar 21 2025
    From the late 1940s to the mid 1960s, Peru’s rapid industrialization and anti-communist authoritarianism coincided with the rise of mass-produced cookbooks, the first televised cooking shows, glossy lifestyle magazines, and imported domestic appliances and foodstuffs. Amy Cox Hall’s The Taste of Nostalgia (U Texas Press, 2025) uses taste as a thematic and analytic thread to examine the ways that women, race, and the kitchen were foundational to Peruvian longings for modernity, both during the Cold War and today. Drawing on interviews, personal stories, media images, and archival and ethnographic research, Cox Hall considers how elite, European-descended women and the urban home were central to Peru’s modernizing project and finds that all women who labored within the deeply racialized and gendered world of food helped set the stage for a Peruvian food nationalism that is now global in the twenty-first century. Cox Hall skillfully connects how the sometimes-unsavory tastes of the past are served again in today’s profitable and pervasive gastronostalgia that helps sell Peru and its cuisine both at home and abroad. Dr. Amy Cox Hall is Associate Dean of the Bard Prison Initiative at Bard College, and a writer and cultural anthropologist who specializes in Peru and the U.S. with research focused on science, race, photography, national heritage, and most recently, food. She is the author of Framing a Lost City: Science, Photography and the Making of Machu Picchu (published by University of Texas Press in 2017),editor of The Camera as Actor: Photography and the Embodiment of Technology (published by Routledge in 2020), and A Taste of Nostalgia: Women, Race, and Culinary Longing in Peru (published by UT Press in 2024). Dr. Scott Catey is CEO of The Catey Group, LLC. and Executive Publisher of Rising Justice Publishing, a full-service multimedia publishing enterprise. Visit https://scottcatey.com/ for more information.
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    49 min
  • Vera Tiesler, "Ancient Maya Teeth: Dental Modification, Cosmology, and Social Identity in Mesoamerica" (U Texas Press, 2024)

    Vera Tiesler, "Ancient Maya Teeth: Dental Modification, Cosmology, and Social Identity in Mesoamerica" (U Texas Press, 2024)
    Mar 5 2025
    Dental modification was common across ancient societies, but perhaps none were more avid practitioners than the Maya. They filed their teeth flat or pointy, polished and drilled them, and crafted decorative inlays of jade and pyrite. Unusually, Maya of all social classes, ages, and professions engaged in dental modification. What did it mean to them? Ancient Maya Teeth: Dental Modification, Cosmology, and Social Identity in Mesoamerica (University of Texas Press, 2024) by Dr. Vera Tiesler is the most comprehensive study of Maya dental modification ever published, based on thousands of teeth recovered from 130 sites spanning three millennia. Esteemed archaeologist Dr. Tiesler sifts the evidence, much of it gathered with her own hands and illustrated here with more than a hundred photographs. Exploring the underlying theory and practice of dental modification, Tiesler raises key questions. How did modifications vary across the individual's lifespan? What tools were used? How did the Maya deal with pain—and malpractice? How did they keep their dentitions healthy, functioning, and beautiful? What were the relationships among gender, social identity, and particular dental-modification choices? Addressing these and other issues, Ancient Maya Teeth reveals how dental-modification customs shifted over the centuries, indexing other significant developments in Mayan cultural history. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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    45 min
  • Emine Ö Evered, "Prohibition in Turkey: Alcohol and the Politics of Identity" (U Texas Press, 2024)

    Emine Ö Evered, "Prohibition in Turkey: Alcohol and the Politics of Identity" (U Texas Press, 2024)
    Feb 19 2025
    Historian Emine Ö. Evered’s Prohibition in Turkey: Alcohol and the Politics of Identity (University of Texas Press, 2024) investigates the history of alcohol, its consumption, and its proscription as a means to better understand events and agendas of the late Ottoman and early Turkish republican eras. Through a comprehensive examination of archival, literary, popular culture, media, and other sources, it unveils a traditionally overlooked—and even excluded—aspect of human history in a region that many do not associate with intoxicants, inebriation, addiction, and vigorous wet-dry debates. Evered's account uniquely chronicles how the Turko-Islamic Ottoman Empire developed strategies for managing its heterogeneous communities and their varied rights to produce, market, and consume alcohol, or to simply abstain. The first author to reveal this experience’s connections with American Prohibition, she demonstrates how—amid modernization, sectarianism, and imperial decline—drinking practices reflected, shifted, and even prompted many of the changes that were underway and that hastened the empire’s collapse. Ultimately, Evered’s book reveals how Turkey’s alcohol question never went away but repeatedly returns in the present, in matters of popular memory, public space, and political contestation.
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    54 min