What is the perfect ads budget?

The answer might surprise you: It’s limitless.

When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.

In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.

Find the full show notes here: https://onlinemarketingpodcast.com/turn-your-ads-into-predictable-revenue

Resources

• Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

What’s the most common mistake that people make during a launch?

They over-teach and over-deliver content.

They are thinking: “I need to deliver. I need to show up with my best stuff.”

Yes, you should definitely do that.

But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.

So find the right balance between giving value during your launch and leaving your audience to desire more.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.

The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.

This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.

Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.

To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.

So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.

Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.

Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!

Are you ready to listen to your audience?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.

But here's the truth: you don't have to do it alone.

At some point, it's crucial to let go and bring others on board.

Yes, it's okay to ask for help.

Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.

It's time to take that first step, knowing that you don't have to do it alone.

Go further together!

Find the full show notes here: https://onlinemarketingpodcast.com/the-blueprint-for-your-next-challenge-launch

Resources:



• Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.

A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.

We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?

Give yourself the time and space to build the right foundation.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.

Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.

We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.

Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.

Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-your-mindset-shapes-your-launch-outcome-with-yasmin-boland

Resources:

• FREE Launch Debrief Worksheet -The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Connect with Yasmin

Website: www.yasminboland.com

Facebook: https://www.facebook.com/yasminbolandmoonology

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.

When it comes to deliverables, a common mistake is the “more is better” mentality.

We are talking about

• finding out what your audience is actually looking for
• how to create a content library of deliverables
• and how to avoid overwhelming your members by overdelivering.

As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt