🎧 Episode Recap – Season 4, Episode 28

In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.

You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate.

Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder.

🔑 Episode Highlights

• Pipeline clarity: How to set up and visualize the stages from lead to booked service

• Sales funnel explained: The difference between a funnel and a pipeline and why both matter

• Real-world pest-control examples: What each stage looks like in your business

• Workflows made simple: Automating follow-ups, reminders, and review requests

• Time-saving tips: Start with one quick automation to close more leads faster

• • Action steps: Practical ways to tighten your process and increase your close rate

  
  

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

  
  

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.

From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.

What You’ll Learn in This Episode:

• How to get found when customers search online

• The real difference between SEO, Google Ads, and LSAs

• How much you should budget for digital marketing in competitive markets

• Whether Facebook/Instagram ads are worth it for pest control

• Reputation management and turning reviews into leads

• Why your website is more than just an online business card

• How to track your ROI with call tracking and CRM tools

• The role of content in establishing authority and generating leads

• How local operators can beat out national brands

🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.

You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIY’er who gives up and comes back when store-bought remedies fail.

If you’re a pest control owner, manager, or marketer, this episode will give you a framework to turn more leads into customers—and make sure no opportunity slips through the cracks.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis📧 ⁠casey@rhinopros.com

⁠📞 (925) 464-8383

Follow and Subscribe:

📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.

You’ll learn:

• Why themed ad groups are the foundation of a high-performing campaign

• How to use phrase match and exact match to isolate high-intent clicks

• The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns

• Whether running a brand name campaign is worth it for your pest control business

• Practical steps to structure campaigns for maximum ROI and lead quality

Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383

Follow and Subscribe:
📺 YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
📘 Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⭐ Leave us a Review on Google: ⁠⁠⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Episode Summary:

Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.

If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.

Key Topics Covered:

1. AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
   

2. Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
   

3. Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
   

4. Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
   

5. Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
   

• Funnel AI – Creating high-converting landing pages and sales funnels in minutes.

• AI Reporting & Insights – Leveraging AI to understand lead sources and marketing ROI.

  
  Practical Benefits & Drawbacks – Where AI shines and where human oversight is still needed.
  Pro Tips for Starting Small – Best practices for implementing AI safely and effectively.

  Key Takeaways:

  • AI can capture and qualify leads even after hours, giving pest control companies a competitive edge.
    

  • Review management and automated responses can strengthen your online reputation.
    

  • Content creation, follow-up automation, and reporting become faster and easier, but human oversight remains important.
    

  • The best place to start: AI Live Call Agent for after-hours calls and Reviews AI to boost credibility.
    

  AI isn’t replacing humans—it’s making your team more efficient and freeing up valuable time.

  
  

  “Interested in adding AI to your pest control business? Reach out to me directly, and I’ll help you implement the right tools for maximum impact. Don’t forget to subscribe to the show and leave a review—it helps more pest control pros find this podcast!”

  Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

  Casey Lewis

  casey@rhinopros.com

  (925) 464-8383

  Follow and subscribe at the following links:

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠⁠

  
  

  
  

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?

We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

🎙️ Episode 21 – Season 4

The 2-Year Roadmap to Build Your Pest Control Success Pyramid

Are you ready to lay the foundation for real, sustainable growth in your pest control business?

In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.

We break down what to expect at different budget levels, how to combine organic SEO with paid ads, and why recurring revenue is the key to long-term domination in your local market.

🔍 What You'll Learn:

• Why residential recurring revenue is your most valuable asset

• A phase-by-phase breakdown of your first 24 months

• What you can expect with $500, $1,500, or $2,500 Google Ads budgets

• Is Facebook Ads worth it for pest control? When and why to use it

• The tools, systems, and automation to scale like a pro

🎯 Download the free worksheet to follow along: https://acrobat.adobe.com/id/urn:aaid:sc:US:f01f53d4-a2bb-447c-a478-d18b2d44875a

📞 Want help building your custom roadmap? Schedule a call at: 925-464-8383

👍 Like what you hear? Be sure to subscribe, leave a review, and share with your team!

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch.

James is also an entrepreneur who founded a painting and power washing company.

LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video.

https://www.liveswitch.com/

(see show notes at the bottom.)

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Show Notes: Interview with James Hatfield from LiveSwitch

🎙️ Host: Casey Lewis
🎙️ Guest: James Hatfield, Chief Revenue Officer at LiveSwitch

Casey Lewis talks with James Hatfield about how pest control, wildlife control, and lawn care companies can use LiveSwitch’s video communication platform to improve customer service, sales, and operations. James shares practical ways technicians, admins, and sales teams can use simple, no-download video tools to identify pests, bid jobs remotely, and speed up service.

✅ James’s background: from painting & power washing to technology leadership
✅ What is LiveSwitch?

• Secure, no-app video communication

• Used in industries from home services to 911 emergency calls

• Powers live video in stadiums, TV events, and even during COVID-era NBA/WWE

✅ How pest control companies can use LiveSwitch:

• Instant remote inspections with customers

• Customers share live video without any app download

• Admins or techs can see the pest, identify it, quote it immediately

• Great for residential and commercial accounts

✅ Real-world examples:

• Commercial pest control in California’s packing sheds and fumigation sites

• Wildlife calls where customers can show issues live before a tech drives out

• Reduce “windshield time” and pre-qualify leads

✅ Integrations & Ease of Use:

• Zapier connections, open API

• Works with CRMs like ServiceTitan, Jobber, FieldRoutes

• LiveSwitch Launcher: click-to-video from anywhere (even spreadsheets)

✅ Fast Onboarding and Training:

• Same-day setup possible

• 24/7 included training

• Designed for “one-button” use—easy even for tech-phobic teams

✅ Marketing Benefits:

• Video recordings stored in the cloud

• Can be used for marketing content, Google Business Profile photos/videos

• Boosts SEO by using real photos and videos instead of stock images

✅ Special Offer for Listeners:

• 10% discount with code PESTEN when mentioning the podcast

• Direct contact with James for demos and support

🌐 LiveSwitch.com – Click “Demo” and ask for James
📧 Email James: james.hatfield@liveswitch.com

Episode Summary Topics Covered: How to Learn More or Get StartedQuick TakeawayLiveSwitch makes it simple for pest control companies to see what customers see—no app downloads, instant video connections, better service, and faster sales.