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  • What’s the cost per click? / I don’t know, but should I care / When no one converts?
    Jul 16 2025

    In an age of advanced analytics it's surprisingly easy to lose the scent of what's really important: results that matter to the company's bottom line. If you want to be successful in pay per click, you need to focus on the needs of the customer before the cost of the campaign; otherwise you're just paying to get more people to content that doesn't work.

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    3 min