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Pub Marketing Unplugged: Stories, Strategies & Smart Tools

Pub Marketing Unplugged: Stories, Strategies & Smart Tools

Auteur(s): shaun mcmanus
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Running a pub or restaurant has never been tougher. Margins are thin, competition is fierce, and marketing moves at the speed of TikTok. But here’s the good news: the secret to filling your venue isn’t endless discounts or complicated campaigns — it’s smart, story-driven marketing.

Pub Marketing Unplugged is your weekly guide to making hospitality marketing simple, profitable, and even fun. Hosted by Shaun, a pub landlord and SaaS founder who’s blended years of front-line experience with modern marketing strategies, this show breaks down exactly what works in 2025.

Each episode turns timeless ideas from legends like David Ogilvy, Gary Vaynerchuk, Alex Hormozi, and Seth Godin into practical steps any landlord, bar manager, or restaurateur can use. From crafting headlines that sell beer, to building loyalty with storytelling, to harnessing AI tools like SmartPubTools — you’ll walk away with proven strategies to grow footfall, increase spend per head, and build a brand your community loves.

Expect:

  • Actionable episodes (10–20 minutes) you can listen to before opening the bar.
  • Real examples from pubs, restaurants, and hospitality campaigns.
  • Content frameworks adapted from the world’s top marketers — made pub-friendly.
  • Tools and resources to save time and boost your bottom line.

This isn’t theory. It’s practical marketing, spoken in a language publicans understand. No jargon, no hype — just the strategies that fill tables and sell pints.

Subscribe now and join the landlords who are turning marketing from a headache into their biggest advantage.

Shaun McManus © 2025 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 🎙 The Pub as a Media Company: Gary Vee’s Marketing Blueprint

    🎙 The Pub as a Media Company: Gary Vee’s Marketing Blueprint
    Sep 5 2025

    Most landlords think they run a pub. Gary Vee would say you’re running a media company with a bar attached.

    In this episode, we unpack the Gary Vee blueprint for pubs and restaurants in 2025 — how to capture attention, turn everyday pub life into content, and build a loyal audience that keeps coming back.

    You’ll learn:

    • 🎥 How to treat every quiz night, Sunday roast, and karaoke session as content gold.
    • 🗓 Why a simple publishing schedule beats “posting when you remember.”
    • 🌟 How staff and regulars can become the characters of your pub’s media story.
    • 💸 How to monetise attention with sponsorships, merch, and partnerships.

    This isn’t about fancy cameras or polished ads — it’s about volume, banter, and documenting the life of your pub. Done right, your local doesn’t just serve pints — it owns attention in the community.

    👉 Full playbook at smartpubtools.com/blog 👉 Try the 5-word content generator free at smartpubtools.net
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    12 min
  • Star Pubs Honest Review (2025): What No One Tells You

    Star Pubs Honest Review (2025): What No One Tells You
    Sep 4 2025

    Thinking about running a Star Pub in 2025? Here’s the full breakdown — from contracts to pros and cons — so you can decide if the Star Pubs model works for you.

    In this review we cover: ✅ What Star Pubs actually offers (stock, menus, training, marketing) ✅ The managed pub model vs tenanted pubs ✅ Pros (investment, stability, marketing support) ❌ Cons (less independence, lower margins, corporate pressure) 💡 How to make the most of a Star Pubs deal

    We’ll also show how SmartPubTools helps landlords boost profits inside managed systems — by filling pubs on quiz nights, match days, karaoke, and Sunday roasts with automated AI-powered marketing.

    📚 Read the full guide: smartpubtools.com/blog 🍻 Try SmartPubTools free: smartpubtools.net
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    16 min
  • 5 Words to Fill Any Pub

    5 Words to Fill Any Pub
    Sep 3 2025

    Could five simple words be all it takes to pack your pub? In this episode, we uncover the magic behind SmartPubTools’ signature framework: type (or speak) just five words, and get a fully optimised, share-worthy social post that actually drives footfall.

    We’ll explore why most pub marketing fails (hint: “Quiz Night Tuesday 7pm” isn’t persuasion, it’s a notice) and how AI expands your five-word prompt into banter-rich, personality-driven content that your regulars share, tag, and comment on. From quiz nights to karaoke, match days to Sunday roasts — we’ll show how this system turns your events into unmissable moments.

    You’ll also hear real before-and-after landlord stories that prove why five words + SmartPubTools can outperform entire marketing campaigns.

    👉 Try it yourself at smartpubtools.net 👉 Read the full guide at smartpubtools.com/blog
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    16 min
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