Épisodes

  • 🎙 The Pub as a Media Company: Gary Vee’s Marketing Blueprint
    Sep 5 2025

    Most landlords think they run a pub. Gary Vee would say you’re running a media company with a bar attached.

    In this episode, we unpack the Gary Vee blueprint for pubs and restaurants in 2025 — how to capture attention, turn everyday pub life into content, and build a loyal audience that keeps coming back.

    You’ll learn:

    • 🎥 How to treat every quiz night, Sunday roast, and karaoke session as content gold.
    • 🗓 Why a simple publishing schedule beats “posting when you remember.”
    • 🌟 How staff and regulars can become the characters of your pub’s media story.
    • 💸 How to monetise attention with sponsorships, merch, and partnerships.

    This isn’t about fancy cameras or polished ads — it’s about volume, banter, and documenting the life of your pub. Done right, your local doesn’t just serve pints — it owns attention in the community.

    👉 Full playbook at smartpubtools.com/blog 👉 Try the 5-word content generator free at smartpubtools.net

    Voir plus Voir moins
    12 min
  • Star Pubs Honest Review (2025): What No One Tells You
    Sep 4 2025

    Thinking about running a Star Pub in 2025? Here’s the full breakdown — from contracts to pros and cons — so you can decide if the Star Pubs model works for you.

    In this review we cover: ✅ What Star Pubs actually offers (stock, menus, training, marketing) ✅ The managed pub model vs tenanted pubs ✅ Pros (investment, stability, marketing support) ❌ Cons (less independence, lower margins, corporate pressure) 💡 How to make the most of a Star Pubs deal

    We’ll also show how SmartPubTools helps landlords boost profits inside managed systems — by filling pubs on quiz nights, match days, karaoke, and Sunday roasts with automated AI-powered marketing.

    📚 Read the full guide: smartpubtools.com/blog 🍻 Try SmartPubTools free: smartpubtools.net

    Voir plus Voir moins
    16 min
  • 5 Words to Fill Any Pub
    Sep 3 2025

    Could five simple words be all it takes to pack your pub? In this episode, we uncover the magic behind SmartPubTools’ signature framework: type (or speak) just five words, and get a fully optimised, share-worthy social post that actually drives footfall.

    We’ll explore why most pub marketing fails (hint: “Quiz Night Tuesday 7pm” isn’t persuasion, it’s a notice) and how AI expands your five-word prompt into banter-rich, personality-driven content that your regulars share, tag, and comment on. From quiz nights to karaoke, match days to Sunday roasts — we’ll show how this system turns your events into unmissable moments.

    You’ll also hear real before-and-after landlord stories that prove why five words + SmartPubTools can outperform entire marketing campaigns.

    👉 Try it yourself at smartpubtools.net 👉 Read the full guide at smartpubtools.com/blog

    Voir plus Voir moins
    16 min
  • Funnel Secrets for Pubs & Restaurants 2025
    Sep 2 2025

    Every pint poured is a chance to win a regular. But most landlords and managers treat marketing like a megaphone — shout once, hope people turn up. The truth? Your pub doesn’t need more one-night stands, it needs a funnel that turns strangers into loyal faces behind the bar.

    In this episode, we reveal the Funnel Secrets for 2025 that pubs and restaurants can’t afford to ignore. From the “5-Word Hook” that gets first-timers through the door, to AI-powered remarketing that keeps them coming back, you’ll hear the exact steps SmartPubTools uses to transform casual visitors into die-hard regulars.

    Expect punchy examples (quiz night funnels, match day upsells, roast day loyalty loops) and no-nonsense strategies you can steal tonight.

    👉 Full blog + frameworks: smartpubtools.com/blog 👉 Try the tool free: smartpubtools.net

    Voir plus Voir moins
    18 min
  • 5 Words To Fill Your Pub
    Aug 31 2025

    5 Words Could Fill Your Pub Tonight.

    With SmartPubTools, you just say (or type) five words—like “Quiz Night Tonight”—and our AI turns it into a scroll-stopping post that bakes in weather, sports fixtures, and humour. Result? Busy seats, buzz, and more takings.

    https://smartpubtools.net read more https://smartpubtools.com/?p=514

    This video shows you exactly how it works in under 60 seconds.

    ⏭ Want a packed pub? Try it yourself:

    • Start your 7-day free trial: [yourlandingpage.net]

    🤝 Founders’ Club Offer — First 100 pubs only:

    • £199/year (45% off)

    • £349 for 2 years (55% off)

    (Once 100 spots are gone, prices double.)

    ---

    Keywords: pub marketing, AI for pubs, social media for pubs, pub promotion, quiz night marketing, SmartPubTools

    Tags/Hashtags (in description or YouTube tags):

    #PubMarketing #SmartPubTools #QuizNight #AIcontent #PubSocialMedia

    Voir plus Voir moins
    16 min
  • Why Storytelling Works Better Than Discounts in Pub Marketing
    Aug 31 2025

    Discounts fill seats for a night. Stories fill pubs for years.

    In this episode of Pub Marketing Unplugged, we break down why storytelling is the most powerful marketing tool a pub or restaurant can use in 2025. Inspired by David Ogilvy’s timeless philosophy, we explore how landlords and hospitality owners can move beyond price-cutting gimmicks and build loyalty through authentic stories.

    https://smartpubtools.net read more https://smartpubtools.com/?p=514

    Here’s what you’ll take away from today’s episode:

    • Why discounts train customers to value you less.
    • The psychology of storytelling and why people remember stories over prices.
    • Real pub examples of stories that built loyalty and boosted sales.
    • A step-by-step storytelling framework you can use right away.
    • Story angles you can apply instantly: history, staff, customers, food, and events.

    👉 Read the full blog post here: Why Storytelling Works Better Than Discounts in Pub Marketing

    👉 Try our free Gary Vee Pub Marketing GPT here: Gary Vee Pub Marketing GPT

    👉 Discover how AI can transform your pub marketing: SmartPubTools

    By the end of this episode, you’ll see why storytelling is more profitable than constant promotions — and how to use it to attract not just more customers, but the right customers who keep coming back.

    Voir plus Voir moins
    16 min
  • Headlines That Sell Beer: How Ogilvy’s Rules Boost Pub Marketing
    Aug 26 2025

    In this episode of Pub Marketing Unplugged, we explore one of the simplest but most powerful tools in hospitality marketing: the headline.

    David Ogilvy once said: “On average, five times as many people read the headline as read the body copy.” In other words, if your headline flops, the rest of your message doesn’t matter.

    For pubs and restaurants in 2025, headlines aren’t just for newspapers — they’re on your chalkboards, your Facebook events, your posters, and even your Instagram captions. The right line can turn a slow Tuesday into a packed quiz night.

    Here’s what you’ll learn in today’s episode:

    • Why headlines matter more than discounts.
    • The psychology behind attention-grabbing phrases.
    • Real pub-tested examples of winning headlines.
    • How to adapt Ogilvy’s timeless rules to modern social media.
    • 20+ headline formulas you can steal for your next campaign.

    Whether you’re running a quiz, a match-day promotion, or a live band night, your headline is your first impression. Get it right, and customers stop scrolling and start showing up.

    Subscribe to the podcast for more weekly episodes on practical pub marketing. And don’t forget — you can grab our free Gary Vee Pub Marketing GPT to guide you step by step.

    Voir plus Voir moins
    18 min
  • $100M Offers for Pubs & Restaurants (2025)
    Sep 3 2025

    Most pubs think discounts are the only way to pull in punters. But in 2025, the winners won’t be the cheapest — they’ll be the ones offering irresistible value.

    In this episode, we break down Alex Hormozi’s legendary $100M Offers framework and show how it applies directly to pubs and restaurants. You’ll learn how to uncover your customers’ true dream outcomes — from families craving stress-free Sunday roasts to young adults hunting for unforgettable social nights.

    We’ll cover value stacking (bundling high-perceived-value, low-cost extras), and how to use scarcity, urgency, and exclusivity to turn a casual “maybe” into a definite “yes.” And we’ll reveal how SmartPubTools can automate these strategies, so every offer you make feels fresh, compelling, and impossible to ignore.

    If you’ve ever thought, “How do I make deals customers can’t refuse?” — this is your playbook.

    👉 Full breakdown at smartpubtools.com/blog 👉 Try SmartPubTools free at smartpubtools.net

    Voir plus Voir moins
    18 min