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Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business.

Featured Quote: "It doesn't replace your expertise. It basically amplifies it. The more detail you give it, the better quality of input you give it, the better quality of output you get out of it. It's gonna help you work faster and more efficiently and increase your quality of output as long as you're giving it good information."

What You Will Learn

• Understand the four major AI platforms and how every other AI tool uses them as the "engine under the hood" - helping you cut through the overwhelming number of options
• Master prompting techniques that get you 80-90% of the way to your desired output by adding structure, defining roles, and asking AI to clarify one question at a time
• Evaluate free versus paid plans to determine which investment level matches your usage needs without overspending on features you won't use
• Navigate context window limitations and use memory features between chats so you can continue complex work without losing progress or having to constantly summarize
• Apply AI to real estate workflows including listing descriptions, market research, translation services, appointment scheduling, and role-play practice through advanced voice mode
• Implement practical tools beyond ChatGPT like Granola for meeting transcription, WisprFlow for voice-to-text, and Perplexity for market research with proper source citations
• Protect sensitive information while using AI by understanding privacy considerations and maintaining appropriate boundaries with client and financial data

Main AI Platforms (LLMs)

• ChatGPT by OpenAI: https://chat.openai.com
• Claude by Anthropic: https://claude.ai
• Gemini by Google: https://gemini.google.com
• Grok by X: https://x.ai

AI-Powered Tools for Real Estate

• Canva (AI graphics & design): https://www.canva.com
• Granola (meeting transcription & notes): https://www.granola.so
• WisprFlow (voice-to-text): https://www.wisprflow.ai
• Grammarly (writing assistant): https://www.grammarly.com
• Perplexity (AI search engine): https://www.perplexity.ai

Special Offer Mentioned

• Perplexity Pro Free for One Year with PayPal account: https://www.perplexity.ai/join/p/paypal-subscription

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards

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The Triad faces a critical housing shortage of 30,000 units by 2030, but infrastructure limitations and regulatory inconsistencies threaten to derail growth. Jon Hardister reveals how strategic advocacy and regional cooperation can transform these obstacles into opportunities for sustainable development.

Featured Quote: "Building touches everybody. Everyone needs and wants a place to live, a place to go shopping, a place to go to work...There's so many jobs tied into it...and it's important socially just for quality of life to make sure that we have a building industry that's successful."

What You Will Learn

• Why the Triad needs 30,000 new housing units by 2030 and what's standing in the way
• How inconsistent municipal regulations create hidden costs for local builders
• The $3 billion infrastructure challenge that could make or break regional growth
• Why water and sewer capacity matters more than zoning for future development
• Practical steps real estate professionals can take to influence policy decisions
• How North Carolina transformed from post-recession struggles to #1 state for business
• The bipartisan momentum behind solving the housing crisis

Jon's Contact Information:

Email: jhardister@trebic.org

Website: https://trebic.org/

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards

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This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare.

Featured Quote: "I'll tell you this. And as you age and you get older, just as you progress in different age groups, not necessarily getting older, it means something different... And let's just be honest, in today's world, the cost of sending a personal note is not insignificant. It takes, first of all, when I receive it, I know, A, they took the time and they were sitting down and they were writing something down. They took the time and they were thinking about me for a period of time. But then they took their resources and paid close to a dollar to send me this letter."

What You Will Learn:

• Why Brian Buffini built a multi-million dollar empire on personal handwritten notes
• The psychology behind why personal notes create deeper connections than digital communication
• How to implement a consistent note-writing system without it feeling forced or superficial
• Why the $1 cost and time investment of a note actually increases its perceived value
• Practical strategies for keeping stationery accessible to write notes in the moment
• The difference between obligatory thank-you notes and truly personal connections
• How to balance structure with authenticity in your note-writing practice

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards