At the height of the COVID pandemic, Will Friedner decided to try something bold—he launched a YouTube channel to promote his new real estate business in Whitefish, Montana (population: 9,000).

Armed with a $20 lapel mic, a cheap tripod, and his phone, he committed to recording one video a week for a year—no excuses, no fancy production, no overthinking.

Today?

His top video has 4.4 million views

He earns $1,200/month from YouTube

His channel 'Living in Montana' has over 87,000 subscribers

And YouTube is now his #1 source of real estate leads.

So how did one agent in a tiny mountain town master the world’s biggest video platform?

In this interview, Will shares the mindset, strategy, and simple tools that helped him break through the fear, build consistency, and turn value-driven content into a lead-generating machine.

🔑 What You'll Learn:

• Why his channel is about Montana, not real estate (and why that matters)
• How sticking to a simple weekly routine changed everything
• The overlooked power of helpful, human content
• How to discover the best-performing videos and copy the formula
• And how you can get started—without the gear, the experience, or the nerves holding you back

The YouTube algorithm doesn’t care if you're in NYC or Whitefish, Montana. It cares if you’re creating value. Will proves that one helpful video at a time.

Will's YouTube Channel. https://www.youtube.com/@LivinginMontana1

🎙️ In this episode, I sit down with Brady Bell — a sharp, forward-thinking agent who’s gone all-in on automation and AI to streamline his business and scale smarter, not harder.

If you’ve been looking for real-world insight into how top agents are using AI to do the heavy lifting — from lead gen to follow-up — you’re going to love this conversation.

💡 And if you're already familiar with Go High Level, the powerhouse all-in-one CRM built for real estate pros and agencies, Brady shares how he's integrating it with AI to build a marketing machine that runs 24/7.

❓Never heard of Go High Level? No worries — we’ll break it down. It’s a full-stack sales and marketing platform that helps you capture leads, automate workflows, book appointments, and manage your entire funnel in one place.

🔥 If you're serious about using AI to get ahead, Go High Level is the platform that today’s smartest marketers are syncing with — because it’s quickly becoming the weapon of choice for agents who want to dominate their market.

We cover all that and more — let’s dive in.

Brady's Website

Go High Level

I’m sure you’d agree that consistent lead generation is the holy grail of real estate success.

But it’s a busy world.

Who has time to prospect for seller leads and do everything else we need to do to run our real estate business.

I believe building and nurturing your database of potential selling clients is key, however, that’s not the heavy lifting needed to find people in your area looking to sell.

But, you are listening to a podcast for Real Estate Tech Heads so you may not be surprised to hear I have an AI solution. So buckle up for this one!

In fact, maybe you’ve already flirted with an AI powered Chat bot …and how’s that going?

This is what I know. There are some amazing AI powered chat systems and there are some shockers.

Here’s what they need to do.

First, your ad copy and call to action needs to hit the target

Second, your chatbot needs to effectively engage a potential seller or buyer lead to the point where they are able to receive contact information.

And Third your bot needs to create an appointment for you to meet with them.

Obviously, the AI power behind this is having these three things happen by remote control and totally without your input because you are otherwise busy doing blue dollar actions like signing an offer or listing a property for sale.

To dig deeper on this, I called up my old friend Steve Stahl who is not only a great guy, he’s something of an authority in the AI chatbot space.

Before we pressed record, Steve told me how pumped he is about progress in the chatbot space because the AI advances are moving quickly to provide an ever improving result.

Many thanks to Steve for sharing his knowledge and ideas on this episode.