At the height of the COVID pandemic, Will Friedner decided to try something bold—he launched a YouTube channel to promote his new real estate business in Whitefish, Montana (population: 9,000).

Armed with a $20 lapel mic, a cheap tripod, and his phone, he committed to recording one video a week for a year—no excuses, no fancy production, no overthinking.

Today?

His top video has 4.4 million views

He earns $1,200/month from YouTube

His channel 'Living in Montana' has over 87,000 subscribers

And YouTube is now his #1 source of real estate leads.

So how did one agent in a tiny mountain town master the world’s biggest video platform?

In this interview, Will shares the mindset, strategy, and simple tools that helped him break through the fear, build consistency, and turn value-driven content into a lead-generating machine.

🔑 What You'll Learn:

• Why his channel is about Montana, not real estate (and why that matters)
• How sticking to a simple weekly routine changed everything
• The overlooked power of helpful, human content
• How to discover the best-performing videos and copy the formula
• And how you can get started—without the gear, the experience, or the nerves holding you back

The YouTube algorithm doesn’t care if you're in NYC or Whitefish, Montana. It cares if you’re creating value. Will proves that one helpful video at a time.

Will's YouTube Channel. https://www.youtube.com/@LivinginMontana1

🎙️ In this episode, I sit down with Brady Bell — a sharp, forward-thinking agent who’s gone all-in on automation and AI to streamline his business and scale smarter, not harder.

If you’ve been looking for real-world insight into how top agents are using AI to do the heavy lifting — from lead gen to follow-up — you’re going to love this conversation.

💡 And if you're already familiar with Go High Level, the powerhouse all-in-one CRM built for real estate pros and agencies, Brady shares how he's integrating it with AI to build a marketing machine that runs 24/7.

❓Never heard of Go High Level? No worries — we’ll break it down. It’s a full-stack sales and marketing platform that helps you capture leads, automate workflows, book appointments, and manage your entire funnel in one place.

🔥 If you're serious about using AI to get ahead, Go High Level is the platform that today’s smartest marketers are syncing with — because it’s quickly becoming the weapon of choice for agents who want to dominate their market.

We cover all that and more — let’s dive in.

Brady's Website

Go High Level

I’m sure you’d agree that consistent lead generation is the holy grail of real estate success.

But it’s a busy world.

Who has time to prospect for seller leads and do everything else we need to do to run our real estate business.

I believe building and nurturing your database of potential selling clients is key, however, that’s not the heavy lifting needed to find people in your area looking to sell.

But, you are listening to a podcast for Real Estate Tech Heads so you may not be surprised to hear I have an AI solution. So buckle up for this one!

In fact, maybe you’ve already flirted with an AI powered Chat bot …and how’s that going?

This is what I know. There are some amazing AI powered chat systems and there are some shockers.

Here’s what they need to do.

First, your ad copy and call to action needs to hit the target

Second, your chatbot needs to effectively engage a potential seller or buyer lead to the point where they are able to receive contact information.

And Third your bot needs to create an appointment for you to meet with them.

Obviously, the AI power behind this is having these three things happen by remote control and totally without your input because you are otherwise busy doing blue dollar actions like signing an offer or listing a property for sale.

To dig deeper on this, I called up my old friend Steve Stahl who is not only a great guy, he’s something of an authority in the AI chatbot space.

Before we pressed record, Steve told me how pumped he is about progress in the chatbot space because the AI advances are moving quickly to provide an ever improving result.

Many thanks to Steve for sharing his knowledge and ideas on this episode.

In this episode, I’m connecting with YouTube expert and marketing coach Kirsten Graham, and trust me—if you're a real estate agent who’s not using video yet, this conversation is going to change the way you think about your marketing.

I was shocked to learn that only 9% of real estate professionals are consistently leveraging video—yet the agents who do are dominating their markets.

We break down the must-have content you should be creating to attract both buyers and sellers, and how to dramatically cut your marketing costs by working with a pre-trained video editing VA—someone who can take your raw footage and quickly turn it into polished, engaging content across multiple platforms.

If you’ve been hesitating to go all in on video, this episode will show you exactly how to get started, stand out, and scale your brand without spending all your time editing.

If you're listening to this, You'll know that AI is transforming real estate, and I’m on the hunt for agents, marketers, and industry pros who are using it in powerful ways. If that’s you, let’s connect—I’d love to feature your story.

Here's my interview with Kirsten

📩 Download Digital Major here with my compliments

💥 Discover how AI-Powered Real Estate Agents are EXPLODING their marketing reach! 💰💰💰

In this episode I’m going to do two things at once …thanks to AI of course.

Thing one is an audio summary of my book Digital Mayor. Thing two, well that’s where the AI comes in.

The audio summary is actually read by an AI man and woman who discuss the points I make in the book.

The AI platform used is Google’s Notebook LM and it’s pretty cool. But you take a listen and see what you think.

As for Digital Major, here’s why I wrote the book and what you’ll discover:

There’s a growing number of agents who are starting to discover the power of leveraging social media with community focussed content.

Every day, I see well-meaning agents trying to build engagement with their real estate pages …and if you’ve ever tried to build a following with a Real estate business page, you’ll know how hard that is!

First off, if people don’t know you, they will just expect that sooner or later you’ll be getting all salesy with them.

Second, There’s only ever 5% of people actively buying or selling property at any one time so you’re essentially alienating 95% of your community.

And third, unless I’m buying or selling a property, I’m not going to be interested in houses for sale and recent real estate results, stats or trends in the area, but I WOULD be interested in where the best coffee can be found, that new thai restaurant that just opened or that cute post about a puppy being offered for adoption from the local animal shelter.

Connecting your community and making others the hero is how you are going to get noticed.

📩 Download Digital Major here with my compliments

💥 Discover how AI-Powered Real Estate Agents are EXPLODING their marketing reach! 💰💰💰

In this episode, I catch up with Silicon Valley agent Sebastian Frey.

Seb is a content machine and leans on AI to help him create much of his material …but without it looking like AI.

We get into Seb’s Website, the content he posts to his blog and how he measures traffic.

Seb shares how he uses AI for his awesome Youtube Channel content.

If you’re an AI newbie, Seb will give you his best ideas on how and where to get started

…and you might be interested in Seb’s view as to whether AI is going to replace real agents.

AI Tools Seb uses

• ChatGPT
• Gemini
• Photomator. https://www.pixelmator.com/
• Agent Fire. https://agentfire.com/
• Opus.pro

About Seb

• Your Name: Seb Frey
• Name of your agency: Compass
• Your position at the agency: Broker Associate
• How long have you been in real estate? 22 Years
• Your email: sebfrey@sebfrey.com
• Your Mobile # 408-548-7348
• Your website: https://sebfrey.com

How do you use AI in your business?

Seb: My #1 use of AI is to write content for my blog. I don't just copy-and-paste into my blog but it gets a lot of boilerplate text together which I edit and improve. The key to success here is, as they say, the quality of the prompts. I also use ChatGPT for YouTube video ideas and scripts and for listing descriptions. I also frequently upload reports to ChatGPT to have it summarize and write articles based on the report's content.

I think what sets me apart from most other agents is the quantity of AI-generated content I have created. You can see quite a bit of it on my blog

In this premiere episode of Real Estate Tech Heads, we flip the script and sit down with our usual host, Ray Wood, to find out why he’s so passionate about technology—and why now is such an exciting time for real estate professionals to embrace it. We talk about the tools that are transforming the industry, the mindset agents need to stay ahead, and what’s next for tech-savvy agents who want to stand out and serve better. Whether you’re already a bona fide tech head or just starting to explore what’s possible, this conversation is a great place to begin.