In this episode of Resilient in Business, we chat with therapist-turned-copywriter Arianna Smith to unpack the power of emotionally resonant messaging. Arianna shares her unique journey blending trauma-informed therapy with high-converting copywriting, and how business owners can build messaging that actually lands with their audience.

Key takeaways:

✅ What a "resilient message" really means

✅ The architecture of messaging

✅ Truth vs. trends—why aligned messaging wins

✅ How to connect with clients at different levels of awareness

✅ When to hire a copywriter (and when not to)

✅ Why generic messaging kills connection, and how to fix it

🔗 To Connect with Arianna, you can find her at https://www.ariannasmith.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#Copywriting #MessagingStrategy #Entrepreneurship #TherapistBusiness #ResilientInBusiness #BusinessGrowth #AuthenticMarketing #HeartCenteredBusiness

Can compassion actually give your business a competitive advantage?

In this episode of Resilient in Business, host Jad Atwe sits down with Bruno Cignacco, author of The Art of Compassionate Business, to explore how values like empathy, generosity, and gratitude are not just feel-good ideas—they’re game-changing strategies for sustainable growth.

The conversation covers:

✅Real-world examples from Patagonia and Trader Joe’s

✅How to apply compassion to improve employee retention and customer loyalty

✅The science behind psychologically safe workplaces

✅Simple ways to lead with emotional intelligence

Whether you’re growing a team, leading a company, or building a resilient culture, this episode shows you how to use compassion as a strategic edge.

📘 Connect with Bruno at https://www.brunocignacco.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter. Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#BusinessStrategy #Leadership #CompanyCulture #CompassionateBusiness #PsychologicalSafety #ResilientInBusiness #Entrepreneurship #HumanCenteredLeadership

In this episode of we chat with Stephanie Peterson, founder of Accounting Pro LLC, to unpack what a CFO really does, and why it might be exactly what your growing business needs.

Stephanie shares:

• The key signs you need a fractional CFO
• How she helps businesses plug cash leaks and hit personal goals
• Her take on fraud prevention, goal-driven forecasting, and transforming businesses with strategic financial planning

Whether you're ignoring your numbers or unsure if you're truly profitable, this episode offers clarity on where to focus and the support available to help you on this journey.

🔗 To connect with Stephanie Perterson, reach out at stephanie@accounting-pro.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#CFOservices #BusinessGrowth #Entrepreneurship #CashFlow #BusinessFinance #FractionalCFO #Scaling #Accounting #ResilientinBusiness