In this episode of Resilient in Business, we chat with therapist-turned-copywriter Arianna Smith to unpack the power of emotionally resonant messaging. Arianna shares her unique journey blending trauma-informed therapy with high-converting copywriting, and how business owners can build messaging that actually lands with their audience.

Key takeaways:

✅ What a "resilient message" really means

✅ The architecture of messaging

✅ Truth vs. trends—why aligned messaging wins

✅ How to connect with clients at different levels of awareness

✅ When to hire a copywriter (and when not to)

✅ Why generic messaging kills connection, and how to fix it

🔗 To Connect with Arianna, you can find her at https://www.ariannasmith.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#Copywriting #MessagingStrategy #Entrepreneurship #TherapistBusiness #ResilientInBusiness #BusinessGrowth #AuthenticMarketing #HeartCenteredBusiness

Can compassion actually give your business a competitive advantage?

In this episode of Resilient in Business, host Jad Atwe sits down with Bruno Cignacco, author of The Art of Compassionate Business, to explore how values like empathy, generosity, and gratitude are not just feel-good ideas—they’re game-changing strategies for sustainable growth.

The conversation covers:

✅Real-world examples from Patagonia and Trader Joe’s

✅How to apply compassion to improve employee retention and customer loyalty

✅The science behind psychologically safe workplaces

✅Simple ways to lead with emotional intelligence

Whether you’re growing a team, leading a company, or building a resilient culture, this episode shows you how to use compassion as a strategic edge.

📘 Connect with Bruno at https://www.brunocignacco.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter. Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#BusinessStrategy #Leadership #CompanyCulture #CompassionateBusiness #PsychologicalSafety #ResilientInBusiness #Entrepreneurship #HumanCenteredLeadership

In this episode of we chat with Stephanie Peterson, founder of Accounting Pro LLC, to unpack what a CFO really does, and why it might be exactly what your growing business needs.

Stephanie shares:

• The key signs you need a fractional CFO
• How she helps businesses plug cash leaks and hit personal goals
• Her take on fraud prevention, goal-driven forecasting, and transforming businesses with strategic financial planning

Whether you're ignoring your numbers or unsure if you're truly profitable, this episode offers clarity on where to focus and the support available to help you on this journey.

🔗 To connect with Stephanie Perterson, reach out at stephanie@accounting-pro.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#CFOservices #BusinessGrowth #Entrepreneurship #CashFlow #BusinessFinance #FractionalCFO #Scaling #Accounting #ResilientinBusiness

In this episode of Resilient in Business, Rachel Allen joins us to unpack the truth behind marketing overwhelm. Rachel has helped entrepreneurs across industries from finance to astrology cut through noise and focus on what actually drives results.

✅ Why 99% of marketing advice sets you up to fail

✅ The 4 essentials every marketing strategy must cover

✅ What authentic marketing really means (and what it doesn’t)

✅ How to build a sustainable strategy that won’t burn you out

✅ Why values-based messaging beats loud content every time.

If you’re tired of chasing shiny marketing tactics, this conversation will ground you in strategies that last.

🔗 Connect with Rachel: https://boltfromthebluecopywriting.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#AuthenticMarketing #BusinessStrategy #SustainableMarketing #ResilientInBusiness #Entrepreneurship #ValuesBasedBranding #SmallBusinessGrowth #CopywritingTips #CMOInsights #MarketingMindset

Why do we repeat bad habits even when we know they’re harmful? How can we rewire our brain to build resilience and lasting positive change?

In this episode of Resilient in Business, Jad Atwe chats with Loretta Breuning, founder of the Inner Mammal Institute and author of several best-selling books on brain chemistry and human behavior. Loretta shares practical insights on how our brain's limbic system, dopamine rewards, and old neural pathways shape our daily actions, and how to retrain them.

If you're looking to overcome limiting habits, boost your resilience, and lead with a clearer mind, this episode is for you.

🔗 Connect with Loretta Breuning:

Inner Mammal Institute: https://innermammalinstitute.org/

Coaching: https://innermammalinstitute.org/coaching

Books & Resources: https://innermammalinstitute.org/readinglist

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#ResilientInBusiness #HabitChange #Neuroscience #ResilientMindset #Entrepreneurship #DopamineDetox #BusinessLeadership #InnerMammal #MindsetMatters #StressManagement #BusinessGrowth #EntrepreneurMindset

In this episode of Resilient in Business, host Jad Atwe is joined by John Scott, Partner at Anders CPAs & Advisors, to dive deep into the power of profit-first accounting and how it drives smarter decision-making for business owners.

Whether you’re scaling, or just want financial clarity, this episode will shift the way you think about numbers.

🔗 To connect with John Scott, you can find him at https://anderscpa.com/

📘 John’s book is available on this link Judicial Dollars and Cents. https://online.flippingbook.com/view/417391843/

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#ProfitFirst #FinancialClarity #SmallBusiness #VCFO #Entrepreneurship #BusinessGrowth #CashFlow #ScalingUP #ResilientInBusiness

Ever wonder why some brands effortlessly attract loyal customers while others struggle to connect?

In this episode, Holly Seybert dives into the art and science of effective copywriting. She’ll uncover common mistakes small businesses make with their messaging, explain why AI can't replace human creativity, and provide actionable tips to create copy that genuinely resonates with your audience. Get ready to learn how to turn your words into your most powerful marketing tool!

🔗 To connect with Holly Seybert, you can find her at https://hollyseybertcopy.com/ or send an email to hello@hollyseybertcopy.com

🔔 Subscribe for more insights on building resilient, and scalable businesses.

📘 Join the Resilient in Business Book Waitlist https://scorecard.bopartners.com/resilientinbusinesswaitlist

📩 Join the Newsletter – Get exclusive monthly insights and takeaways from our expert guests all in one email. https://scorecard.bopartners.com/newsletter

✅ Download the Free Guide to Building a Professionally Managed Business: https://scorecard.bopartners.com/professionally-managed-business

📌 Ready to build a Systemized, Professionally Managed Business? Reach out at https://bopartners.com/

#Copywriting #BusinessGrowth #Entrepreneurship #MarketingStrategy #ResilientInBusiness

We’ve hit a milestone, Episode 10! And with it comes some exciting announcements. 🎉

In this special solo episode, host Jad Atwe shares:

✅ A heartfelt thank you to the listeners and early guests

✅A sneak peek at the upcoming Resilient in Business Book

✅The launch of the Resilient Leader Coaching Program, a 6-week one-on-one experience designed to help entrepreneurs and executives build clarity, calm, and confidence in high-pressure environments

This episode is both a reflection and a look forward at what’s next for Resilient in Business, and how we’re showing up to support business owners in deeper, more impactful ways.

📩 Join the book waitlist: https://scorecard.bopartners.com/resilientinbusinesswaitlist

📌 Curious about the Resilient Leader Coaching Program? Reach out at https://bopartners.com/

#ResilientInBusiness #EntrepreneurJourney #LeadershipDevelopment #SelfHelpForEntrepreneurs #MindsetMatters #BusinessResilience #BurnoutPrevention #ExecutiveCoaching #BusinessCoaching #HighPerformanceLeadership #InnerResilience