Épisodes

  • 303. Monetize Every Project: Turning Small Jobs Into Big Business with a Franchise Model
    Sep 25 2025

    What if you could make every project, big or small, profitable?


    In this episode, Rebecca Hay sits down with award-winning designer Miranda Cullen, founder of Inside Stories, about her innovative interior design franchise model.

    Dive into the episode to listen to:

    • How micro-design services turn small jobs into revenue
    • What it really costs to buy into a franchise
    • The systems, training, and marketing support that make it work
    • Why fixed-fee pricing backed by data gives designers confidence

    If you’ve ever wondered how to scale without burning out, or how to stop turning away “too small” projects, this conversation is packed with insights.

    Episode Resources

    • Learn more about Miranda Cullen on her website, ask for more info about franchising here and follow her on Instagram.
    • Wingnut Social Podcast Episode #425: Franchising Your Design Business (with Guest Host Rebecca Hay)

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    47 min
  • Is Fixed Fee Billing Right for you? [Rebroadcast]
    Sep 18 2025

    Is fixed fee billing the answer for your design business—or a fast track to lost profits? In this rebroadcast, Rebecca Hay dives deep into hourly, fixed fee, and hybrid billing models, sharing the real pros and cons of each. You’ll hear her candid stories of undercharging, discounting, and scope creep, along with the practical steps she uses today to track hours and charge with confidence.

    If you’ve ever struggled with pricing, client billing conversations, or knowing what to charge, this episode is for you.

    Episode Resources

    Episode 110: Best practices for billing clients with Katie Raffetto

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    32 min
  • 302. From Chaos to Clarity: Systems for Interior Designers That Actually Work
    Sep 15 2025

    Do you really need systems in your interior design business right now? The short answer is yes — and in this episode, I’m sharing why.

    If you’ve ever felt like your projects are running you instead of the other way around, this is your sign that it’s time to build better systems. From indecisive clients and endless revisions to scope creep and late-night text messages, I’ve been there — and I know how overwhelming it can feel.

    In this episode, I break down:

    • The five biggest pain points that systems for interior designers solve

    • Why having a clear process makes clients trust you (and pay you) more

    • How systems help you protect your boundaries with clients, trades, and your own team

    • The simple, baby steps you can take today to start moving from chaos to clarity

    Systems aren’t about making your business rigid or robotic — they’re about creating a framework that supports you, frees up your time, and helps you grow with confidence. Whether you’re just starting out, in the messy middle, or leading a team, you’ll walk away with practical strategies you can put into action right away.

    Hit play to learn how the right systems can transform your design business into one that feels calm, professional, and profitable.

    Learn more about Power of Process at rebeccahay.com/powerofprocess

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    19 min
  • 301. Real Talk with 3 Interior Designers: Doubling Rates, Landing Clients & Embracing Process
    Sep 11 2025

    Three designers share how they doubled, and even 10x’ed, their rates by embracing process and confidence.

    What does it really take to raise your rates and run a thriving design business? In this episode, Rebecca sits down with three Calgary-based interior designers, Dana MacAulay, Kim Charbonneau, and Liza Kiegler, who share candid stories of growth after going through Power of Process.

    From doubling (and even 10x’ing) their fees, to finding confidence through systems, and building a supportive community, their journeys prove that process truly is the path to profit.

    You’ll hear:

    • How to confidently raise your design rates

    • Why process creates freedom and consistency

    • The power of community and accountability over competition

    • How visualization (yes, like an athlete!) can help you hit your business goals

    Get ready for real talk, tangible takeaways, and the encouragement you need to invest in yourself and your business.

    Meet the guests:

    • Liza Kiegler - Instagram
    • Kim Charbonneau - Instagram
    • Dana MacAulay - Instagram

    Episode Resource:

    • Episode 127: Why you need a process before launching your business with Kim Charbonneau

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Power of Process is back! Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    52 min
  • 300. Behind the Mic: Rebecca Hay Shares What’s Changed in Her Design Business with Special Host Darla Powell
    Sep 8 2025

    Celebrate 300 episodes of Resilient by Design with this behind-the-mic special.

    For the 300th episode, Rebecca Hay switches seats and becomes the guest! Darla Powell, founder of Wingnut Social, interviews Rebecca about the evolution of her design business, her shift into coaching, and the lessons she’s learned along the way.

    From pricing and profits to confidence and consistency, this milestone episode gives you a raw look at what it takes to grow a resilient interior design business. Plus, stick around for Rebecca’s surprise turn as interviewer when Darla shares her take on AI, SEO, and ChatGPT for designers.

    THANK YOU for listening and here's to 300 more!

    Episode Resources:

    • Episode 237: Transforming a side hustle into a full-time interior design business with Andrea Krill
    • Episode 150: Instagram marketing and being yourself on social media with Darla Powell
    • Episode 171: The biggest 2 year business transformation with Jocelyn Polce
    • Episode 287: The Fastest 2-Month Design Business Transformation You’ll Ever Hear with Melissa McDonald
    • Learn more about Darla Powell and Wingnut social at her website here!

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    48 min
  • 299. Indecisive Clients, Scope Creep, and Upholstery Sales: your questions answered (Ask Rebecca)
    Sep 4 2025

    Clients who can’t decide, projects that grow beyond scope, and upholstery that’s tough to sell without a sit test — sound familiar? In this Ask Rebecca episode, Rebecca Hay shares how she tackles these common design dilemmas.

    Learn how to:

    • Guide indecisive clients toward confident decisions

    • Sell upholstery without relying on retail showrooms

    • Manage scope creep with clear agreements (and less stress)

    Get the behind-the-scenes strategies Rebecca uses in her own design firm so you can handle these challenges with more ease and confidence.

    Episode Resources:

    • Episode 294: Ask Rebecca: Interior Design Project Management, Client Red Flags & More

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    25 min
  • 298. The Mindset Trap that holds Interior Designers back from success & how to overcome it
    Aug 28 2025

    Do you ever feel like you’re behind in your design business? Like you should already be further along, have more clients, or be making more money? That’s the mindset trap that keeps so many interior designers from feeling confident and successful.

    In this episode of Resilient by Design, Rebecca Hay breaks down how to overcome this trap by shifting from focusing on “the gap” (where you think you should be) to “the gain” (how far you’ve already come).

    You’ll walk away with tools to reframe your thinking, celebrate your progress, and finally stop holding yourself back from success.

    Episode Highlights:

    • The biggest mindset trap interior designers fall into

    • How to measure progress in a way that builds confidence

    • Why your past wins are the key to future momentum

    • A practical exercise to reset your mindset today

    Hit play and start seeing your growth for what it really is—success in action.

    Episode Resources:

    • The Gap and The Gain

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

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    15 min
  • 297. Why getting more clients feels overwhelming and how to fix it
    Aug 21 2025

    Do you ever feel excited at the thought of getting more clients, but then suddenly dread sets in? You’re not broken, you just don’t have the right systems in place.

    In this episode, I’m sharing why more clients can feel overwhelming and what you can do to finally feel confident saying “yes” to the projects you want. I’ll walk you through the shifts I made that took me from anxious and overworked to running a seven-figure firm with ease.

    Tune in to learn how to build systems that eliminate decision fatigue, improve the client experience, and make growth exciting again.

    Download our Free Resources

    ➡️ Pre-qualify your clients with my Discovery Call Script

    ➡️ Stay confident from beginning to end with my Consultation Checklist

    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

    Looking to elevate your business? Learn more about our courses

    ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

    ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

    ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

    Voir plus Voir moins
    13 min