According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn’t have to be a design marathon. In this episode Ryan lays out a “template ‣ angle ‣ offer” testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets.

Key Takeaways:

• Why your very first test should be a dead-simple “5-reasons-why” listicle built around your best-performing ad headline.
• How adding a second offer page after a listicle—making the funnel longer—actually increases conversion and AOV.
• Why raw Facebook-comment screenshots beat polished testimonial carousels
• How this 1 KPI stack actually tells a fuller story than ROAS.
• Why strict URL naming conventions keep you from “landing-page spaghetti” and what you can learn from them.
• The post-purchase upsell that is grabbing a 20 % take-rate.

Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com

To connect with Ryan Doney send him a DM at https://x.com/theryandoney

To learn more about Page Deck visit them here: https://www.pagedeck.com/

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

This week Brad, Zach & Andrew tear into whitelisting, the practice of running Meta ads from a page that isn’t your brand's page. They walk through the wins of how well they work and dissect what is actually moving the needle: the creative or the non-branded page. They cover the different page types brands should be testing along with creating a scalable process to gaining new whitelisted creatives.

And lets not forget the one Meta Ads Library hack that lets you spy on any competitor’s whitelisted ads.

Key Takeaways:

• How duplicating an existing ad but changing only the Facebook page unlocked a 5X return.
• Why "celebrities” creatives tend to only spike CTR yet tank conversions, and how to spot this trap early.
• The page type (brand page, creator page, or unaffiliated “meme-itorial”) that outperforms for each demo
• How to budget creator fees using a flat rate plus a %-of-spend bonus, so everyone roots for scale
• The page type that is the cheapest, no-brainer starting point for first-time whitelisters
• Why a 60-day contract is your go-to to de-risk your first whitelisting test

Leadsie Is Your Shortcut to Scalable Whitelisting Stop chasing screenshots.

Skip the “how do I give access?” DMs. With Leadsie, one link lets creators whitelist your brand - no confusion, no delays.

Learn more about Leadsie and and exclusive offer just for Scalability School listeners https://www.leadsie.com/partner/scalability-school

Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

The trio break down the levers that can turn plain-vanilla promos into a revenue generating machine. Using real-world tests from snack bars, socks, and pet-supplement brands, they show how smart bundling, “buy-more-save-more” ladders, and subscription sweeteners can:

📈 lift AOV 40 %+ without tanking CAC,

📈 push new-customer revenue up 250 % YoY, and

📈 shorten payback windows to 45 days even in CPM spikes.

They walk through the math that compares in-house offers and reveal the exact wording that beat a 20 % off code. They even share their guardrails for knowing when to raise the discount versus stacking perks (free shipping, VIP access, etc.).

Key Takeaways:

• ✅ What’s the fastest way to add $10 to $20 of AOV without touching product cost.
• ✅ How many SKUs belong in a variety bundle before choice-paralysis kills conversion.
• ✅ Which buy-more-save-more ladder (10 / 15 / 20 %) balances margin and CPA best.
• ✅ The CAC-to-AOV ratio a subscription starter kit should be at to beat a one-time discount
• ✅ When to rip the Band-Aid and raise prices before launching an offer.
• ✅ The One KPI signal that a loss-leader welcome deal is actually profitable by day 45.
• ✅ How to name your bundle so it feels premium—not like a clearance kit.
• ✅ The “value-stack” checklist Brad uses before any promo goes live.

🔔 Subscribe for more tactical growth tips every week.

Learn more about the Scalability School Podcast at https://scalabilityschool.com

To connect with Andrew Foxwell send an email: Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership