Do you automatically get defensive when a sales person tries to sell you a product? If your answer is yes, then you are not alone. Connie Whitman, CEO of Whitman & Associates, LLC, has been in sales for almost 40 years and is actively trying to change this negative narrative of salespeople. Instead of seeing sales as manipulative or sleazy, Connie and her team are remodeling sales into an experience of service with care, love, and respect.

Connie shares one of the most prominent problems in the sales industry: buyer resistance. Buyer resistance is a potential buyers’ hesitation towards purchasing the product or listening to the salesperson’s pitch about said product. Every salesperson experiences this during their career, but where does it come from? Connie suggests that the origin of buyer resistance today comes from movie tropes about aggressive salespeople forcing you into buying a product as shown in the 2013 hit drama, Wolf of Wall Street. Connie hopes to break down buyer resistance with her sales remodeling strategy that includes treating her clients with compassion and appreciation.

Tune into this week’s episode of Get Rich Without Being a Bitch for a conversation with Connie Whitman about her journey to recreate the mainstream sales approach. Learn more about the 5 layers of buyer resistance, why punctuality is a deal breaker, and how to tackle the questions that no one else is asking.

Quotes

• “The danger is that we all have buyer's resistance.” (04:28-04:33)

• “So, changing the sales game. It's a game right? And I don't mean that there's got to be a winner and a loser. For me in my game, everybody wins. Everybody walks away with something, right?” (14:13-14:23)

• “I will not work with clients that don't respect me. I have way too much respect for myself.” (19:48-19:54)

• “The more you give, the more you get. I really believe that, and I live that way.” (47:13-47:20)

• “I really believe that sales is important for us to thrive, not just survive.” (53:59-54:04)

• “If you have that zone of genius, don’t be afraid to ask and get paid for that zone of genius because your expertise is YOUR expertise and not everybody has it!” (55:30-55:40)

Links

Connect with Connie Whitman:

Eliminate the 5 Layers of Buyers Resistance: https://whitmanassoc.com/eliminatethefive/

Connie’s FREE Communication Style Assessment (CSA): https://whitmanassoc.com/csa/

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