In this mini training, I reveal why your ideal customers are scrolling past your content and share my Content Trust Bridge Framework - the strategic approach to creating content that actually converts followers into paying customers.

• Why random content keeps you invisible to your ideal customers
• The 3 fatal mistakes keeping your perfect customers from seeing you as THE solution
• My Content Trust Bridge Framework using Inspirational, Educational, and Authority content
• The exact content mix that builds trust and drives sales (30/40/30 formula)
• How to strategically use going live, stories, and talking head videos
• Platform-specific strategies for maximum impact

• Most entrepreneurs post whatever they feel like posting that day
• Different content types serve different purposes in the buying journey
• Your ideal customer needs to go through a specific trust journey before buying

Step 1: INSPIRATIONAL Content (30% - The Visibility Stone)

• Purpose: Get attention, build connection, show personality
• Answers: "Do I like this person? Do they inspire me?"
• Formats: Story shares, mindset moments, transformation stories

Step 2: EDUCATIONAL Content (40% - The Connection Stone)

• Purpose: Establish expertise, provide value, build trust
• Answers: "Does this person know what they're talking about?"
• Formats: Teaching sessions, frameworks, how-to content

Step 3: AUTHORITY Content (30% - The Trust Stone)

• Purpose: Prove you get results, show social proof
• Answers: "Has this person actually gotten results? Will this work for me?"
• Formats: Client wins, testimonials, behind-the-scenes process

• Instagram Stories: Perfect for all three content types
• Going Live: Best for education and authority content
• Talking Head Videos/Reels: Great for inspiration and education

1. Audit your last 10 posts - what percentage are inspirational vs educational vs authority?
2. Plan your next week using the 30/40/30 content split
3. Choose one format you've been avoiding and commit to trying it this week

• Free 5-Day Sold Out Content Challenge
• VIP Experience with daily coaching + content audits
• Private 1:1 calls (first 5 VIPs only)

Ready to stop random posting and start creating content that converts? Join my free 5-Day Sold Out Content Challenge starting Monday. VIP spots include daily coaching and content audits - first 5 get private 1:1 calls!

trishwarecoaching.com/soo

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen...

In this game-changing episode, Trish breaks down the brutal truth about viral content and why your engagement metrics might be keeping you broke. Using real data from her own accounts and industry research, she reveals why a post with 10 million views made $0 while "ugly" content with minimal engagement generates five figures monthly.

This episode will completely shift how you think about content creation and success metrics.

Proverbs 31:16-18 Breakdown for Content Creators:

• "She considers a field and buys it" = Strategic platform selection, don't post everywhere
• "With the fruit of her hands she plants a vineyard" = Content assets that generate long-term revenue
• "She dresses herself with strength" = Learning conversion skills and messaging strategies
• "She perceives that her merchandise is profitable" = Tracking real business results, not vanity metrics

1. Audit your last 20 posts - categorize as "engaging" vs "converting"
2. Start paying attention to conversion metrics - DMs, calls booked, sales made
3. Create one conversion-focused post this week - client result, process explanation, or problem callout
4. Stop chasing trends that don't align with your business goals
5. Implement the conference room perspective - value quality audience over quantity

JOIN THE SOLD OUT OFFER CHALLENGE

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Trish tackles the frustrating reality many entrepreneurs face: gorgeous content, engaged audiences, but empty shopping carts.

In this episode, she reveals why your beautiful "storefront" isn't converting browsers into buyers and shares the exact formula that transformed her business from free content machine to seven-figure success.

Your Instagram and social media are like a beautiful storefront - people browse, admire, even come inside, but they leave empty-handed every time. The issue isn't your content quality; it's that you're missing the crucial ability to close the sale.

1. Attract your ideal BFE (Best Fan Ever)
2. Build trust with your expertise and authority
3. Guide them to a sale ← This is where most entrepreneurs fail

Stop looking for content hacks, trending audios, or prettier graphics. The problem isn't your content - you don't know how to move people from connection to conversion. And connection without conversion is just expensive content creation.

You need all three, but here's the game-changer: flip how you present your value content.

Before: "Five tips for labor pain" After: "You know what breaks my heart? When I see a mom walk out of her birth feeling like it happened TO her instead of WITH her. That's exactly why I created the Calm Labor, Confident Birth course - because you deserve to feel powerful in your birth, not powerless."

Value + Vulnerability + Clear Next Step = Sales

Most entrepreneurs nail the first two but forget to direct people where they want them to go.

The people who need what you have are scrolling social media RIGHT NOW, desperately looking for someone who gets it and has a solution. If you're not clearly communicating how you can help them, they'll find it somewhere else.

Look at your last 10 pieces of content and ask:

• Did I give them a clear next step?
• Did I tell them what to do?
• Did I connect the value to how I can help them?
• Am I taking them across the bridge?

If the answer is no, it's time to change your approach.

Ready to transform your content from beautiful but broke to a conversion machine?

DM Trish on Instagram @IAmTrishWare with the word "READY" to learn about the Sold Out Offer Challenge.

Or join the next challenge here

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with...