In this mini training, I reveal why your ideal customers are scrolling past your content and share my Content Trust Bridge Framework - the strategic approach to creating content that actually converts followers into paying customers.

• Why random content keeps you invisible to your ideal customers
• The 3 fatal mistakes keeping your perfect customers from seeing you as THE solution
• My Content Trust Bridge Framework using Inspirational, Educational, and Authority content
• The exact content mix that builds trust and drives sales (30/40/30 formula)
• How to strategically use going live, stories, and talking head videos
• Platform-specific strategies for maximum impact

• Most entrepreneurs post whatever they feel like posting that day
• Different content types serve different purposes in the buying journey
• Your ideal customer needs to go through a specific trust journey before buying

Step 1: INSPIRATIONAL Content (30% - The Visibility Stone)

• Purpose: Get attention, build connection, show personality
• Answers: "Do I like this person? Do they inspire me?"
• Formats: Story shares, mindset moments, transformation stories

Step 2: EDUCATIONAL Content (40% - The Connection Stone)

• Purpose: Establish expertise, provide value, build trust
• Answers: "Does this person know what they're talking about?"
• Formats: Teaching sessions, frameworks, how-to content

Step 3: AUTHORITY Content (30% - The Trust Stone)

• Purpose: Prove you get results, show social proof
• Answers: "Has this person actually gotten results? Will this work for me?"
• Formats: Client wins, testimonials, behind-the-scenes process

• Instagram Stories: Perfect for all three content types
• Going Live: Best for education and authority content
• Talking Head Videos/Reels: Great for inspiration and education

1. Audit your last 10 posts - what percentage are inspirational vs educational vs authority?
2. Plan your next week using the 30/40/30 content split
3. Choose one format you've been avoiding and commit to trying it this week

• Free 5-Day Sold Out Content Challenge
• VIP Experience with daily coaching + content audits
• Private 1:1 calls (first 5 VIPs only)

Ready to stop random posting and start creating content that converts? Join my free 5-Day Sold Out Content Challenge starting Monday. VIP spots include daily coaching and content audits - first 5 get private 1:1 calls!

trishwarecoaching.com/soo

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen...

In this game-changing episode, Trish breaks down the brutal truth about viral content and why your engagement metrics might be keeping you broke. Using real data from her own accounts and industry research, she reveals why a post with 10 million views made $0 while "ugly" content with minimal engagement generates five figures monthly.

This episode will completely shift how you think about content creation and success metrics.

Proverbs 31:16-18 Breakdown for Content Creators:

• "She considers a field and buys it" = Strategic platform selection, don't post everywhere
• "With the fruit of her hands she plants a vineyard" = Content assets that generate long-term revenue
• "She dresses herself with strength" = Learning conversion skills and messaging strategies
• "She perceives that her merchandise is profitable" = Tracking real business results, not vanity metrics

1. Audit your last 20 posts - categorize as "engaging" vs "converting"
2. Start paying attention to conversion metrics - DMs, calls booked, sales made
3. Create one conversion-focused post this week - client result, process explanation, or problem callout
4. Stop chasing trends that don't align with your business goals
5. Implement the conference room perspective - value quality audience over quantity

JOIN THE SOLD OUT OFFER CHALLENGE

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Trish tackles the frustrating reality many entrepreneurs face: gorgeous content, engaged audiences, but empty shopping carts.

In this episode, she reveals why your beautiful "storefront" isn't converting browsers into buyers and shares the exact formula that transformed her business from free content machine to seven-figure success.

Your Instagram and social media are like a beautiful storefront - people browse, admire, even come inside, but they leave empty-handed every time. The issue isn't your content quality; it's that you're missing the crucial ability to close the sale.

1. Attract your ideal BFE (Best Fan Ever)
2. Build trust with your expertise and authority
3. Guide them to a sale ← This is where most entrepreneurs fail

Stop looking for content hacks, trending audios, or prettier graphics. The problem isn't your content - you don't know how to move people from connection to conversion. And connection without conversion is just expensive content creation.

You need all three, but here's the game-changer: flip how you present your value content.

Before: "Five tips for labor pain" After: "You know what breaks my heart? When I see a mom walk out of her birth feeling like it happened TO her instead of WITH her. That's exactly why I created the Calm Labor, Confident Birth course - because you deserve to feel powerful in your birth, not powerless."

Value + Vulnerability + Clear Next Step = Sales

Most entrepreneurs nail the first two but forget to direct people where they want them to go.

The people who need what you have are scrolling social media RIGHT NOW, desperately looking for someone who gets it and has a solution. If you're not clearly communicating how you can help them, they'll find it somewhere else.

Look at your last 10 pieces of content and ask:

• Did I give them a clear next step?
• Did I tell them what to do?
• Did I connect the value to how I can help them?
• Am I taking them across the bridge?

If the answer is no, it's time to change your approach.

Ready to transform your content from beautiful but broke to a conversion machine?

DM Trish on Instagram @IAmTrishWare with the word "READY" to learn about the Sold Out Offer Challenge.

Or join the next challenge here

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with...

Let’s talk about that tight, shaky feeling in your chest when you’re about to post something bold.

The fear when you raise your prices.

The nerves when you finally show up and say what you really want to say...

That’s not a sign to stop. That’s a signal you’re growing.

In this identity-rich episode of Sold Out Sales School, I’m walking you through why discomfort is actually a green light in your business—and how to stop mistaking growth for danger.

You’ll learn:

🔥 The difference between fear and expansion (and how to tell which one you’re feeling)

🔥 Why staying “comfortable” is keeping you broke, burnt out, and invisible

🔥 How I built a 7-figure brand by showing up messy, scared, and certain anyway

🔥 The truth about selling, leading, and speaking from your next-level self—before it feels easy

This is for the woman who’s been feeling the pull to go bigger…

but keeps waiting to feel more “ready.”

Newsflash: readiness is a decision, not a feeling.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Let’s be honest—you’re not selling because you’re not actually talking about your offer.

In this episode of Sold Out Sales School, I’m giving you a truth bomb that changed everything for me and for my clients:

📢 If you’re not selling every day, you’re not making money every day.

And no—posting “valuable” content without actually selling doesn’t count.

This episode will walk you through the simple sales rhythm that built my 7-figure birth business and my multi-6-figure coaching brand:

👉 One offer

👉 One message

👉 One platform

👉 One month at a time

Inside this episode, you’ll learn:

• Why most online entrepreneurs are barely whispering their offers (and how to stop)
• The real reason your sales feel inconsistent and scattered
• How to speak to one problem with one solution for exponential growth
• The simple repeat-it-daily strategy I give my clients to create sold out offers
• What makes a B2C brand actually convert (hint: it’s not fancy funnels)

Whether you’re selling a birth course, a coaching package, or a digital membership—this is your playbook.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Let’s be honest:

You don’t need another sales script or 17-step funnel.

You need to know how to say what you mean in a way that moves people to buy.

In this episode of Sold Out Sales School, I’m giving you the truth about problem-aware messaging—the exact strategy that took me from labor nurse with a dream…

to getting stopped in European airports by women whose birth stories I changed.

Messaging isn’t fluff.

✨ It’s connection.

✨ It’s clarity.

✨ It’s the thing that makes your Best Fan Ever say “OMG—is she reading my mind?!”

Here’s what we dive into:

🔥 The biggest mistake I made when I started—and how I fixed it

🔥 Why traditional coaches don’t understand how to message to real people (B2C)

🔥 The 3 components of messaging that actually converts

🔥 How to speak to the heart of your audience so they stop scrolling and start buying

🔥 Real prompts to start writing content that connects immediately

If your content isn’t converting—this is the fix.

✨ If this episode landed, here's what to do next:

✅ Tap Subscribe so you don’t miss next week

✅ Leave a review—it fuels this mission

✅ Share this with a queen who needs to clean up her messaging and get paid

Because connection > credentials. And clarity? It cashes checks.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Let’s cut to it:

If you’re doing all the things and still not making consistent sales—

It’s not your offer. It’s your messaging.

In this episode of Sold Out Sales School, I’m breaking down the brutal truth most coaches won’t tell you:

🧠 You’re not converting because people don’t get what you do.

👀 They’re confused.

😶 And confused people don’t buy.

I’ll teach you how to shift that—today.

Inside this episode, you’ll learn:

✨ Why your expert language is hurting—not helping—your conversions

✨ How to simplify your message without dumbing it down

✨ The difference between talking to everyone and calling out your Best Fan Ever

✨ How to test your content and find your message-market match

✨ Why showing up confidently starts with clarity (not Canva)

If you’ve been ghosted by your own posts, shouting into the void, or wondering “why aren’t they buying?” — this episode is your turning point.

Because once your message is clear?

Your audience listens. Your DMs light up. And your Stripe starts popping.

Resources:

Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.

Download Here

Ready for high-touch coaching from a unicorn who actually gets the B2C space?

DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.

✨ Apply to the Catalyst Queen Mastermind ✨

🔥 Want support stepping into your power & selling your offer with confidence?

Join the next round of the Sold Out Offers Challenge here

Connect with Trish:

Instagram

YouTube

🎧 Loved this episode?

Here’s how to show the love:

✨ Tap Subscribe so you never miss a weekly drop

✨ Leave a review (it helps this unicorn podcast reach more queens like you!)

✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back

Produced and edited by Vaden Podcast Services

And as always—

That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it