Building the Competition Slide

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The startup pitch deck should contain a competition slide.

Some founders start the pitch with, ‘we have no competition’.

Avoid this, as investors will interpret this as if there is no market.

The purpose of the competition slide is to show your competitive advantage.

What do you have that others don’t have?

It’s important to know your market and the players within it.

It’s also key to know what customers value -- price, performance, other?

Here are the steps in building the competition slide:

List out the direct competitors -- those who compete with you head-on.

List out the indirect competitors -- other options the customer has, such as doing nothing.

Show your market positioning -- where do you stand relative to others.

Call out your differentiation -- how you are unique.

Show potential competition that may arise.

Show the product from the customer’s point of view.

If possible, define your competitive advantage with numbers.

For example, our product reduces cost by 3X.

Use these steps to build your competition slide.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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