Are you tired of chasing every shiny video trend—only to feel lost about what actually works to grow your brand?

This episode cuts through the noise with real, strategic takeaways from the Wistia 2025 State of Video Report—no guesswork, no overwhelm, just insights that actually matter for coaches, service pros, and podcasters.

IN THIS EPISODE, YOU’LL LEARN HOW TO:

• Use both long-form and short-form videos with purpose—instead of jumping on every trend
  
• Tap into “forgotten” thank you and confirmation pages to create deeper connections and engagement
  
• Repurpose webinars and livestreams into a steady stream of marketing assets
  
• Apply AI tools to your video workflow without sacrificing your authenticity
  
• Shift from constant content creation to promoting what you’ve already made—so your work finally gets seen

KEYWORDS:
video marketing for coaches, livestream business growth, repurposing webinars, AI video tools for entrepreneurs, brand visibility over 40

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Are you trusting the wrong tools with your video content? This week, Tanya exposes the surprising changes in tech platforms that could impact your visibility, income, and creative control—and gives you the real talk you need to thrive in a fast-changing digital world.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Identify what recent CapCut terms of service changes mean for your content ownership

• Adjust your Facebook video strategy now that every video is a Reel—whether you like it or not

• Safeguard your investment on AppSumo and spot red flags before you buy another tool

• Experiment with Canva’s and Midjourney’s new AI video features for stand-out marketing

• Avoid legal and workflow pitfalls by building your own “platform-proof” systems

• Turn shifting trends into opportunities to engage clients and protect your creative work

EPISODE TIMESTAMPS:

0:00 - Welcome, audience check-in & why Juneteenth matters for entrepreneurs

08:31 - CapCut’s controversial terms: privacy risks & creative rights

24:33 - Facebook’s shift: All videos are now Reels

37:28 - AppSumo’s new transparency and refund policies

48:03 - Canva and VO3: AI video tools for coaches & creators

61:20 - Midjourney adds video—should small businesses care?

73:16 - Mindset, next steps, and your possibilities recap

KEYWORDS:

video content ownership, CapCut terms of service, Facebook Reels for coaches, AI video tools Canva, AppSumo refunds

CALL TO ACTION:

Want practical strategies to grow your audience and safeguard your video content? Take Tanya’s free “Stream Personality Quiz” at StreamLikeaBoss.tv for your personalized action plan—and get exclusive tips on building a sustainable, platform-proof video brand.

RESOURCES FOR YOU:

Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

ABOUT OUR HOST:

Tanya Smith is a veteran livestream strategist and business coach for midlife entrepreneurs, known for her straight-shooting approach and knack for making complex tech easy to understand. Her mission: Showing service-based business owners how to see more possibilities and take confident action on their creative goals.

Worried about using the wrong music and having your videos silenced—or worse, taken down? Discover how to confidently add the right soundtracks to your livestreams without risking copyright headaches or disruptions to your brand presence.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Pinpoint the real risks of using copyrighted music (and why “I do not own the rights” won’t protect you)
• Compare the top free and paid royalty-free music sources for livestreamers and podcasters
• Evaluate the differences between “copyright free” and “royalty free” — and why it matters for your business
• Use AI-driven music tools to create unique tracks tailored to your brand vibe
• Protect your content and reputation across multiple streaming platforms with clear, actionable steps

EPISODE TIMESTAMPS:
0:00 – Welcome and why using safe music matters
4:05 – What happens if you get flagged (real stories from the field)
12:08 – Copyright free vs. royalty free: Making sense of the licenses
19:13 – Top 3 safe music sources revealed (+ a bonus AI tool)
25:51 – Policy pitfalls: Attribution requirements and multi-platform tips
34:47 – Live demo: Creating custom music with Suno AI
48:29 – Action steps to keep your streams (and business) safe

KEYWORDS:
royalty-free music, livestream copyright, video branding, podcast music sources, AI music for creators

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Ever felt drained by content creation, forcing yourself to “show up” when you'd rather crawl under a rock? In this refreshingly real episode, Tanya Smith shares a practical reboot strategy for midlife entrepreneurs and creators ready to trade burnout for genuine impact—and thriving audiences.

IN THIS EPISODE, YOU'LL LEARN HOW TO:
• Recognize the signs of creator burnout (hint: you’re not alone)
• Reset your purpose and align your content with your real “why”
• Build an authentic, flexible routine that energizes you (not exhausts you)
• Create video content that resonates, even when life throws curveballs
• Reconnect with your audience and yourself while maintaining boundaries
• Use simple frameworks to clarify your brand message and workflow
• Tap into Tanya’s behind-the-scenes tools for beating fatigue and staying visible

EPISODE TIMESTAMPS:
0:00 – Introduction and Tanya’s candid check-in
04:36 – The reality of burnout: why it happens, how it feels (you’re not a robot!)
08:48 – Step 1: Reset Your Purpose (and the 5 reasons for content creation)
29:30 – Step 2: Create with Energy, Not Obligation (+ real-life examples)
52:33 – Step 3: Reconnect with Real People (and why it matters for your brand)
1:01:10 – Building your “creator win” folder and practical takeaways
1:06:38 – Upcoming resources, next steps, and Tanya’s invitation

KEYWORDS:
creator burnout, livestream strategies, video content for coaches, midlife entrepreneurs, business visibility

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Feeling overwhelmed by the chaos of booking and managing podcast guests? Discover how to turn confusion into structured, repeatable systems that save time, reduce stress, and deliver incredible guest and audience experiences—so you can focus on showing up brilliantly on camera.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Build a guest vetting and onboarding process that reflects your brand and sets the tone
• Ask key questions that lead to engaging, on-topic interviews (and fewer awkward moments)
• Use actionable pre-interview and prep strategies to help guests shine
• Set boundaries gracefully—even with friends—so your podcast delivers consistent value
• Select and use tools and templates to automate scheduling, communication, and post-production
• Handle tricky conversations and “off-the-rails” interviews with confidence
• Organize your content and workflows for easy scaling as your show grows

EPISODE TIMESTAMPS:
00:00 – Introduction and why structure matters for guest interviews
05:46 – The complete pre-interview workflow: vetting, forms, and welcome packages
19:14 – How to prep your guest (tech, expectations, and why it matters)
35:48 – Structuring interviews to stay on-topic, set boundaries, and keep things engaging
45:23 – Tools and automation to fill your guest seat and save time
48:40 – The critical decisions you must make before inviting guests
57:43 – Action steps, real-life stories, and your next best move

KEYWORDS:
video podcast workflow, guest interview tips, livestreaming for coaches, podcast guest onboarding, video marketing systems

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Feeling trapped on the social media hamster wheel, never knowing if your audience will actually see your hard work? In this episode, we talk real solutions to finally own your audience, stop chasing algorithms, and build a reliable platform that works for you—not against you.

IN THIS EPISODE, YOU’LL LEARN HOW TO:
• Recognize when it’s time to shift away from traditional social media dependency
• Apply the OWN framework to build a “platform-proof” business
• Use Substack’s powerful tools to combine video, newsletters, and community—all under one roof
• Repurpose your video content for smarter, more effective engagement
• Decide if and when to experiment with new platforms without risking your sanity (or your audience)

EPISODE TIMESTAMPS:
0:00 – Welcome, audience roll call, and tonight’s agenda
6:39 – Why leaving Facebook and Instagram isn’t the end of the world
12:39 – Top 3 real-life stories driving the creator exodus
22:38 – OWN Formula: The antidote to rented land
29:24 – Substack 101: Video, notes, email—and why it’s different
43:12 – Honest take: Should you bet your future on Substack?
57:00 – Fast recap, takeaways, and your next best action

KEYWORDS:
grow your audience, Substack for video creators, escape social media algorithms, platform proof business, email list building

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Tired of being at the mercy of ever-changing social media algorithms? If you’re ready to build a thriving coaching or service business that isn’t controlled by platform updates—or burnout—this episode will show you the mindset and systems you need to take charge.

IN THIS EPISODE, YOU’LL LEARN HOW TO:

• Shift from “renting” attention on social platforms to truly owning your audience
• Build evergreen assets that work for you 24/7, not just a flash-in-the-pan post
• Systemize your content strategy so your business keeps growing—even if you take a break
• Repurpose one video into multiple touchpoints, saving time while staying visible
• Replace vanity metrics with real business results, so likes don’t distract you from building revenue
• Automate content scheduling without losing your authentic connection
• Cultivate a supportive community that drives growth beyond algorithms

EPISODE TIMESTAMPS:
0:00 – Introduction: Escaping the algorithm trap
5:37 – Mindset Shift #1: Own your audience, stop renting space
12:08 – Mindset Shift #2: Create evergreen content for sustainability
20:40 – Shift #3: Escape content overload with a smarter repurposing system
29:44 – Shift #4: Ditch random posts—automate with purpose
39:04 – Shift #5: From chasing likes to valuing real connections
50:17 – Shift #6: Building community over isolation, plus next steps

KEYWORDS:
livestream marketing, content strategy for coaches, evergreen content, video automation for entrepreneurs, audience growth tips

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!

Ever freeze up on camera or wonder how to keep your livestream from going off the rails? In this episode, Tanya Smith reveals four practical and flexible scriptwriting styles that fit your personality—so you can show up prepared, ditch the stress, and connect with your audience every time.

IN THIS EPISODE, YOU'LL LEARN HOW TO:

• Identify your natural planning style and match it to the right streaming script

• Build effective outlines, bullet points, and even “sticky note” systems for your live video

• Use AI and simple tech tools to streamline your show prep—even if you’re not a techie

• Keep your message clear, engaging, and on-topic (without sounding like a robot)

• Handle on-the-fly changes, distractions, or tech hiccups with confidence and authenticity

EPISODE TIMESTAMPS:

0:00 - Welcome and why scripting matters for livestreamers
7:18 - Busting the myth of the "perfect script"
12:59 - How to find your unique “sweet spot” as a presenter
15:21 - The 4 live stream script styles explained (outline, bullet, sticky note, freestyle)
26:44 - Real-life workflow demos (Google Docs, Workflowy, using AI prompts)
33:30 - Staying flexible: what to do when inspiration (or challenge) strikes
46:54 - Recap, choosing your style, and audience Q&A

KEYWORDS:
livestream scripting, confident live video, video marketing for coaches, livestream planning, midlife entrepreneur tips

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!