As an entrepreneur for over eight years, I have come to understand first-hand the challenges and also amazing successes that come with selling authentically online.

When I first started my business, I remember feeling so ICK with myself when I would try to sell online. Something about it felt robotic, inauthentic, and insensitive. It wasn’t out of intention it was simply because I hadn’t made the connection to what selling my services truly was.

Turns out selling is a BIG part of running any business so I quickly began to adjust the way I sold and marketed online because I knew it was necessary and if it didn’t feel good to me, I knew I wouldn’t do it. Now, I get to support my clients and community members in finding their authentic voice when it comes to selling their services.

Today, I’m excited to share some of my top discoveries and tips with you because I know this is a main concern and struggle for a lot of authentic brand builders.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• Two selling trends that need to disappear because of their push strategy.

• Two of my favorite selling strategies that focus on pulling your audience in and making them feel seen, heard, and understood.

• The simple mindset shift I made that resulted in more consistent, feel-good sales as an online business owner.

As a firm believer in the power of authentic brand building, I've always been on the lookout for new perspectives and strategies to enhance my approach to social media. Although it's not my go-to marketing strategy, and I’ve had a bit of a love-hate relationship with it over the years, I recognize its potential in building your brand attraction and connection.

Today on the podcast, I’m excited to share a recent conversation I had with Blair Mlotek, the co-founder of Clio Social, where we talked more about her love of social media and how she supports her clients.

This was such a fascinating conversation and I felt like Blair was speaking my language on topics of authenticity, repurposing, and building connections.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• The 2024 social media trends that Blair and I are most excited about and how you can use them to your benefit as an online marketer.

• Blair’s top tips for planning your social media content efficiently and effectively.

• The importance of building community on social media and how Blair suggests getting started.

After last week’s episode, I had to expand a bit more on all things website optimization. I’m a big advocate, as you’ll see in today’s post, of having a Home Base for your brand (aka your website).

Your website is a powerful tool that allows you to control your narrative, support your audience as they move through the consumer buying journey, and drive conversions. It’s a crucial component in sustaining a business in the long run. Every month, I’m getting anywhere from 5,000 to 10,0000 visitors to my website. This tool allows me to create consistency in my marketing funnel, and make sure that those that land on my website are supported.

In this post, we'll dive into some top tips for optimizing your website and increasing conversions to help you make the most out of your online presence.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• How to create a clear website roadmap for your ideal customer that helps them move through the consumer buying journey with ease.

• The importance of reiterating or repeating yourself across your website copy, and the three main elements to repeat!

• A simple hack that can increase your conversions almost instantly!