In this episode of the Business of AI podcast, we’re joined by Ben Turner, co-founder of Electric Twin, a company creating cutting-edge synthetic populations to help organisations understand and predict human behaviour at unprecedented speed. Ben shares his journey from academic physicist at UCL, to applied AI leader at Faculty, to chief adviser in Number 10 during the Covid-19 crisis. That experience revealed a fundamental gap in our ability to model real-world behaviour, inspiring Electric Twin’s mission: to give decision-makers rapid, accurate insights that once required weeks of surveys and complex research.

Ben breaks down how Electric Twin builds “digital audiences” using advanced AI models, data science and social science, enabling companies to test ideas, messages and products in seconds rather than months. He also discusses powerful applications across marketing, product development, public policy and even predicting behavioural responses in areas like health or political engagement. With examples ranging from media companies to telecoms firms, Ben shows how synthetic audiences can accelerate decision-making and reduce reliance on slow, expensive traditional research. The conversation also explores the UK’s broader AI opportunity, the future of behavioural modelling, and how tools like Electric Twin could help shape smarter, evidence-driven policy.

#AI #ArtificialIntelligence #BusinessOfAI #ElectricTwin #SyntheticData #BehavioralScience #DataScience #AIMarketing #CustomerInsights #DigitalTwin #ProductInnovation #PublicPolicy #FutureOfAI #TechLeadership #UKTech #AIEthics #AIForecasting #InnovationLeadership #MarketingTech

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, host Tim Flagg sits down with chartered marketer, HubSpot Platinum Partner and AI & automation consultant Martin Broadhurst – to explore how AI is transforming marketing, sales and wider business operations. Martin shares his journey from early marketing automation through to working hands-on with generative AI, explaining how tools like HubSpot, Copilot and other platforms are making advanced automation, content creation and data insight accessible to everyday teams. Along the way, he gives real-world examples from SMEs, including using AI to clean thousands of messy CRM records in minutes, speeding up presentation creation, and helping organisations move from clunky legacy systems to cloud-based, AI-enabled workflows.

Tim and Martin also dive into the skills and culture needed to harness AI effectively, from building basic AI literacy across the workforce to giving leaders the confidence to set direction and redesign workflows rather than simply bolting AI onto broken processes. They discuss the opportunities for marketers to do more with less, the risks of complacency and over-reliance on AI outputs, and why businesses that ignore AI may find themselves overtaken by AI-first competitors. If you’re in marketing, sales, operations or leadership and want practical, grounded insight into how to use AI well, this episode is for you – and don’t forget to subscribe for more conversations at the intersection of AI, business and real-world practice.

#AI #Marketing #AIMarketing #DigitalTransformation #BusinessAI #ArtificialIntelligence #MarketingStrategy #FutureOfWork #Automation #GenAI #MarketingTech #MarTech #AIAutomation #SmallBusinessAI #AIForBusiness #ContentMarketing #TechTrends #2025Trends #ChiefAIOfficer #ProductivityTools

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of the UKAI Women in AI Podcast, host Zahra Shah sits down with Sarah Wyer, a leading PhD researcher specialising in gender bias in large language models. Sarah shares her non-linear journey into AI, from starting out in business and higher education, to discovering a passion for data, completing a master’s in computer science, and ultimately becoming an award-winning woman in tech. She explains how her research with Professor Sue Black revealed deeply embedded gendered and intersectional bias in early GPT models, and why the data choices made by AI developers profoundly shape societal outcomes. Her guiding principle is simple but powerful: technology must not leave people behind.

Sarah also reflects on the challenges she has faced: from access barriers in AI research to the urgent safety concerns arising from generative models, and outlines her current work mapping gender bias across GPT iterations up to GPT-5. She speaks candidly about the risks posed by sexualised AI systems, the importance of robust governance, and her belief that AI can still be a force for equality if society chooses to embed the right values. Looking to the future, she urges young girls and women not to be deterred from entering the field, highlighting the need for visible role models and supportive communities. The episode closes with Sarah’s call for collective action: to design AI that elevates people, protects vulnerable groups, and creates a more equitable digital world for everyone.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast: Women in AI, host Zahra Shah speaks with co-founder of AI Potential Mary Kemp, about her unexpected and transformative journey into the world of artificial intelligence. Mary reflects on moving from decades of corporate work in the US to becoming an “accidental startup” founder after discovering how dramatically generative AI could reshape her business. She shares honest insights into the early challenges, from rebuilding a client base to navigating uncertainty, and explains how giving back to local communities and charities helped her rebuild trust, networks and opportunities from the ground up.

Mary also discusses her growing focus on regulated industries such as health, finance and legal, where AI adoption requires sensitivity, rigour and long-term partnership. Looking to the future, she speaks passionately about democratising AI, encouraging women to step into the field with confidence, and ensuring this technological wave does not leave anyone behind. She highlights her work on a new charity supporting young women with confidence, community and ethical AI guidance. This thoughtful and inspiring conversation offers practical lessons for entrepreneurs, leaders and anyone curious about where AI can take them next.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, Tim welcomes Dr Catriona Wolfenden, Director of Product and Innovation at Weightmans, to explore how one of the UK’s leading law firms is reshaping its approach to technology, problem solving and client service. Catriona shares her journey from practising lawyer to heading a 34-strong innovation team, and offers real examples of how Weightmans has built tools that reduce risk, streamline processes and improve decision-making for clients in areas from disability discrimination to lorry regulation. She also explains why true innovation starts with understanding the problem – not rushing for the newest piece of tech – and how “faster chaos” is what happens when organisations skip the fundamentals.

Catriona and Tim also delve into the shifting role of lawyers in an age of automation, the importance of diverse multidisciplinary teams, the cultural dynamics inside modern law firms and how to support junior colleagues entering a profession that is changing rapidly. They discuss the realities of adopting AI in a heavily regulated environment, why “good old-fashioned AI” still solves many core challenges, and what the coming years may hold for legal tech and professional services. If you’re interested in innovation, legal practice, organisational change or the practical value of AI, this conversation is full of grounded insights and real-world experience.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, Tim is joined by Isabel Bathurst, solicitor, law firm consultant and co-founder of Legal AI. Isabelle shares her journey from early work with geographic information systems at Manchester University, through two decades in complex litigation, to helping law firms adopt AI in a way that actually fits how solicitors work. She explains why so many traditional case management systems frustrate lawyers, how disconnected tech stacks create inefficiency and inertia, and why AI needs to be designed around real legal workflows rather than forcing solicitors to become part-time IT operators.

The conversation digs into some of the biggest questions facing the legal sector: how to manage security and privacy with sensitive client and medical data, what “private AI” really looks like in practice, and how tools like document review, medical record summarisation and onboarding automation can support – rather than replace – legal professionals. Isabel also reflects on how AI is reshaping training and careers for junior lawyers and paralegals, freeing them from low-value grunt work so they can move more quickly into genuine legal analysis. If you’re interested in the future of legal practice, secure AI deployment, and how to make complex tech work for busy fee-earners and vulnerable clients alike, this episode is for you.

#BusinessOfAI #LegalAI #LawTech #ArtificialIntelligence #LegalInnovation #AInSecurity #DataPrivacy #CaseManagement #FutureOfLaw #UKAI #LegalTechUK #Solicitors #AIinLaw

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, Tim is joined by David Lane, founder of Fat Fish Digital, to explore what happens when decades of AI experience meet today’s hype cycle. David shares his journey from early AI research at BT AI Labs and the University of Sussex, through founding one of his first companies in the mid-2000s, to building Fat Fish Digital as a “technology orchestrator” working at the intersection of AI, mobile, and health tech. He talks about moving from mobile apps and gaming into cognitive health, why so many organisations still struggle with messy, unstructured data, and how Fat Fish helps clients turn dusty PDFs and policy documents into living, actionable knowledge – always with a human in the loop.

Tim and David then dive into some of the hardest questions leaders are facing: what actually counts as “AI”, how to avoid jumping to solutions before understanding the problem, and why interoperability, standards and governance matter more than shiny demos. They unpack the risks of shadow AI use in critical environments, the emergence of agentic AI (and protocols like MCP), and the huge security and compliance challenges coming towards 2026. David also shares advice for choosing AI partners, building the right skills inside organisations, and using frameworks and codes of conduct – including the work of UKAI’s Agentic Working Group – to make sure AI is deployed safely, responsibly and at real scale.

#BusinessOfAI #AIPodcast #FatFishDigital #DavidLane #ArtificialIntelligence #AgenticAI #HealthTech #DigitalHealth #UKAI #MachineLearning #AIEthics #AIGovernance #DataStrategy #UnstructuredData #NHS #AIForGood #TechnologyLeadership #FutureOfWork

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co