In this episode of The Business of Wellness with Jaclyn London, RD, Chris Choi, CEO of Mom's Meals, joins the show to discuss food as medicine, the intersection of food and healthcare, and the importance of nutrition in medical treatment and chronic disease prevention. He explains the mission of Mom's Meals, which provides medically tailored meals to individuals across the country, and the challenges faced in delivering these services. The conversation delves into the concept of food as medicine, the process of meal delivery, and the significance of medical nutrition therapy. Chris also addresses the controversy surrounding food processing and the need for a nuanced understanding of nutrition in the media. The episode concludes with a look at the future of food as medicine and the innovations that can enhance access to nutritious meals.

Timestamps:

00:00 Introduction to Food as Medicine

01:53 The Mission of Mom's Meals

03:33 Understanding Food as Medicine

07:15 The Process of Signing Up for Mom's Meals

08:57 Medically Tailored Meals Explained

10:49 Balancing Nutrition and Culinary Appeal

14:24 Navigating Cost and Accessibility

15:50 Addressing Diverse Needs in Nutrition

17:35 Impact on Health Outcomes and Policy Change

20:41 Controversy and Public Perception

23:58 The Surreal Experience of a High-Profile Visit

27:44 Navigating Criticism and the Importance of Dialogue

29:09 Understanding Ultra-Processed Foods and Nutrition

34:07 The Nuance of Food Processing and Safety

36:30 Inspiration from the Food as Medicine Movement

38:47 Collaboration for Policy Change in Nutrition

40:47 The Role of Technology in Nutrition Support

43:30 Future Goals for Mom's Meals and Maternal Health

Keywords: food as medicine, nutrition, health, Mom's Meals, medically tailored meals, healthcare, diet, wellness, chronic disease, food policy

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This week on The Business of Wellness, I’m joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn’t, and what it actually takes to create real impact in this space.

Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn’t just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.

We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.

If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one’s for you.

Timestamps:

0:00 Introduction to Wellness and Personal Journey

02:47 The Intersection of Brand and Product

05:50 Fear-Driven Marketing and Consumerism

09:04 The Fundamentals of Wellness

12:03 The Audacity to Live by Your Design

15:06 Navigating Leadership and Expectations

17:53 The Importance of Prioritization

21:00 The Three Rs of Resilience

23:51 Relighting Your Spark

27:04 Current Trends in the Wellness Landscape

36:18 The Seed Oil Debate and Market Responses

37:13 Brand Strategies: Unilever vs. PepsiCo

40:13 Building Trust in Wellness Brands

41:49 Retailers and Consumer Accountability

44:21 The Role of Community in Wellness

47:12 Tailoring Wellness to Community Needs

51:30 Generational Differences in Wellness Needs

56:09 The Intersection of Wellness and Arts

01:02:20 Starting a Wellness Brand: Key Considerations

Keywords:

wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellness

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In this episode of The Business of Wellness, Jaclyn London, RD breaks down everything from Expo West 2025—the biggest trade show in natural and functional foods. From the latest wellness trends (dragon fruit, GLP-1 marketing, and caffeine + protein combos) to behind-the-scenes industry buzz (the influence of MAHA, the show's winners and losers) and updates to the FDA's proposed Front-of-Pack Nutrition Label (FOPNL), I’m giving you behind-the-scenes intel on the nutrition news you need to know about, the brands to keep an eye on, and the influencers and policy changes that are shaping the food industry today.

What You’ll Learn in This Episode:

• The top 13 trends shaping food and beverage in 2025
• The truth about front-of-pack nutrition labeling and why it’s (likely to be) a waste of time & resources
• Regenerative Agriculture Certified and the status of sustainability claims
• How brands are marketing to GLP-1 users—and why some of it is just hype
• The rise of dates, pulses, electrolytes, tropical fruit, protein everything, and more prebiotic sparkling waters
• Why single-serve snacks and aluminum cans are taking over grocery aisles
• The wildest moments from the Make America Healthy Again (MAHA) panel and what it means for the future of food policy

Timestamps

00:00 Introduction to the Business of Wellness

01:48 Expo West 2025 overview

03:00 Front-of-Pack Nutrition Labeling panel & proposed policy

12:51 Trends from Expo West 2025 - 13 trends to watch in wellness, CPG food & beverage; dietary supplements & personal care.

21:52 Emerging ingredients and innovations

29:43 The future of food marketing

30:13 The nutritional value of dates

33:03 Mochi mania: The new snack trend

36:07 Mood and morality themes in food & beverage branding

39:40 The rise of pulses and legumes

42:46 Raw honey: A functional food rebrand

44:30 Plant-based vs. animal-based products

47:28 The Gell-Mann Amnesia Effect in nutrition media

49:00 MAHA Updates: The MAHA panel, behind-the-scenes insights, updates in the RFK Jr. Agenda & the food industry's response thus far

59:26 Expo West recap and closing thoughts

Connect with Jaclyn London, RD

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