This week on The Business of Wellness, I’m joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn’t, and what it actually takes to create real impact in this space.

Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn’t just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.

We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.

If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one’s for you.

Timestamps:

0:00 Introduction to Wellness and Personal Journey

02:47 The Intersection of Brand and Product

05:50 Fear-Driven Marketing and Consumerism

09:04 The Fundamentals of Wellness

12:03 The Audacity to Live by Your Design

15:06 Navigating Leadership and Expectations

17:53 The Importance of Prioritization

21:00 The Three Rs of Resilience

23:51 Relighting Your Spark

27:04 Current Trends in the Wellness Landscape

36:18 The Seed Oil Debate and Market Responses

37:13 Brand Strategies: Unilever vs. PepsiCo

40:13 Building Trust in Wellness Brands

41:49 Retailers and Consumer Accountability

44:21 The Role of Community in Wellness

47:12 Tailoring Wellness to Community Needs

51:30 Generational Differences in Wellness Needs

56:09 The Intersection of Wellness and Arts

01:02:20 Starting a Wellness Brand: Key Considerations

Keywords:

wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellness

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In this episode of The Business of Wellness, Jaclyn London, RD breaks down everything from Expo West 2025—the biggest trade show in natural and functional foods. From the latest wellness trends (dragon fruit, GLP-1 marketing, and caffeine + protein combos) to behind-the-scenes industry buzz (the influence of MAHA, the show's winners and losers) and updates to the FDA's proposed Front-of-Pack Nutrition Label (FOPNL), I’m giving you behind-the-scenes intel on the nutrition news you need to know about, the brands to keep an eye on, and the influencers and policy changes that are shaping the food industry today.

What You’ll Learn in This Episode:

• The top 13 trends shaping food and beverage in 2025
• The truth about front-of-pack nutrition labeling and why it’s (likely to be) a waste of time & resources
• Regenerative Agriculture Certified and the status of sustainability claims
• How brands are marketing to GLP-1 users—and why some of it is just hype
• The rise of dates, pulses, electrolytes, tropical fruit, protein everything, and more prebiotic sparkling waters
• Why single-serve snacks and aluminum cans are taking over grocery aisles
• The wildest moments from the Make America Healthy Again (MAHA) panel and what it means for the future of food policy

Timestamps

00:00 Introduction to the Business of Wellness

01:48 Expo West 2025 overview

03:00 Front-of-Pack Nutrition Labeling panel & proposed policy

12:51 Trends from Expo West 2025 - 13 trends to watch in wellness, CPG food & beverage; dietary supplements & personal care.

21:52 Emerging ingredients and innovations

29:43 The future of food marketing

30:13 The nutritional value of dates

33:03 Mochi mania: The new snack trend

36:07 Mood and morality themes in food & beverage branding

39:40 The rise of pulses and legumes

42:46 Raw honey: A functional food rebrand

44:30 Plant-based vs. animal-based products

47:28 The Gell-Mann Amnesia Effect in nutrition media

49:00 MAHA Updates: The MAHA panel, behind-the-scenes insights, updates in the RFK Jr. Agenda & the food industry's response thus far

59:26 Expo West recap and closing thoughts

Connect with Jaclyn London, RD

• Subscribe to The Business of Wellness with Jaclyn London, RD on Apple Podcasts, Spotify, and YouTube
• Follow @jaclynlondonrd on

In this episode of The Business of Wellness with Jaclyn London, RD, Jaclyn takes a deep dive into Robert F. Kennedy Jr.'s Senate confirmation hearings for Secretary of Health and the missed opportunities in addressing America's nutrition crisis. She breaks down why sweeping federal regulations and RFK Jr.'s proposed health strategies ultimately miss the mark—and what real solutions should look like.

Jaclyn then outlines five game-changing policies that could fix America's food system and improve public health:

1. Integrating cooking education in schools to improve nutrition literacy from an early age.
2. Reforming the Farm Bill to increase access to fresh fruits and vegetables.
3. Incentivizing restaurants and food service to reduce excessive added sugar, saturated fat, and sodium.
4. Strengthening marketing regulations for foods targeting kids and parents.
5. Ensuring insurance coverage for nutrition counseling by Registered Dietitians to make evidence-based nutrition guidance accessible to all.

She also discusses the power of transparency in the food industry, how deregulatory policies can shift incentives, and why bipartisan support is achievable for smart nutrition reform.

If you’ve ever wondered what real food policy reform should look like, this episode is a must-listen.

02:58 - Five Key Policies to Improve Public Health 05:48 - Why Cooking Education in Schools is Essential 09:06 - Reforming the Farm Bill for Better Food Access 12:10 - Strengthening Marketing Regulations for Kids’ Food 14:58 - How Local Agriculture Can Improve Community Health 18:07 - Combating Misleading Food Marketing 20:53 - Simplifying Food Labels for Consumer Clarity 24:21 - Innovative Strategies in the Produce Aisle 30:13 - The Need for Insurance Coverage for Nutrition Counseling 37:32 - The Best Strategies for a Healthier America 46:22 - Final Thoughts & Call to Action

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In the Season 3 premiere of The Business of Wellness, host Jaclyn London, MS, RD, dives deep into the Make America Healthy Again (MAHA) movement, spearheaded by RFK Jr., nominee for Secretary of Health. With her unique expertise as a registered dietitian, consultant, and author, Jaclyn unpacks the promises, pitfalls, and scientific inaccuracies in MAHA’s approach to food, nutrition, and public health.

Jaclyn brings her professional insight into the broader systemic issues behind America’s rising rates of chronic disease and why focusing on food additives, seed oils, and GMO crops distracts from meaningful public health solutions. She also explores how media narratives, wellness influencers, and Washington’s incentive structure fuel confusion about food and health.

In this episode, Jaclyn breaks down:

• The MAHA movement’s stated goals, including transparency in food production, promoting regenerative agriculture, and reforming the Dietary Guidelines for Americans.

• The science (or lack thereof) behind claims about artificial food dyes, glyphosate, seed oils, and ultra-processed foods.

• Why removing artificial ingredients from products won’t solve America’s public health crisis.

• Free-market, bipartisan approaches to solving America's health crisis

Listen to Learn:

• What MAHA’s critiques of Big Food and Big Pharma get right—and wrong—about food and health.

• Why food additives, seed oils, and GMO crops are NOT the root causes of America’s chronic disease crisis (and where to look instead...)

• How media, Big Tech, Big Wellness, and policy incentives create confusion about food and nutrition.

• Evidence-based, free-market solutions to improve health that could gain bipartisan support.

• The critical role of dietitians and practitioners in connecting science, policy, and consumer behavior.

Timestamps:

• 00:00 – Intro to Season 3 and RFK Jr.’s MAHA Movement

• 04:57 – Behind RFK Jr.’s nutrition philosophy and Jaclyn’s unique perspective

• 11:31 – MAHA’s goals: Transparency, Big Food, and Dietary Guidelines reform

• 20:31 – Where concerns about food additives come from

• 28:32 – Individual experiences vs. public health science

• 31:11 – The erosion of trust in public health institutions and food safety

• 38:14 – Global nutrition policy vs. America’s food culture

Welcome back to The Business of Wellness Podcast with host, Jaclyn London, RD! Today, Jaclyn sits down with Katia Pryce the CEO and founder of DanceBody. Katia shares her journey of starting and growing her dance fitness business, starting as a performer and realizing that people would pay her to work out with them, leading her to start Dance Body in 2013. She initially rented studio space and focused on building a community of dancers and fitness enthusiasts. As the business grew, she developed a structured formula for the classes optimized for scale, and hired performers who understood the dedication and commitment required. The business evolved before the pandemic, with a shift to digital streaming and a focus on building a hybrid model of in-person and online classes. Katia emphasizes the importance of community and creating a unique brand identity; the importance of being intentionality in business, and the struggle of saying no to specific opportunities so that you can focus on what matters. She shares her decision to focus on digital expansion rather than opening a new brick-and-mortar studio and emphasizes the value of organic brand awareness. Katia also highlights the need for a balanced approach to fitness, debunking the myth of low-impact workouts and emphasizing the importance of cardiovascular training and strength-building as we age.

Listen to this episode if you’re interested in:

• Starting a business based a creative passion.
• Learning how to build a strong community as the secret ingredient for the growth and sustainability of a business.
• Adapting to changing customer behaviors and preferences is essential for business evolution.
• How focusing on a specific niche and delivering exceptional value in that area can differentiate a brand.
• Why being intentional in business and saying no to tempting opportunities is crucial for success.
• Driving organic brand awareness through Instagram & YouTube
• Why a hybrid approach to a fitness business model is important, and the types of training that are most effective for long-term health & longevity— including cardiovascular fitness & stregnth-training— as we age.

Timestamps:

00:00 - Introduction and personal journey

05:05 - Developing a product, scaling a business, and building brandy equity & loyalty in the fitness space

08:16 - The rise of boutique fitness and the value of community

13:57 - Shifts in the wellness industry over the past decade

20:07 - Boutique fitness trends over the last decade & what's new & next for brands

30:01- The power of saying “no”

34:22 - Organic brand awareness

45:12 - Establishing a strong omnichannel business model in fitness

52:16 - Digital expansion & the future of fitness

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review

🎙️Hire me to consult before you invest in or get to work on that better-for-you product

🎙️Follow me on Instagram: @jaclynlondonrd

**Advice provided on this podcast should not replace medical advivce provided by your physician.

Key words: dance fitness, entrepreneurship, community, hybrid model, digital streaming, brand identity, intentionality, saying no, digital expansion, organic brand awareness, balanced fitness, cardiovascular training, strength-building

In this episode of The Business of Wellness Podcast, host Jaclyn London, MS, RD, takes a deep dive into the world of Gen Z, exploring how nutrition myths in media and marketing uniquely affect this dynamic consumer demographic. Join Jaclyn as she uncovers the truths about Gen Z’s approach to food, health, and wellness, and provides actionable strategies for dietitians and health professionals to better connect with and support this generation.

Discover why Gen Z is the most informed generation yet, and how their digital-native status influences their food and health decisions. Learn about the common misconceptions surrounding their concerns for sustainability, diet culture, and reliance on influencers. Jaclyn shares key insights on the importance of clinical effectiveness, the role of healthcare provider recommendations, and the renewed interest in offline connections for optimizing mental health.

This episode is packed with valuable information for anyone looking to understand and engage with Gen Z consumers, from dietitians and wellness enthusiasts to industry insiders. Tune in to learn how you can leverage these insights to make a meaningful impact on Gen Z’s health and well-being.

Key Topics:

• Understanding Gen Z’s demographics and characteristics

• The impact of digital-native status on food and health decisions

• Debunking myths about Gen Z’s nutrition and health behaviors

• Strategies for dietitians to connect with Gen Z

• The importance of offline connections and mental health optimization

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

Follow Us:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product

• 🎙️Follow me on Instagram: @jaclynlondonrd

Additional resources:

• Ketchum PR Gen Z Food Report

• McKinsey’s Future of Wellness

• MyFitnessPal: 2% of Nutrition Information on TikTok is Accurate

Welcome back to The Business of Wellness! This week, host Jaclyn London, RD, sits down with renowned New York City-based cardiologist, internal medicine and concierge medicine physician, Dr. Erica Jones, MD, for an in-depth, behind-the-scenes, honest conversation about obesity medications and the alarming rise in the rate of cancer diagnoses among young adults.

Why GLP-1’s, why now? Dr. Jones explains the cardiovascular benefits that make GLP-1 medications a desirable tool in modern medical practic; the benefits vs. risks of taking these medications for weight-loss and management; the ideal population who will benefit from taking GLP-1’s; how these medications are altering patients' food tastes and eating patterns, and how permanent they are; the most common (and uncommon) side effects of GLP-1 medications, their severity, and Dr. Jones’ tips for predicting & understanding patient tolerance. Then, we get into the long-term considerations for use of GLP-1’s, including a critical discussion on the rapid & widespread adoption of GLP-1’s, long-term risks of using these medications (what we know and what we don’t know yet…), and the need for comprehensive evaluation and medical nutrition therapy. We also dive into the media coverage about obesity medications: How is the celebrity endorsement of GLP-1’s impacting everyday patients? Dr. Jones shares her perspective on that, and in what ways the media portrayal of GLP-1’s has influenced interest and/or the cultural discourse about weight-loss. Jaclyn shares her perspective on the efficacy of Medical Nutrition therapy as a part of the clinical picture for patients adopting GLP-1’s as an intervention for obesity, and they conclude on this topic by sharing considerations for long-term use– including what the packaging insert says vs. what’s happening in real life physicians’ offices. Next, Jaclyn & Dr. Jones dive into the concerning data from the American Cancer Society about the rising rates of cancer diagnosis in young people; Princess Catherine of Wales’ cancer diagnosis at the age of 42; the contributing factors that may be playing a role in this concerning statistic; new modalities for screening; lifestyle related risk factors for specific types of cancers; new & emerging technologies for cancer treatment; balancing what’s new and available to us as screening tools with creating & cultivating feelings overwhelm, anxiety & fear; the pros and cons of full-body MRI screenings, and Dr. Jones’ most effective strategies for determining what interventions are right for most.

Tune in for a comprehensive and enlightening episode that discusses a medical practitioner’s real-life experience with prescribing GLP-1 medications and all of the myriad complexities & questions that accompany this treatment modality, plus a thoughtful discussion on the emerging cancer trends affecting younger adults today.

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

Follow Us:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product

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**Advice provided on this

On today's episode of The Business of Wellness, host Jaclyn London, RD, sits down with fertility nutrition expert Rachelle Mallik, MA, RD, to unpack the complex world of reproductive care and nutrition therapy. Rachelle shares her journey into the nutrition and fertility space, highlighting her experiences and observations from her time at Weill Cornell Center for Reproductive Medicine and in practice today as a nutrition expert and practitioner in the fertility space. Then, they discuss common misconceptions about nutrition and fertility and discuss what the latest research says about the relationship between fertility, weight, and overall health. Rachelle dives deep into how factors like PCOS can impact nutrition status and offers practical advice for women navigating nuanced nutrition-related questions and concerns with their medical teams. They also tackle the challenges of navigating the healthcare system in 2024 as it pertains to reproductive care. Rachelle discusses the frequent issues her patients face and provides insights on distinguishing between legitimate resources and scams in the nutrition and fertility landscape. Jaclyn and Rachelle end by debunking the biggest myths and areas of confusion in fertility nutrition, the trends Rachelle hopes will continue, and those she wishes would disappear. Plus, hear about the most frustrating trends she's encountered in the wellness space to date. Don’t miss this episode packed with evidence-based insights and practical advice for anyone interested in fertility and nutrition.

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

For more:

• 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review

• 🎙️Hire me to consult before you invest in or get to work on that better-for-you product

• 🎙️Follow me on Instagram: @jaclynlondonrd

**Advice provided on this podcast should not replace medical advice provided by your physician.