Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowledge commerce, exploring how entrepreneurs can monetize their expertise and create passive income by sharing what's 'between their ears.' Tune in to discover how you can transform your unique skills and experiences into valuable offerings for your audience.

Key Points Discussed:

• Introduction to Knowledge Commerce:

  Understanding the concept of monetizing your knowledge and skills.

• Journey of Nicole Johnson:

  From chemical engineering to a digital marketing strategist, bringing a unique operational perspective to branding and design.

• Importance of Knowledge Commerce:

  Explored its potential to generate passive income and discussed its major forms such as online courses, podcasts, and masterminds.

• Marketing and Branding:

  Strategies to effectively market knowledge-based products, ensuring they are well-packaged and targeted to the right audience.

• Challenges and Opportunities:

  Common challenges entrepreneurs face in entering the knowledge commerce space and the opportunities presented by technology and AI.

  
  

Resources Mentioned:

• Online Course Platforms:

  Udemy, Teachable, Skillshare for hosting online courses.

• Social Media for Promotion:

  Importance of social media in promoting and marketing your courses.

• Nicole Johnson's Special Offer:

  Done-for-you course outline template with a coaching session. Visit

  Digital Made Simple - DFY Course

  
  

Next Steps:

• Connect with Nicole Johnson:

  • YouTube

  • Instagram

  • Facebook

  • LinkedIn

• Michelle’s Offer: Unlock potential in knowledge commerce with Nicole’s special $289 offer for a DFY course outline and coaching session! Limited time only.

Action Items:

• If you're inspired to transform your knowledge into a digital product, reach out to Nicole for a comprehensive strategy session.

• Visit the website for more insights and grab the offer while it's available.

  
  

Closing: If you find value in this episode, please subscribe, leave a comment, and share it with your network. Your support helps us continue bringing insightful conversations to the forefront of business development.

The Guiding Brands Podcast:guidingbrandspodcast.com

Thank you for listening! We look forward to guiding you in the next episode.

In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think about our wardrobes.

Guest: Damion Parsons

• Founder of Size Wise Closet Coach

• Creative Director and UX/UI Designer

• Holder of a Guinness World Record for the longest swing set in the world

Key Points:

• Introduction to Damion's diverse background in design and fashion

• Damion's journey from working with large corporations to creating Size Wise Closet Coach

• The concept of "vanity sizing" and its impact on clothing fit

• How the Size Wise platform helps clients find the right fit and feel confident

• The unique angle of assisting professional businesswomen with their wardrobes

• Importance of understanding true measurements over vanity sizing

• Inspirational story about Damion’s grandmother and the roots of his passion for fit and style

• How Size Wise Closet Coach integrates technology and personalized coaching to improve client experiences

• Damion’s vision for a “suitcase-free travel experience”

Resources Mentioned:

• Size Wise Closet Coach:

  sizewiseclosetcoach.com

• Size Wise Closet Coach on Instagram:

  @SizeWiseClosetCoach

• Size Wise Closet Coach on TikTok:

  @SizeWiseClosetCoach

• Size Wise Closet Coach on Facebook:

  SizeWiseClosetCoach

Next Steps:

• Visit the Size Wise Closet Coach website to learn more about their services and sign up for a personalized closet consultation

• Explore the different packages offered by Size Wise Closet Coach, ranging from 15-minute quick consultations to more extensive wardrobe overhauls

• Engage with Size Wise Closet Coach on social media to stay updated on fashion tips and special offers

Action Items for Listeners:

• Sign up for a consultation with Size Wise Closet Coach here

• Follow Size Wise Closet Coach on their social media handles listed above to get fashion inspiration and updates

• Share this episode with anyone who might benefit from personalized wardrobe advice

Don't miss out on this episode, filled with valuable insights on personal branding through fashion and technology. Subscribe to The Guiding Brands Podcast and leave us a review!

Follow The Guiding Brands Podcast:

• The Guiding Brands Podcast

Thank you for tuning in! See you next week!

In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to remind everyone that age is not a limitation but a celebration of life's unique journeys. 🌟

🎧 Key Points Discussed:

• Introduction to Sherry

Sherri's background in media, beauty, and content creation, and the inception of her podcast, Mature Allure. 📚✨

• The Unique Positioning of Mature Allure

Overcoming branding challenges and standing out in a niche market despite initial pushbacks. 🎨🚀

• Guest Dynamics and Content Strategy

Sherri's approach to selecting guests and the importance of covering diverse topics relevant to mature women. 🗣️🌍

• Personal Journey and Professional Pivot

Sherri’s transition from losing jobs to becoming a full-time podcaster, supported by her husband. 💼➡️🎤

• Future Plans

The exciting upcoming nonprofit, As We Age, focusing on mental health, addiction recovery, and financial freedom for midlife women. 🌱💪

🔗 Resources Mentioned:

• Mature Allure Podcast & Blog

🌐 Mature Allure

📌 Follow Sherri:

🌐 Mature Allure IG

🌐 ⁠Mature Allure X

📅 Next Steps & Suggestions:

Karen suggests subscribing to Sherri's newsletter for updates and insights on living your best mature life. 📰📬

Sherri encourages listeners to explore passions and consider creating their own podcasts. 🎙️✨

Thank you for tuning in to this episode! Don't forget to subscribe to the Guiding Brands Podcast and leave a review. 🌟🔔

Subscribe & Follow:

🌀 The Guiding Brands Podcast

Let’s continue guiding, inspiring, and branding together! 🌟