Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowledge commerce, exploring how entrepreneurs can monetize their expertise and create passive income by sharing what's 'between their ears.' Tune in to discover how you can transform your unique skills and experiences into valuable offerings for your audience.

Key Points Discussed:

• Introduction to Knowledge Commerce:

  Understanding the concept of monetizing your knowledge and skills.

• Journey of Nicole Johnson:

  From chemical engineering to a digital marketing strategist, bringing a unique operational perspective to branding and design.

• Importance of Knowledge Commerce:

  Explored its potential to generate passive income and discussed its major forms such as online courses, podcasts, and masterminds.

• Marketing and Branding:

  Strategies to effectively market knowledge-based products, ensuring they are well-packaged and targeted to the right audience.

• Challenges and Opportunities:

  Common challenges entrepreneurs face in entering the knowledge commerce space and the opportunities presented by technology and AI.

  
  

Resources Mentioned:

• Online Course Platforms:

  Udemy, Teachable, Skillshare for hosting online courses.

• Social Media for Promotion:

  Importance of social media in promoting and marketing your courses.

• Nicole Johnson's Special Offer:

  Done-for-you course outline template with a coaching session. Visit

  Digital Made Simple - DFY Course

  
  

Next Steps:

• Connect with Nicole Johnson:

  • YouTube

  • Instagram

  • Facebook

  • LinkedIn

• Michelle’s Offer: Unlock potential in knowledge commerce with Nicole’s special $289 offer for a DFY course outline and coaching session! Limited time only.

Action Items:

• If you're inspired to transform your knowledge into a digital product, reach out to Nicole for a comprehensive strategy session.

• Visit the website for more insights and grab the offer while it's available.

  
  

Closing: If you find value in this episode, please subscribe, leave a comment, and share it with your network. Your support helps us continue bringing insightful conversations to the forefront of business development.

The Guiding Brands Podcast:guidingbrandspodcast.com

Thank you for listening! We look forward to guiding you in the next episode.

In this insightful episode of The Guiding Brands Podcast, Chief Guide Karen Vick sits down with Damion Parsons, the Founder of Size Wise Closet Coach. They discuss the intersection of marketing, technology, and personal styling and how Damion's innovative approach is transforming how we think about our wardrobes.

Guest: Damion Parsons

• Founder of Size Wise Closet Coach

• Creative Director and UX/UI Designer

• Holder of a Guinness World Record for the longest swing set in the world

Key Points:

• Introduction to Damion's diverse background in design and fashion

• Damion's journey from working with large corporations to creating Size Wise Closet Coach

• The concept of "vanity sizing" and its impact on clothing fit

• How the Size Wise platform helps clients find the right fit and feel confident

• The unique angle of assisting professional businesswomen with their wardrobes

• Importance of understanding true measurements over vanity sizing

• Inspirational story about Damion’s grandmother and the roots of his passion for fit and style

• How Size Wise Closet Coach integrates technology and personalized coaching to improve client experiences

• Damion’s vision for a “suitcase-free travel experience”

Resources Mentioned:

• Size Wise Closet Coach:

  sizewiseclosetcoach.com

• Size Wise Closet Coach on Instagram:

  @SizeWiseClosetCoach

• Size Wise Closet Coach on TikTok:

  @SizeWiseClosetCoach

• Size Wise Closet Coach on Facebook:

  SizeWiseClosetCoach

Next Steps:

• Visit the Size Wise Closet Coach website to learn more about their services and sign up for a personalized closet consultation

• Explore the different packages offered by Size Wise Closet Coach, ranging from 15-minute quick consultations to more extensive wardrobe overhauls

• Engage with Size Wise Closet Coach on social media to stay updated on fashion tips and special offers

Action Items for Listeners:

• Sign up for a consultation with Size Wise Closet Coach here

• Follow Size Wise Closet Coach on their social media handles listed above to get fashion inspiration and updates

• Share this episode with anyone who might benefit from personalized wardrobe advice

Don't miss out on this episode, filled with valuable insights on personal branding through fashion and technology. Subscribe to The Guiding Brands Podcast and leave us a review!

Follow The Guiding Brands Podcast:

• The Guiding Brands Podcast

Thank you for tuning in! See you next week!

In today's episode of the Guiding Brands Podcast, Chief Guide Karen Vick sits down with Sherri, a seasoned content creator and writer. Sherri is the brilliant mind behind the podcast Mature Allure, where her mission is to remind everyone that age is not a limitation but a celebration of life's unique journeys. 🌟

🎧 Key Points Discussed:

• Introduction to Sherry

Sherri's background in media, beauty, and content creation, and the inception of her podcast, Mature Allure. 📚✨

• The Unique Positioning of Mature Allure

Overcoming branding challenges and standing out in a niche market despite initial pushbacks. 🎨🚀

• Guest Dynamics and Content Strategy

Sherri's approach to selecting guests and the importance of covering diverse topics relevant to mature women. 🗣️🌍

• Personal Journey and Professional Pivot

Sherri’s transition from losing jobs to becoming a full-time podcaster, supported by her husband. 💼➡️🎤

• Future Plans

The exciting upcoming nonprofit, As We Age, focusing on mental health, addiction recovery, and financial freedom for midlife women. 🌱💪

🔗 Resources Mentioned:

• Mature Allure Podcast & Blog

🌐 Mature Allure

📌 Follow Sherri:

🌐 Mature Allure IG

🌐 ⁠Mature Allure X

📅 Next Steps & Suggestions:

Karen suggests subscribing to Sherri's newsletter for updates and insights on living your best mature life. 📰📬

Sherri encourages listeners to explore passions and consider creating their own podcasts. 🎙️✨

Thank you for tuning in to this episode! Don't forget to subscribe to the Guiding Brands Podcast and leave a review. 🌟🔔

Subscribe & Follow:

🌀 The Guiding Brands Podcast

Let’s continue guiding, inspiring, and branding together! 🌟

Welcome to the latest episode of The Guiding Brands Podcast! In this insightful episode, our dynamic host, Karen Vick, delves into a topic that transcends traditional business discussions. Joining us is the remarkable Dr. Maxine A. Roddock, affectionately known as Dr. Max, a licensed clinical psychologist renowned for her expertise in the mind-body connection and commitment to mental health. Today, we shift our focus from marketing strategies to the crucial realm of self-care and achieving balance—particularly for business owners who often neglect their well-being amidst their professional responsibilities. Dr. Max shares her wisdom, drawn from a rich tapestry of professional experience and personal ethos, guided by faith and a profound dedication to helping individuals cultivate fulfilling balanced lives.

👩‍⚕️ Guest: Dr. Maxine A. Roddock (Dr. Max)

• Licensed Clinical Psychologist 🇯🇲

• Founder of Comprehensive Psychological and Assessment Services (CPAS)

• Advocate for mental health and mind-body connection

• Active community leader and faith-guided professional

🗝️ Key Points:

• Striving for Balance

  🧘‍♀️: Dr. Max emphasizes the importance of balance in life and warns about the negative impact of prolonged imbalance.

• Self-Awareness and Check-ins

  📝: Regular self-check-ins to understand emotions and identify joy as a crucial component for maintaining balance.

• Self-Care Analogies

  🌱: Neglecting oneself is likened to neglecting valued things, highlighting the need for personal care.

• Emotional Markers

  ❤️: Daily moments of joy are indicators of balance; the absence of joy signals imbalance.

• Financial and Emotional Balance

  💸: Balance helps avoid neglecting important areas like finances by preventing excessive indulgence.

• Biblical Roots of Self-Care

  📖: Self-care and rest are rooted in biblical principles and not just secular ideas.

• Social Media Stress

  📱: The constant engagement demanded by social media can disrupt self-care and balance.

• Strategies for Business Owners

  🏢: Tailored advice for business owners to maintain personal well-being amidst demanding schedules.

• Balance Course

  📚: Dr. Max offers a 16-week course focusing on holistic balance, launching early next year.

📌 Resources Mentioned:

• Contact Dr. Maxine A. Roddock

  • 📧 Email:

    M.Ruddock@drmaxineruddock.com

  • 📸 Instagram:

    @designyourmaxlife

• 16-Week Balance Course

  : Combines humor with comprehensive strategies for balancing finances, emotions, physical health, and spirituality.

🔄 Next Steps/Actions:

• Self-Assessment

  🔍: Start with an honest assessment of your self-care practices and daily schedule.

• Small Changes

  ➡️: Implement small, easily manageable changes to build confidence before tackling bigger challenges.

• Protect Boundaries

  🚧: Practice saying "no" to better establish and protect personal and professional boundaries.

• Simple Self-Care Acts

  🌸: Incorporate simple acts like napping, walking, gardening, or listening to enriching podcasts as natural stress relievers.

• Join the Course

  📝: Consider enrolling in Dr. Max's 16-week course to gain comprehensive strategies on achieving balance.

🎙️ Subscribe and Review:
Don't forget to subscribe to The Guiding Brands Podcast and leave a review! Your feedback helps us bring more insightful content to help guide your brand's journey.

✨ Until next time, stay balanced and take care of yourself!

You can follow The Guiding Brands Podcast for more episodes at:
⁠https://guidingbrandspodcast.com

In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO and Google Business Profile are and share Google Business Profile best practices, the importance of maintaining an active online presence, and how effective SEO strategies can significantly improve your local visibility.

Brandie, an experienced SEO professional with a background in journalism, shares valuable insights and practical tips for small businesses looking to leverage Google’s tools to attract more local customers. She emphasizes the significance of providing accurate business information and engaging with customer reviews. This episode offers actionable insights to enhance your online presence and drive more traffic to your business.

Whether you own a bakery, restaurant, or plumbing service, this discussion provides invaluable advice on navigating the ever-evolving digital landscape. Tune in to learn how to optimize your business profile, stay ahead of SEO trends, and ensure your business stands out in local search results.

Key Takeaways:

• SEO Fundamentals:

  Understanding what SEO is and how it can benefit your business.

• Google Business Profile:

  Why it's crucial and how to optimize it for better visibility.

• User Engagement:

  The importance of responding to reviews and keeping your business profile updated.

• Common Mistakes:

  Pitfalls to avoid in your SEO strategy

• Real-World Examples:

  Success stories that showcase the impact of a well-managed profile.

Brandie also discusses the significance of professional management for small business owners who may lack the time or expertise to manage their online profiles effectively. With the right strategies and tools, your business can achieve a visible and credible online presence, essential for thriving in today’s competitive market.

#LocalSEO #SmallBusinessMarketing #GoogleBusinessProfile #DigitalMarketing #SEOtips

Check out the links below for more resources and to connect with Brandie Erisman:

• Email:

  BerisSEO@gmail.com

• LinkedIn:

  Brandie Erisman on LinkedIn

Subscribe to The Guiding Brands Podcast for more expert advice and marketing insights tailored for small businesses!

In this insightful episode of The Guiding Brands Podcast, your host Karen Vick sits down with Jerry Martinez to discuss the fast-evolving landscape of OTT advertising and how small to medium businesses can leverage it to stay relevant and competitive. With over 11 years of experience in TV, OTT, and digital advertising, Jerry shares invaluable tips and stories.

• Adaptability in Marketing

  🌀: Importance of integrating new ways to consume information for staying relevant.

• Advice for Small Brands

  📈: Tips on starting marketing efforts and the benefits of partnering with experts.

• Expanding Clientele

  🌍: Jerry’s company based in South Florida also handles campaigns across other states, like Ohio.

• Customer Feedback

  💬: How paying close attention to customer reviews can shape marketing strategies.

• Learning and Collaboration

  🧠: Karen shows her interest in OTT advertising and expresses a willingness to collaborate.

• Contact Information

  📞: Details provided for reaching Sunray Media.

• Promotional Closing

  🎉: Encouragement to subscribe and review the podcast.

• Sunray Media Consultants

  🌞:

  Sunray Media Website

• Jerry Martinez's Instagram

  📲:

  Instagram Profile

• Jerry's Contact

  📱: Available on Sunray Media’s website.

• For Businesses

  💼: Start incorporating OTT into your marketing strategy with a focus on targeting and retargeting.

• Contact

  🤝: Look into partnerships with marketing consultants like Jerry for expertise and better scaling.

• Educate Your Team

  🎓: Regular training sessions to keep staff informed and aligned with marketing strategies.

• Customer Interaction

  📞: Ensure your business can handle queries and calls efficiently to capture every opportunity.

🔔 Subscribe and Leave a Review: Help us grow the Guiding Brands community by subscribing and leaving your valuable feedback! Visit us at: 🌐 The Guiding Brands Podcast

Key Points Covered:Resources Mentioned:Next Steps/Actions:

Join Karen Vick on The Guiding Brands Podcast as she chats with Karima Williams, a Wix expert and Dream Worth and Company founder. Discover how Karima streamlined website design to boost client lead generation and shares insights on navigation, branding, and SEO for small businesses.

Episode Highlights:

• Karima’s Journey

  From managing large WordPress sites to mastering Wix for its simplicity and functionality. 🌐

• Web Design Tips

  • Streamlined navigation and clear branding are essential. 🚪

  • Highlighting expertise to build trust and improve SEO. 👩‍💼

• Challenges & Solutions

  • Issues with WordPress plugins and updates. 🔄

  • Benefits of Wix: drag-and-drop, built-in tools, and support. 🛠️

  • Case studies showing significant revenue increases with redesigned websites. 💸

Practical Advice:

• Use Wix tools for invoicing, quotations, and proposals. 🧾

• Plan a site map to ensure clear structure before building. 🗺️

• Utilize email marketing via Wix to re-engage clients. 📧

Resources Mentioned:

• Karima Williams' Website and Social Media

  • Website: ⁠dreamworth.co

  • Instagram: ⁠@dreamworth_co

• 🎁 Special Offer

  • 25% off Wix templates with code "BRANDS2024." 🎁

Next Steps:

• Start planning holiday sales with your design team now. 🎄

• Regularly update website content for better SEO. 🔄

• Analyze website traffic with Wix’s tools to optimize pages. 📈

Connect and Subscribe:

• Subscribe to the podcast and leave reviews or suggestions for future content. 💬

Links:

• The Guiding Brands Podcast: ⁠

  guidingbrands.com/podcast

In this episode, Host Karen Vick sits down with Wilson Zehr, the "professor of direct mail" and founder of Cendix/ZairMail, to discuss the enduring impact of direct mail marketing in today’s digital world. Dive into strategies, tools, and real-life examples that can help you elevate your marketing game with direct mail.

Key Points Covered In This Episode:

Promotion of Tools:

- ZairMail: Recommended for fast, easy, and reliable direct mail services.

- Speedy app: Ideal for sending individual letters conveniently via desktop.

Strategic Marketing Model:

- Importance of understanding and positioning products 🎯 before marketing.

- Four Key Components: Product Understanding 📚, Target Audience 👥, Pricing 💲, Channels, and Placement 📍.

- Role of Promotion in creating awareness and supporting channel activities 📢.

Advice for Small Businesses:

- Importance of effective product positioning and selecting the right promotional tools for budget optimization.

- Targeting precise audiences to maximize marketing impact 🎯.

Real Estate Mail Campaigns & Personalization:

- Use personalized postcards to increase client engagement, similar to a chimney sweep’s successful tactic with pet images 📸.

- Realtors often send multiple, personalized mailers to stay top-of-mind with potential clients 🏡.

Integration of Digital and Direct Mail:

- Omnichannel marketing strategies that combine various tools, like direct mail and digital platforms, to target customers at multiple points 📧 + 📬.

Case Study: School Bond Measure Campaign:

- Comprehensive campaign strategy which resulted in significant victories by utilizing a mix of digital tools with strategic direct mail ✉️🏫.

Unique Advantages of Direct Mail:

- Precise targeting capabilities and tangible customer reach.

- Direct mail’s high ROI potential, offering over $13 for every $1 spent if done correctly 💵.

Connect with Wilson Zehr on LinkedIn: https://www.linkedin.com/in/wilsonzehr/

- Email: wilson@zairmail.com 📧

- Phone: 1.888.898.0066 ☎️

Next Steps and Actions:

- Manage your marketing budget with the ⁠Stingray Budget Planner⁠: A tool to simplify budget creation, track expenses, and provide visual performance monitoring.

- Small Business Owners: Leverage automated direct mail services for timely promotions. Consider tools like ZairMail and Speedy for efficient marketing.

- Marketing Professionals: Integrate direct mail with digital campaigns for a comprehensive marketing strategy.

- Stay Connected: Subscribe to The Guiding Brands Podcast and leave a review to keep updated with the latest marketing insights.

Listen to the full episode on your favorite podcast platform 🎧 or visit https://guidingbrandspodcast.com 🌐.

Catch you next time!