Harnessing Ethical Persuasion and Influence with Dr. Thomas Trautmann
Summary
This episode of 'Present Influence' features John Ball's conversation with Dr. Thomas Trautmann, an expert in AI, neuroscience, and neuro-marketing.
They delve into the significance of ethical persuasion and influence in sales and marketing, differentiating it from manipulation.
Dr. Trautmann explains how ethical persuasion focuses on addressing subconscious frustrations to build lasting customer relationships. John echoes the importance of acting within ethical frameworks, highlighting how genuine human connections foster trust and long-term success.
The episode also touches on the impact of post-COVID-19 social behaviours and the role of human interaction in the digital age.
For all the key points, actionable content and relevant resources mentioned in the episode, download this summary: Episode #207 Summary
Chapters
00:00 Introduction to Sales and Ethical Persuasion
00:32 Meet Dr. Thomas Trautmann: Expert in AI and Neuroscience Neuromarketing
01:26 Understanding Neuromarketing and Ethical Persuasion
02:50 The Importance of Ethical Frameworks in Influence
04:08 The Role of the Brain in Decision Making
05:32 Building Long-Term Customer Relationships
15:50 Creating Emotional Variations for Effective Communication
19:30 Silent Listening and Tactical Empathy in Sales
23:33 The Power of Influence and Energy
24:28 Ethical Manipulation and Responsibility
25:34 The Role of Rational and Primal Brain
27:15 Effective Sales Techniques
28:01 Understanding Subconscious Frustrations
29:31 The Importance of Solving Problems
32:47 AI and Human Connection
36:46 The Need for Human Relationships
39:45 The Impact of Smiling and Mirror Neurons
42:30 Conclusion and Personal Philosophy
44:48 Upcoming Episodes and Coaching Opportunities
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