In this episode of The Instant Impact Events Show, CJ and Cheryl Williams delve deep into Event Conversations and Q&A with exciting insights and experiences to share.

First, they discuss the role of salespeople at events and how they should be compensated. It's more than just making a sale, it's about building relationships and ensuring the attendees are the right fit for available offers. Learn about the appropriate commission percentages and how sales teams operate at events.

Next, they discuss the importance of taking action and how planning events will become easier with experience. They provide resources on how to plan and build impactful and profitable events and encourage listeners to submit their own questions for the Q&A portion of the show.

They also talk about team dynamics in an event setup, how companies operate within a hierarchy, and share tips on riser placement, screen locations, and step configurations.

Join CJ and Cheryl for a valuable episode that's packed full of practical insights and tips on how to make your event a success. Don't miss out on this episode of "The Instant Impact Events Show."

Show Highlights

[00:01:21] Room size determines optimal home theater setup.

[00:06:00] Salespeople meet attendees, discuss packages, and answer questions.

[00:08:43] Teamwork is essential to achieve collective success.

[00:11:38] Specify the sales team's point of contact for questions.

[00:14:35] Keep practicing, listen to previous episodes, and resources available.

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In this episode of The Instant Impact Events Show, hosts CJ and Cheryl Williams discuss the importance of event location and how it can impact the success of an event. They provide valuable insights about choosing the right venue for an event and the challenges that come with union rules and fees.

They emphasize the need to carefully research the union status of the location and to have everything documented in the contract to avoid miscommunication. They also share tips about choosing the right location, including considering proximity to the airport and noise levels.

CJ and Cheryl also discuss other important factors to consider when planning an event, such as venue space, food options, and the overall experience for attendees. They explore the pros and cons of middle-of-the-road and high-end venues, and how the choice of venue depends on the demographic, event type, and attendees.

If you're planning an event, whether it's a small gathering or a large conference, this episode provides valuable insights and tips to help you make the right choices and create an unforgettable experience for your attendees. Tune in now to The Instant Impact Events Show!

Show Highlights

[00:02:02] Choose a venue: mid or high-end, pros/cons.

[00:04:03] Consider events and political climate when planning.

[00:08:08] Restrictions at union venues. Research city locations first.

[00:10:05] Beware of hidden fees and restrictions.

[00:15:39] Consider perception, budget, and attendee expectations when booking.

[00:16:42] Consider all factors for successful event planning.

[00:20:58] Proper choices for an impactful event.

[00:24:46] AV team needs space and considerations.

[00:25:54] Plan ahead, book venues, and feed pipeline constantly.

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On this episode of The Instant Impact Events Show, hosts CJ and Cheryl Williams discuss the importance of having multiple events. The speakers delve into how events can be structured as a series or as standalone events, with standalone events offering attendees the opportunity to choose from different topics. They also discuss how some events may be open to the public, while others may require attending previous events before being eligible to attend.

One of the key takeaways from this episode is that attending certain events may be a prerequisite for attending others, and organizing multiple events can help to maintain momentum in building relationships with clients. They emphasize the importance of identifying the purpose of events and addressing each challenge one at a time, even if there are multiple events. They highlight the need for specificity when defining the purpose of each event and having a team that is aligned with that purpose.

Throughout the episode, CJ & Cheryl provide practical tips and strategies for organizing events that can help elevate attendees to another level outside of their normal routine. They discuss creating experiences around events, updating event looks, and providing access to things attendees might not normally be exposed to.

If you're interested in learning more about the power of multiple events and how you can organize events that leave a lasting impact, be sure to tune in to this episode of The Instant Impact Events Show.

Show Highlights

[00:02:10] Event series with standalone options and prerequisites.

[00:03:33] Create events solving one challenge each.

[00:09:04] Move to refresh and energize meetings.

[00:12:03] Multiple events are necessary for continued momentum, and profit.

[00:15:09] Events solve community and connection needs.

[00:17:16] Address challenges, stack events, and simplify ideas.

Make sure you subscribe so you’ll be notified when new episodes are added. Let us know you enjoyed this episode by leaving a 5-star review. Also, share the show so we continue to grow!

Follow The Instant Impact Events Show On All Social Platforms

Website: https://www.InstantImpactEventsU.com

YouTube: https://www.youtube.com/@instantimpacteventsu

Instagram: https://www.instagram.com/instantimpacteventsu/

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