• The Junction Box: The AI Evolution in PR and Marketing

  • Mar 20 2025
  • Durée: 41 min
  • Podcast

The Junction Box: The AI Evolution in PR and Marketing

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  • Résumé

  • Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR).

    Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketing, outlining how these technologies have transitioned from complex and specialised systems to accessible, everyday tools. He explains how the rise of user-friendly software has sparked a significant increase in adoption across the industry, transforming workflows and enabling professionals to achieve better results with greater efficiency. Bruce-Smith also offers practical insights into how businesses can effectively implement AI technologies into their communications strategies, ensuring they maximise opportunities while avoiding common pitfalls.
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