Account manager Ian Bolland is joined by David Boot, Head of

Public Affairs and LNER and Chair of the CIPR’s committee on Public Affairs.

The pair discuss the current landscape for lobbying in the

UK, the current legislation that governs the practice, the differences for

individuals, companies and agencies, and the reforms he feels that need to take

place.

David also offers his advice on how to go about including

public affairs in public relations campaign, demonstrating how to follow the

rules, and how to be seen to follow the rules.

Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR).

Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketing, outlining how these technologies have transitioned from complex and specialised systems to accessible, everyday tools. He explains how the rise of user-friendly software has sparked a significant increase in adoption across the industry, transforming workflows and enabling professionals to achieve better results with greater efficiency. Bruce-Smith also offers practical insights into how businesses can effectively implement AI technologies into their communications strategies, ensuring they maximise opportunities while avoiding common pitfalls.

Account manager Ian Bolland is joined by David Wallach, Head of Marketing at PolyScience. After meeting at Lab Innovations 2024 with Phil Parkinson, Manager of Wrexham FC, present on the company’s stand, the pair discuss how using a figure from a seemingly unrelated field can help generate interest at laboratory trade show.

The pair delve into Wallach’s thinking in targeting Parkinson – which featured his Emmy Award winning background – how he went about it, and why such a daring marketing campaign can reap rewards.