In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each.

From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026.

You'll hear:

• Why some "popular" business models are massively overrated

• Which models quietly outperform everything else long-term

• What she's doubling down on (and what she's officially done with)

• How to choose offers based on where the market is going, not where it's been

If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next.

01:11 – 06:10: One-to-One Consulting

06:11 – 10:20: Physical Products

10:21 – 14:55: Network & Decentralized Community Models

14:56 – 17:45: Digital Products

17:46 – 20:20: Coaching & Consulting done right

20:21 – 22:50: Memberships

22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy

Resources:

• Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs

• Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting

• Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join

• Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead

• Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org

• Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization: https://kellyroachofficial.substack.com/.

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do.

In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume.

Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact.

If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction.

• How your hardest seasons become your most valuable marketing and authority assets

• Why leaders must be willing to struggle publicly to create new solutions

• How to turn personal and business challenges into IP, positioning, and impact

01:11 – 02:30 — What is a "resilience resume" and why it matters
04:16 – 06:20 — How challenges increase authority and leadership capacity
06:21 – 08:45 — Kelly's biggest business reinvention and what it required
08:46 – 10:35 — Turning survival into solutions that serve thousands
10:36 – 12:30 — Why leaders must be willing to struggle publicly
12:31 – 14:00 — How your hardest season becomes your most powerful IP
14:01 – 15:40 — Building your resilience resume for 2026

• Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news

• Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).

In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.

This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.

If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.

TIMESTAMPS:

00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026

02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right

06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).

12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year

17:35 – 23:10: Why personal brand will dominate in 2026

23:10 – 29:40: How personalization increases conversion and lifetime value

29:40 – 34:20: Building systems your team can actually run with The Virtual Business School

RESOURCES:

• Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/