In this episode of The Kelly Roach Show, Kelly shares the key mindset and leadership shifts she made coming into the year that set her and her businesses up for success. From preparing for market contraction, to pacing with speed of change, to making tough team calls, Kelly walks through the exact adjustments that freed her as a leader and positioned her companies for explosive growth.

If you’ve been feeling weighed down by your team, slowed by your systems, or uncertain about how to lead into the next cycle—this episode will give you both clarity and courage.

• • 0:45 – 2:15 — Why September/Q1 planning determines next-year results

  • 2:15 – 4:00 — Market outlook (contraction) & why expectation → preparation → execution

  • 4:00 – 6:00 — Mindset shift: stop slowing down for people who can’t pace with you

  • 6:00 – 8:00 — The “no-rehire” decision and why Kelly implemented it this year

  • 8:00 – 10:00 — Pruning layers: moving market-facing, regaining creativity and bandwidth

  • 12:00 – 14:00 — How to build/keep high-performance teams

• Download The Reinvention Playbook (free guide) → https://thekellyroach.com/reinvention

• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold

• Grab Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team (The Audiobook) → https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?srsltid=AfmBOopsIwU82GAjvrXC3fO92kjWEE_pY99UFZSjuEDRi_cVCyodZ_zs

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

• Why trust-building offers actually make it easier to sell high-ticket.

• How to turn your newsletter + email list into your #1 salesperson.

• Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

• How to use social media and one-word marketing to generate daily sales.

• 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

• 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

• 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.

• 8:46 – 10:30 Kelly’s 2026 plan

• 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

• 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

• 19:21 – 22:15 The new LIGHT launch model

• Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking.

With rapid market changes, even seasoned CEOs are second-guessing themselves.

Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action.

• 0:06 – Why even successful entrepreneurs lose confidence

• 0:20 – Action > evidence > confidence: the unshakable formula for growth

• 1:30 – Why confidence disappears when certainty does

• 3:00 – Lessons from advertising: why you can’t predict outcomes before testing

• 4:00 – Confidence isn’t knowing the answer; it’s committing to iterate until you win

• 5:30 – How shifting markets have shaken entrepreneurs’ belief in themselves

• 6:20 – Leadership in uncertainty: staying in integrity while building confidence

• 7:30 – Overthinking is costing you thousands (or millions)

• 8:45 – How entrepreneurs abdicate their power by seeking validation elsewhere

• 9:50 – Build confidence by acting without all the answers

• 10:15 – Challenge: identify where you’re treading water

• 11:30 – The difference between winners and losers in uncertain market

Resources:

• Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead
• Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054
• Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/