In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).

After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.

This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift.

• 1:02 – A new 8-figure business begins: lessons from building the first one

• 4:46 – The problem with growing a high-ticket consultancy to $100M

• 6:12 – Testing 6 different business models to find the best path forward

• 11:13 – Why most online business education options are broken

• 13:04 – Introducing the Virtual Business School: a hybrid membership model

• 14:07 – Why this model finally aligned with Kelly’s 9-figure vision

• 15:03 – Infrastructure, cost, and time freedom compared to high-ticket models

• 17:42 – The trust-building strategy that powers VBS’s organic growth

• 20:21 – The 4 business model shifts to consider in the current market

• Join our text list and get the 11 types of Trust Building Offers
• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs
• Explore our boutique consultancy: https://www.thebusinessadvisory.com/
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage.

Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership.

She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout.

This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave.

You’ll learn:

• How consumer behavior has simply returned to logical patterns

• Why past models are failing and how to stay relevant

• What a Trust Building Offer is and why it's working better than anything else

• How to lead in this new business era without needing a huge team or big ad budget

TIMESTAMPS:

2:00 – Market contraction is normal and necessary for innovation
3:15 – Consumers are acting logically, not unreasonably
5:36 – Why disruptive seasons are the greatest chances for wealth transfer
6:18 – The economy is being reshaped (and what it means for your business)
8:00 – Introducing the new model: the Trust Building Offer
9:00 – Real results from clients using Trust Building Offers today
12:00 – Why most businesses are no longer competitive
13:20 – How Trust Building Offers elevate visibility, volume, and value
14:02 – Action steps to implement this new model right away

Resources:

• Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo
• Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through.

Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard.

Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep leading with consistency, clarity and strength.

You’ll learn:

• How to prepare for inevitable disruptions in your business

• Tactical systems to maintain visibility and delivery in hard seasons

• How to keep showing up when you feel like you have nothing left to give

• The real reason to continue teaching and leading, even when you're struggling

• Why your hard seasons can become your greatest service to others

Timestamps:

4:45 – Batch creation: why it's critical to get ahead
7:33 – How Kelly uses her content library to maintain consistency
10:10 – Having a contingency plan
12:55 – Why every entrepreneur needs an “accountability point person”
15:40 – How to prepare for content gaps and mental low points
21:14 – What to do when you feel unclear or uninspired
23:30 – Why it’s okay to teach while still figuring things out yourself
28:35 – Ways to get help without disappearing from your business

RESOURCES:

• Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention
• Join our Legacy Leaders Mastermind community for high-powered leaders building multi 7 and 8-figure businesses: https://programs.thebusinessadvisory.com/legacy-leaders
• Grab Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/