In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time).

After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom.

This episode breaks down how Kelly made the decision to pivot, what she learned from growing multiple brands, and why now is the perfect time to rethink your business model. If you’re feeling friction in your current business structure, this episode may be the blueprint for your next big shift.

• 1:02 – A new 8-figure business begins: lessons from building the first one

• 4:46 – The problem with growing a high-ticket consultancy to $100M

• 6:12 – Testing 6 different business models to find the best path forward

• 11:13 – Why most online business education options are broken

• 13:04 – Introducing the Virtual Business School: a hybrid membership model

• 14:07 – Why this model finally aligned with Kelly’s 9-figure vision

• 15:03 – Infrastructure, cost, and time freedom compared to high-ticket models

• 17:42 – The trust-building strategy that powers VBS’s organic growth

• 20:21 – The 4 business model shifts to consider in the current market

• Join our text list and get the 11 types of Trust Building Offers
• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs
• Explore our boutique consultancy: https://www.thebusinessadvisory.com/
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage.

Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership.

She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout.

This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave.

You’ll learn:

• How consumer behavior has simply returned to logical patterns

• Why past models are failing and how to stay relevant

• What a Trust Building Offer is and why it's working better than anything else

• How to lead in this new business era without needing a huge team or big ad budget

TIMESTAMPS:

2:00 – Market contraction is normal and necessary for innovation
3:15 – Consumers are acting logically, not unreasonably
5:36 – Why disruptive seasons are the greatest chances for wealth transfer
6:18 – The economy is being reshaped (and what it means for your business)
8:00 – Introducing the new model: the Trust Building Offer
9:00 – Real results from clients using Trust Building Offers today
12:00 – Why most businesses are no longer competitive
13:20 – How Trust Building Offers elevate visibility, volume, and value
14:02 – Action steps to implement this new model right away

Resources:

• Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo
• Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through.

Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard.

Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep leading with consistency, clarity and strength.

You’ll learn:

• How to prepare for inevitable disruptions in your business

• Tactical systems to maintain visibility and delivery in hard seasons

• How to keep showing up when you feel like you have nothing left to give

• The real reason to continue teaching and leading, even when you're struggling

• Why your hard seasons can become your greatest service to others

Timestamps:

4:45 – Batch creation: why it's critical to get ahead
7:33 – How Kelly uses her content library to maintain consistency
10:10 – Having a contingency plan
12:55 – Why every entrepreneur needs an “accountability point person”
15:40 – How to prepare for content gaps and mental low points
21:14 – What to do when you feel unclear or uninspired
23:30 – Why it’s okay to teach while still figuring things out yourself
28:35 – Ways to get help without disappearing from your business

RESOURCES:

• Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention
• Join our Legacy Leaders Mastermind community for high-powered leaders building multi 7 and 8-figure businesses: https://programs.thebusinessadvisory.com/legacy-leaders
• Grab Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team on Audible: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.

What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her mental well-being.

If you feel like you've been forcing a part of your business to work (even when it's clearly broken), this episode will give you permission to stop spinning your wheels, and start reinventing.

01:20 – Why burnout is the most dangerous threat to your business
04:00 – Learning to prevent burnout, not just respond to it
06:40 – The hotel event disaster: broken promises, rising costs, and poor service
17:45 – The radical pivot: shifting to alternative venues and brand sponsorships for lower overhead costs, more flexibility and control
24:30 – Making high-level retreats more accessible and affordable for clients
27:05 – The deeper lesson: when iteration isn’t enough, it’s time for reinvention
29:00 – Why joy should never be the cost of your next growth phase

• Burnout doesn’t just happen from overwork. It happens when misaligned systems wear you down

• Iteration isn’t always the answer; sometimes you need a total reinvention

• Being decisive in making executive decisions protect your energy and your impact

• Creating accessible, profitable events can be done without selling from stage

• When your business model starts to feel heavy, it’s time to question the structure - not your mission

• Grab your ticket to CALLED TO LEAD, hosted by Kelly Roach and Sandi Glandt, on September 25th in South Florida: https://www.sandiglandt.com/called-to-lead
• Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design.

In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget.

If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately.

03:30 – The role of online reviews in brand awareness and leadership
05:00 – What PR actually includes: podcasting, articles, awards, and more
06:25 – Your perception vs. your customer’s experience
08:10 – Selling the result vs. marketing what people actually value
09:40 – The trust recession: why what others say matters more than what you say
11:00 – How to become discoverable in a noisy digital world
12:35 – Free media vs. paid media: what’s actually worth it
13:45 – OPA: How to leverage other people’s audiences
15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets

Resources:

• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it.

Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition.

If you're ready to make your show more strategic, this episode is a must-listen.

02:45 – Why you should source episode topics from your best customers
05:20 – Why big-name guests don’t equal big results
07:50 – The hidden value of niche, non-mainstream guests
08:45 – Matching calls-to-action with your ideal buyer’s behavior
13:45 – The truth about podcast directories and discoverability
15:00 – How to increase visibility without sacrificing authority
17:30 – 6 factors that increase podcast-driven lead flow

• Your episode topics must reflect the values, language, and struggles of your ideal buyer

• Every podcast should follow a framework designed to lead to a next step

• Daily podcast promotion (not just on release day) is essential for growth

• Podcasting is a marketing tool: you must treat it like one if you want it to convert

• Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time.

As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever.

You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large.

Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera!

• 2:15: The 3 things AI can’t replace
• 4:20: Short-form vs. long-form content strategy
• 6:10: What makes a topic “camera-ready” for conversion
• 11:45: Common live launch mistake that lowers conversions
• 14:30: Understanding zeitgeist and sourcing topics from your market
• 17:25: How price point affects your pitch structure
• 19:45: Tips for high-ticket on-camera sales
• 25:30: Why even experienced launchers lose the edge (and how to get it back)

• Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182

• Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell?

If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales.

Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s right for your offer, audience, and growth stage.

• Learn more about the Legacy Leaders Mastermind: https://programs.thebusinessadvisory.com/legacy-leaders

• Get the Conviction Marketing book: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK

• Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo

• Join our upcoming Live Launch Intensive: https://workshops.thebusinessadvisory.com/livelaunchday