This week on The Longest View, Desmond Fleming sits down with Abdul Al-Assad, founder and CEO of Basic Capital, shares his remarkable journey from growing up in Damascus during the Syrian civil war to building a revolutionary fintech company in New York. As a Palestinian entrepreneur who arrived in America with $140 and no connections, Abdul built Basic Capital to solve what he calls the "cold start problem" of wealth building - helping everyday Americans become asset owners through innovative 401k solutions.
The conversation explores Abdul's philosophy that "saving is a scam" for average earners and how his company enables working-class Americans to access leveraged investing typically reserved for the wealthy. He discusses partnering with PE roll-ups and small businesses like Service Professionals, an HVAC company in New Jersey, to provide employees with advanced retirement investing tools. Abdul also shares insights on entrepreneurship, the difference between high achievers and entrepreneurs, and his vision for preventing American society from "crumbling from within" due to wealth inequality.
Key Takeaways:
- Traditional saving favors the wealthy due to higher saving rates and lower cost-of-living ratios
- Basic Capital targets B2B markets, specifically PE roll-ups acquiring small businesses
- The company focuses on enabling asset ownership rather than just access to investing
- Entrepreneurship requires tolerance for uncertainty and long feedback loops unlike traditional high-achievement careers
Abdul Al-Assad is building Basic Capital to democratize wealth creation by giving working Americans the same tools wealthy individuals use to build generational wealth - access to leveraged, diversified, cash-generating assets through their workplace retirement plans.