Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What would your business look like if every agent on your team hit their numbers with clarity and peace?

In this episode, we sit down with Shelby Ryburn of The More Real Estate Group — one of the most process-driven, high-accountability teams in the U.S. Shelby and her partners close 210+ units and $135M in volume per year, and they do it with a simple but powerful system: Attract. Select. Coach.

Shelby walks us through how she went from a 20-year-old property management receptionist to running recruiting and development for a Fortune 100 company, to building one of the most intentional teams in real estate. She breaks down why process creates predictability, why predictability creates peace, and how the right standards unlock an agent’s true potential.

We dig into her team’s multi-step interview process, how she coaches new agents using the MREA model, and why “the path is in the math” might be the most freeing mindset shift an agent can make. Shelby shows us how to reverse engineer any production goal into daily actions, remove interference, and coach with the perfect mix of challenge and support.

If you want a business that grows with intention — not chaos — this is the model you’ll want to study.

Resources:

• Millionaire Real Estate Agent Podcast Notes
• MAPS Coaching
• The Landmark Forum
• Millionaire Real Estate Agent Playbook | Volume 3
• Connect with Jason: LinkedIn

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING: You must comply with the TCPA and all federal, state, and local laws. Never call or text a number on any Do Not Call list, and do not use an autodialer, artificial voice, or prerecorded messages without proper consent. Contact your attorney for guidance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

What would your business look like if 3,000 people showed up to your client event?

In this episode, we sit down with Danny Baron, the Cincinnati agent who turned community generosity into a 200+ unit, referral-fueled machine. Danny reveals the exact marketing system that took him from $0 year to hosting stadium-sized events that make his brand unforgettable.

Danny shows us how dedicating 10% of revenue to marketing transformed his business. He shares why he hired two full-time media pros, how his March Madness giveaways generated thousands of organic followers, and what it takes to host client events that attract 2,000-3,000 people at a time. From launch parties to Cincinnati Reds games, Danny proves that generosity and consistency compound into massive referral growth.

We break down his full playbook: pre-event marketing, day-of execution, and intentional follow-up. Danny's approach is simple: Make people feel seen, deliver real value, and stay top of mind all year long. If you want to build a brand your market can't ignore, this is the blueprint.

Resources:

• Millionaire Real Estate Agent Podcast Notes
• MAPS Coaching
• The Seven Levels of Communication by Michael J. Maher
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• LinkedIn

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING: You must comply with the TCPA and all federal, state, and local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer, artificial voice, or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Selena Soo joins us to share the roadmap to building a million-dollar network, the same network that turned her into a USA Today bestselling author and helped countless entrepreneurs grow thriving, referral-based businesses.

In this episode, we explore the core of her book, Rich Relationships: Create a Million Dollar Network for Your Business. Selena walks us through her 3-part framework: Build, Nurture, Activate. Each part teaches us how to identify our “rich relationships”: people who want to see us win, create financial abundance, and inspire us to be our best selves.

We unpack her strategies for staying top of mind through “pinging,” creating powerful gatherings, and practicing “breathtaking generosity.” Selena also shares how to set up a “Generosity Fund” to strengthen your network, and why the very best relationships are built on giving without strings attached. It’s not about how many people you know, it’s about how deeply you know them.

Resources:

• Give and Take by Adam Grant
• MAPS Coaching
• Millionaire Real Estate Agent Podcast Notes
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

KWRI is not recommending or encouraging you to use any specific conversation framework provided by Selena Soo. If you use them, make sure your usage complies with all applicable law, including the TCPA, Do Not Call rules, and any state and local telemarketing laws.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

Meg Daday traded her law degree for listings and never looked back. As a top solo agent in Chicago, she built her business around connection, not cold calls. In this episode, she shares the exact systems behind her “micro event” model: The MICRO Model. Meg’s MICRO Model is supported by a winner’s mindset, key habits, and 15-person gatherings that spark relationships, build trust, and generate consistent referrals.

We dive into the habits that changed her life, how a 30-day challenge reshaped her mindset, and why she believes movement creates momentum. Then, Meg breaks down her event playbook step-by-step, from audience targeting and sponsorships to post-event market updates that keep her top of mind.

If you’re an introvert who wants to grow your business through authentic connection, this is your roadmap.

Resources:

• The Two-Hour Cocktail Party by Nick Gray
• Be Your Future Self Now by Dr. Benjamin Hardy
• The War of Art by Steven Pressfield
• Building a StoryBrand by Donald Miller
• Exactly What to Say by Phil Jones
• MAPS Coaching
• Millionaire Real Estate Agent Podcast Notes
• Order The Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason: LinkedIn

Produced by NOVA

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We're sitting down with mega agent and team owner, Peter Chabris, who's cracked the code to the "seventh level" business model where your real estate team grows without you being there every day.

Peter's Cincinnati-based team closes 600+ units and generates over $5 million in GCI annually... while he lives 2,000 miles away in the mountains of Colorado.

In this episode, Peter walks us through the exact five, leadership roles every agent must replace to create a self-sustaining organization. He shares how to build a culture of productivity, why your Director of Operations must be a leader (not an administrator), and how to onboard agents with intensity, accountability, and purpose.

We also dive deep into what it takes to trust a CEO successor, transfer your vision, and design a life that's not just profitable, but free.

Whether you're leading a growing team or dreaming of the seventh level, this episode gives you the blueprint.

Resources:

• Read The Millionaire Real Estate Agent by Gary Keller, Jay Papasan, and Dave Jenks
• Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks
• Learn about MAPS Coaching
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• LinkedIn

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’re sitting down with researcher and industry truth-teller, Mike DelPrete, to cut through the noise on tech, AI, and what clients really want from us. Mike’s work has appeared in The New York Times, The Wall Street Journal, the Financial Times, and The Economist. He teaches, studies the business, and backs every take with data.

We dig into the psychology behind home sales and why our industry is harder to “disrupt” than startups think. Mike shares fresh findings from secret-shopper research: Half of online and in-person leads never get a follow-up. We connect that to the three client traits that win listings and loyalty: 1. Be patient, 2. Be knowledgeable, and 3. Be transparent.

We also explore AI in two simple buckets. Bucket one includes an operating-expense buster that helps us work faster and cleaner. Bucket two shows a shift in how people search. Then we get tactical by explaining how reviews are trust signals, why a tight niche can help you, and when a cadence of communication that matches each client’s expectations builds value.

If you’re ready to trade opinions for proof, this episode gives you a clear playbook to act on today.

Resources:

• Mike DelPrete’s research hub: MikeDP.com
• Listen: Context podcast by Mike DelPrete
• Read $100M Offers by Alex Hormozi
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’ve all been told to create content — but few know how to make it *trustworthy* enough for people and AI to choose it. Marcus Sheridan does. Known for transforming his struggling pool company into a global content powerhouse, Marcus built his business on a simple idea: Answer every question your buyers are asking with radical honesty.

In this episode, Marcus shows us how to win attention in the age of generative search by becoming the most known and trusted voice in your market. He breaks down his Four Pillars of Trust: 1. Say what others won’t, 2. Show what others won’t, 3. Sell in ways others won’t, and 4. Be more human than your competition. Marcus also breaks down the five topics every client is already Googling before they ever call you.

From car-recorded videos to transparent pricing pages and AI-proof content strategy, Marcus gives us the blueprint to stand out in a noisy world and make both people and machines believe, “You’re the real estate agent we can trust.”

Resources:

• Read: They Ask, You Answer by Marcus Sheridan
• Read: Endless Customers by Marcus Sheridan
• Try: Marcus Sheridan’s custom GPTs — Endless Real Estate Content Titles; Show What Others Won’t; Endless Self-Service Tools by Marcus Sheridan (search “Marcus Sheridan” in GPTs)
• Try: AITrustSignals.com website grader for AI visibility
• Listen: YouTube Strategies Every Real Estate Agent Needs With Sean Cannell | The MREA Podcast (EP.76)
• Listen: Difficult Conversations with Phil M Jones | The MREA Podcast (EP.32)
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We brought in a force for this episode — Lauren Lucas. Overnight, her team shrank from seven agents to three, but she refused to slow down. She threw her business into AI, learned from scratch, and rebuilt the machine. The result? More units, more volume, higher ROI, and 75 percent of the business humming on automation.

We dig into the exact play. First, we map bottlenecks across lead gen, follow-up, and ops. Then we show how to train a chatbot to act like an ISA, speed up response times, and tag the right agent without screenshots or delays. We cover social funnels that start in the comments and end in the CRM. We even break down review replies that boost SEO and trust.

We also talk mindset. You don’t need to code. You just need a clear role for AI, clear steps, and the courage to ship. Lauren proves it. She built tools with plain-English prompts, posted value, and let automations work 24/7 while she served clients and family.

If you want a lighter workload and a stronger pipeline, this is your episode. We outline the prompts, the flow, and the guardrails so you can run the play today.

Resources:

• Read: The Coming Wave by Mustafa Suleyman and Michael Bhaskar
• Explore: ChatGPT
• CRM: GoHighLevel (for pipeline, automations, and AI routing)
• Chatbot Builder: ManyChat (comment-to-DM play)
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Become your clients’ go-to Airbnb expert

Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.